Tours & Activities in Iceland

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We rented the car through Northbound. We also booked a cave tour near Reykjavik through the same company. Runar from Northbound was great. He was super responsive, and he helped me through the process via the phone and emails to pick the best car and a tour for my needs...

Leah - United States Traveled to Iceland in Mar 2016
4.9 / 5

8.8 / 10

Thousands of satisfied customers

I'm trying desperately to figure out the right words to say but the one thing that pops to mind is that this tour is an unreal experience within an aldready unreal country. Booked the tour through Northbound and everything went perfectly from A to Z.

Deborah - United Kingdom Traveled to Iceland in Aug 2016

Why Book a Tour Through Northbound?

Northbound is one of the largest marketplaces for travel services in Iceland. Our selection includes day trips and expeditions from reliable and high rated tour operators that have received countless reviews from thousands of happy travelers.

Our prices are the lowest you’ll find and our service standards are the absolute highest you’ll experience. Compare the lowest day trip prices among the highest rated tour operators in Iceland, here on Northbound.

We're always there for you and if you have any questions or concerns don't hesitate to contact us through our live chat below or send us an email to

Our Tour Categories

One of the largest marketplaces for tours in Iceland

Day Tours

The largest and most diverse category of tours available. Whether you're interested in waterfalls, hot springs, glacier adventure, general sightseeing or something entirely different, you'll find it here.

See our Day Tours

Boat Tours

The ocean holds many secrets and treasured sights. View our boat tour category and take a look at a wide selection of whale watching tours, Grímsey boat transfers or puffin-oriented adventure.

See our Boat Tours

ATV & Buggy Tours

For the adrenaline junkies out there, our ATV & Buggy tour category surely holds the thrilling ride the more daring and adventurous souls demand.  Take a look and book a ride through landscape you've never before experienced.

See our ATV & Buggy Tours

Glacier Tours

An entirely different world exists on the great icecaps of the world. Your travels to Iceland offer you an unprecedented opportunity to reach these frozen wastes and create an adventure you'll talk about for an entire lifetime.

See our Glacier Tours

Golden Circle Tours

There's an excellent reason why the Golden Circle route is such a popular way for travelers to Iceland. It affords you the opportunity to see one of Iceland's most impressive waterfalls, a powerful geyser and much more.

See our Golden Circle Tours

Northern Lights Tours

The Aurora Borealis, a rare phenomenon of nature that even the locals look up at, dumbfounded in awe. Increase your chances to see the magic of the Northern Light with a specialized Northern Lights tour. 

See our Northern Lights Tours

And much more!

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Tour Areas

Find your perfect tour by an area in Iceland

Capital Area

Cultural sightseeing and culinary traditions await you in the Capital Area of Reykjavík, as well as Bar Crawling tours for the party animals.

Capital Tours

Reykjanes Area

An entire peninsula of volcanic fields and impressive mountains, the Reykjanes Area is rich with geothermal activity, black sand fields and the Blue Lagoon.

Reykjanes Tours

South Area

The most popular area for travelers in Iceland. The South is home to stunning waterfalls, spewing geysers, beautiful canyons and epic glaciers.

South Tours

East Area

When the mountains seem to close in on you, you know you're in the Eastfjords. Deep fjords and massive mountains are iconic of this stunning area.

East Tours

Northeast Area

The Northeast Area of Iceland offers travelers considerable Icelandic history as well as numerous boat- and whale watching tours.

Northeast Tours

Northwest Area

Rich with vast meadows, dimpled with isolated barns and farmhouses, the Northwest is home to some of Iceland's greatest historical sites.

Northwest Tours

Westfjords Area

The hidden treasure of Iceland, the Westfjords are graced with red sand beaches, tall mountains, Viking history and even skiing in the slopes of Bolafjall.

Westfjords Tours

West Area

Home to the legendary Snæfellsnes Peninsula, the West Area offers guests underground adventures, puffin colonies and some of Iceland's most stunning mountains.

West Tours

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Reviews from our Customers

A perfect experience start to finish. The Northbound booking was refreshingly easy, without all the infuriating hard-sell tactics other outfits use. The team at Geysir was impossibly friendly and efficient. And the vehicle we rented was a dream to drive. Highly recommended.

