Reviews for the Best Car Rentals in Iceland

The Best Rental Car Prices in Iceland

Reviews for all companies
Submitted 06. Jan 2017
Outstanding!
Our experience with Northbound was excellent. The website is easy to use, and we were able to rent a 4x4 much cheaper than other global rental companies. The Suzuki provided was a very fun ride. Perfect for traveling Iceland during the winter weather! The staff were so friendly, and the customer service was superb. They offered to pick us up from our hotel, and provided great advice regarding travel spots and travel conditions. They were very easy-going with the car return, and did not charge us additional fees, though we returned the car a few hours late. I would definitely use Northbound again!
rented a vehicle in November 2016
Submitted 05. Dec 2016
The car that we received was very old and the condition was not very good. The cooland was not sufficient and the wipers were bad making so much noise. Also, there weren't wipers at the back. The car wasn't worth the price we paid. But they picked us up from the airport promptly and they told us to return to P3 parking at the airport and we had difficulties in entering the carpark not knowing how to enter without paying. We were not given sufficient information. Nevertheless, we had a great time in iceland(:
rented a vehicle in November 2016
Submitted 03. Dec 2016
Outstanding!
In a word, the rental experience was outstanding. Arriving early AM, we were notified by a friendly caller that he would be waiting for us. Bjorki greeted us warmly, drove us to pick up our car, and gave us great recommendations. While the car we rented was a tad small, it did the job.

On our way back to the airport at 0530, we managed to get lost. Sleep deprived, and In total frustration , we called Lava. It was Bjorki to the rescue; he cheerfully drove to us and led us to the agency. From there he drove us to airport and all was well, or so we thought. Shortly thereafter my phone rang--Bjorky had found a pair of glasses in the rental car. "I'll drive back to airport to return them," he offered.

Long story short, we highly recommend Lava. We couldn't ask for better service than we got.
rented a vehicle in November 2016
Submitted 05. Dec 2016
Outstanding!
rented a vehicle in November 2016
Submitted 07. Dec 2016
Good
Our Jimny was a reliable car, which took us nearly everywhere on Iceland we wanted to go.
For this price it was in a good condition. Only the back door closed not so good, so that all the time the indicator light was glowing. Furthermore the fan belt was squealing very loud when the engine was cold.
But all in all, everything was OK.
Thanks.
rented a vehicle in November 2016
Submitted 02. Dec 2016
Fine
Hi Runar,

Thanks for the note. Everything went fine but we received a car that had a trunk that did not lock. This was mentioned when the car was dropped off and was surprising to me that for the amount we paid, we would get a car that did not lock.

We had many day excursions planned and this forced us to have to plan a way to leave the luggage at hotels or pay to check luggage which was overall a large inconvenience when we otherwise would have just left the luggage in the car if it was able to lock.

Overall, the car and service was fine but wanted to share that feedback.

Thanks,
Kathleen
rented a vehicle in November 2016
Submitted 06. Dec 2016
Excellent
Arctic Car rental was great, a person from the car rental met us around 5 am. No complains about the car or the rental experience. I was assuming the car had GPS (from what i believed when i booked) but it was not there and dropping the car back was not easy as the parking lot was full. I called them back to confirm that i left the car in the another row. I think if they had given the map for parking and also marked the rows that you can park with instructions to leave the keys, it would have been great.
rented a vehicle in November 2016
Submitted 07. Dec 2016
Excellent
Booking on Internet was pretty easy! They picked us up at the airport and we didnt had to wait, was perfect also! Arriving at the rental place, we paid what we had to pay and singt the contract. After that, Runar showed us the car, we walked around and wrote down the ''defects'' like scratches and bumps. Once we had a little problem. We could call the company and they helped us immediately. Was very good also! The only thing i have to criticize, or who you could change, is that you could have write us a mail, or sms about the returning. We arrived an the company place, the doors where open, but noone was there. After some minutes i found a letter on the window, that we can just leave the Car in a parkingarea at the airport. Maybe they did not know befor, that at this time noone would be there, can happen. Thats the only ''negative'' comment i have to make, but maybe it will help you to change it in the future. Everything else was excelent!! Thank you very much!
rented a vehicle in November 2016
Submitted 10. Dec 2016
Outstanding!
Great service! Very polite and helpful. They came to pick us up at the airport and when we returned the car they brought us back to the airport. No complains.
rented a vehicle in November 2016
Submitted 02. Dec 2016
Outstanding!
The service and car are both great!
rented a vehicle in November 2016
Submitted 02. Dec 2016
Outstanding!
I was very satisfied with my Car Rental experience with Icerental 4 x 4. The booking process was very simple, they collected me from the Airport as arranged and the car was ready when I arrived at the offices a few minutes drive from Keflavik. I rented a