This form (and the email that the link came it) is fantastic user experience design! I'm not sure if the email was auto-generated (as these things tend to be) but I definitely didn't feel that way when I received it. So thank you for that! My trip to Iceland was fantastic. My friend and I were able to get around the ring road in about 6 days, and put close to 3000km on the car. Although we reserved a VW Polo, we were actually given a Skoda (can't remember the model). It was a much newer car with only about 10,000km on it, so the swap was not an issue at all...

Everything perfect

After been reading horror stories on the Internet about car rental firms on Iceland I must say that Autorental really delivered! I got the car I book with the GPS and child seats included as promised. The service was more than great both on the pick up and the return of the car. The car had some scratches but nothing for us to complain about and nothing that brought us any trouble!

We had a great time in Iceland and the car was excellent! We would definitely recommend Icerental 4x4 to anyone wanting a nice 4x4 for the whole ring road. The only thing to be improved would be communication about pick up and drop off but overall a great experience.

Everything was perfect with ACE car rental. They were waiting for us at the airport, the quality of the car was perfect. In a word we are satisfied after 2000 km also in the roads "F".

We enjoyed driving the Suzuki Vitara, we were satisfied. we just waited 30 minutes in our hotel before someone pick us up to the Icerental but anyway we spent good holiday . Iceland is a beautiful country. Such lovely places to visit!

Thank you. Everything was perfect. Your equip was very helpfull...we enjoyed our stay in Iceland

Our trip around ring road was perfect! Thanks for the nice car, we could also make small detours and the bumpy roads were no problem! F-roads I would not recommend though with a small car like the Vitara. Northbounds service was 5/5 and we were very happy with everything, would recommend!

The little Jimny was the perfect companion for what we wanted to do. Small 4x4, reliable and easy to drive. The booking process was great. Picking up and returning the car was made super easy.

Great experience, the car was a brand new and clean Hyundai i-10 (same class as Aygo). No problems at all, car pickup in time and easy restitution. Good car rental company.

Renting GCR was excellent experience overall. Initially when we arrived we missed the representative in the Arrivals area and we became confused between GO Car and GO Iceland .... this took a little time to straighten out, but once we'd managed this we didn't look back! The GCR representative was extremely professional and friendly and the return process worked smoothly. Through the trip (2000km) the Subaru performed well, although when we do it again (which we will for sure) I will probably trade up to something bigger - we learned that in the amazing Iceland you can never have big enough wheels!

We rented the car through Northbound. We also booked a cave tour near Reykjavik through the same company. Runar from Northbound was great. He was super responsive, and he helped me through the process via the phone and emails to pick the best car and a tour for my needs. Ultimately, we rented a Toyota Land Cruiser that could accommodate all our party of six from Arctic Car Rental and drove the ring road around the whole country. Process of getting the car in the airport was very smooth. The car was great for off-road as well...

Muy bien todo. Perfecto. Puntuales. Y el coche perfecto para nuestras necesidades. Muchas gracias.

We had a wonderfull trip to Iceland thanks to Icerental 4x4. With the 4x4 we experienced a wonderfull valley which wouldn't have been possible to visit with a normal car. The service from the company was in top, and they where easy to contact with our questions. Further more we brought our 3 kids, and to make sure of the security we rented car seats for kids also at Icerental 4x4. We would definitely use the services at Icerental for later trips to Iceland.

I had a wonderful rental car experience with Northbound! They gave me a very clean, well-maintained vehicle and I was pleased to not have a single issue during my road trip to West and South Iceland. Owners of Northbound were very communicative and made pick-up and drop-off relatively simple. Can't wait to return to Iceland--I'll be using Northbound again!

We traveled arround the Ring Road and it was so Great! The Arctic car was Perfect and it Never dissapointed us

Great company to deal with & very helpful. We did a lot of research before booking with northbound as we had heard some horror stories about car rental in Iceland. All our emails were answered promptly before we left home & this put us at ease, our car was delivered to the hotel at the time specified & service was friendly & efficient. Big thumbs up!

Friendly and convenient, Northbound made it easy for us to rent a car in Iceland. It's not only easy but a good deal cheaper than using familiar US brands (e.g., Hertz or Alamo). Plus, it was fun to drive a stick shift after all these years. --Russ, Madison, Wisconsin

The Suzuki was great, and the staff at Icerental4x4 are first class. Much better experience than I've had at many major rental companies - which I attribute to their more start-up, entrepreneurial hustle to do the right thing. They picked up my family at KEF, drove us to their small but convenient space nearby, processed some paperwork and we were on our way. Friendly, clean and knowledgeable - and very hard working guys as well, ensuring everyone got to and from quickly. The car was virtually brand new, and worked perfectly holding all 5 members of my family (yes, in a Suzuki)...

Our travel in Iceland was really wonderful. Northbound help us with an excellent service to rent a 4x4 Pajero with Go Campers, a superb way to visit the country. Many thanks to Northbound and Go Campers ... we will contact you with many pleasure for our next time in Iceland !!

We were happy with the service provided. We were originally surprised we didn’t get a VW as per my order, but it turned out well in the end as the car we got was very economical and had GPS, which was very helpful.

Great service as before. Will use again next time we are in Iceland! Thanks!

Quick, easy and staff was very friendly.

We had a wonderful experience with Arctic Car Rental. A representative met us at the airport, making the pick-up process very easy. The car itself was the perfect companion for our road trip across Iceland.

The experience with GO Car Rental was great. For personal reasons I delayed the pickup time for 4 hours and when asked, they gave me a couple of extra hours for de return time. This flexibility and good will is something I really appreciated. Concerning the car, it was great… spacious, clean, comfortable. It even had GPS which I did not ask (nor payed) for. During my visit all mountain (4x4) roads were closed so in the end I did not make a good use of the four-wheel drive. That is my main advice if you are renting a car in Iceland: "Think twice if you really want to rent a 4x4 car… most probably you won't need it!" The return of the car was painless...

Only had five days in Iceland in June for photography. So decided to go with a camper for convenience. Go Camper made it very smooth and relaxing. Their vehicle was great. I had a stick shift, but I drive one at home anyway so it was no problem. This option made my trip possible sleeping at different camp sites every night. Great option for freedom and convenience.

We booked the car with Lagoon Car Rental through, which is a great website with amazing customer service. We decided to go with the Hyundai i20 since it is cheap and because we wanted to travel a lot on the road, so we needed a car that we wouldn't have to refuel too often (gas is really expensive in Iceland!). The people at Lagoon Car Rental were nice and friendly. The car we had was super clean and fun to drive. We're sure that our experience in Iceland was ten times better because we decided to rent a car!

The car rental with Arctic Car was easy and comfortable. The Rav4 was perfect for gravel road driving, the price was reasonable, we got the car easily and left it at the airport as easy like a simple parking.

Travel in Iceland as always was perfect. The staff with which we met in the Lagoon Car Renthal were impeccably professional and courteous. The girl who gave us the car was extremely accommodating. We were only surprised by the fact that the car we booked a Toyota Land Kryuyser 2016 in result looked much older and had a damage arount all the car. As a result, imagining how much time and effort will take clarify this situation, we have decided to leave this issue not been solved, and picked up the car in the condition that we were ofered.

Our holiday was fabulous, and we hope to return to Iceland to do further hiking/travel, and so forth. So much to see!

Great car, timely and accurate. The machines are in excellent condition. For those who have to make many kilometers, however, I recommend getting a disel car because otherwise the gasoline consumption is really high.

We went spontaneously for a week on a camping trip to Iceland and as we were super late with booking a rental car we chose northbound. Best decision, everything went perfect. Fast, easy and friendly. Perfect experience!

We did a tour around the island for 15 days. Spectacular. Beautiful. The car had no problem. We had difficulty finding the offices of Arctic Rental at Keflavik airport, both on arrival and departure.

Iceland 4x4 picked us up at our hotel and took us to their office for a quick paperwork and we were on our way. We drove on various paved and unpaved roads around Reikjavik to find places to go hiking. Good experience.

We rented Suzuki Grand Vitara from northbound for 10 days. The idea was to travel complete circle around Iceland and to see as many places as we could. The Suzuki grand vitara 4X4 that we got was almost new car(2016 model). On the day we took the car from Runar, everything went smooth with payment. He gave us some tricks and tips. Throughout the journey the car had no issues at all and it was very comfortable journey ( Thanks to 4X4). Unfortunately on our way in the middle of somewhere we had flat tyre on our car...

We choosed the option to get our Dacia Duster delivered (and returned) to our hotel, it was very convenient. The car was perfect for me and my wife since we aimed to go around Iceland on road 1 with some detours. Since we had a 4WD we werent afraid to meet the steep gravelroads at some of our detours. The only "problem" we got with the car was that we almost went out of diesel where it was longer distances between the gas stations. When we found a gas station (on the fumes we belived) we still had about 5 litres left...

I think Lagoon Car rental service is good though the pick-up have a little delay in the firs day. The car of 2016 Hyundai Tucson(4x4) is new, good performance and spend 12 days with us in Iceland without any problem. I would recommend Lagoon Car rental for everyone who wants to self-driving at Iceland.

A fantastic experience, well worth the trip. The driver (Magnus) was very friendly and a great tour guide who explained Iceland very well. Can 100% recommend a tour from Your Day Tours

I'm trying desperately to figure out the right words to say but the one thing that pops to mind is that this tour is an unreal experience within an aldready unreal country. Booked the tour through Northbound and everything went perfectly from A to Z.

My experience renting a car with Icerental4x4 through Northbound was absolutely perfect!! Northbound is a ver useful page where you can compare all the rental cars and prices! I finally decided Icerental 4x4 for their price but my surprise was that not only the price was the best, also the service and car!!! They gave me a brand new Suzuki Vitara (only 2 months old, with 23,000km) whihc was just perfect: big, nice, comfortable, with incorporated GPS, bluetooth, 2 USB to charge the cellphones...

We started and ended in Keflavik and went the road Nr. 1 nearly completely around Iceland. It was good to know we have a lot of space in our car and we have enough reserve for all roads in iceland. Anytime my decision would be the same. With icerental4x4 everything worked good and fast. My heartfelt thanks to the friendly people in iceland, who made our holidays to an extraordinary experience!

I liked very much my experience in Iceland. GO Car Rental gave me a Subaru Forrester instead a Dacia Duster. The Subaru is a very good, new end very confortable car but in isn't a disel car like I'd asked in my reservation. But it doesn't matter much.

It was a great car for traveling around Iceland. We mainly stayed on the main road, but took advantage of the vehicle to get off the beaten path side roads. We had 5 adults and luggage.

We had a tour of of the Iceland and your service was super super good! Thanks a lot for all

Company next to the airport keflavic. Delivery of the car in good condition and full tank according to the agreed time and place. The rental price a bit more compared to other companies in the pit area. The only thing is that the day we had to return the car to leave the keys in a mailbox as it was Sunday and had office closed (would be good if there was a responsibility to check that the car was in the same state as delivered ). Still recommend the company.

Hi, we really enjoyed our trip. Everything with Go Carrental was really good, from the first meeting, when they picked up us at downtown. The guy was very kind and interested in giving us the necessary advices about driving and car care. Also when we give the car back (it was white, and comes brown :-)), they were very busy because it was Aug 6th, but all of them perfect all the time. Great experience, great country, great driving... We'll repeat for sure. Sincere thanks to all of you, guys...

My partner and I recently rented a camper from NorthBound in July for a week. We were absolutely delighted with the service and the camper. Gummi, the owner was kind enough to offer to collect us from the airport which was fantastic! He then brought us to our brand new camper which we were very happy with. It was perfectly designed so we had all we need from the free wifi (incredibly useful!) to the sink. small fridge, cutlery, crockery, warm and clean bedding to the confortable bed. The camper had blue tooth and heating during the night as well as black out blinds for the midnight sun...

We drove 3000 km without any problems. Great, reliable car, really good, friendly and helpful staff. I would definately recommend Northbound.

we had a toyota rav instead of the announced dacia duster, this change was absolutely no problem, it worked well the whole three weeks, we were very happy with this car. at home we have a smaller car for us five people, so it was a really good feeling to have enough space.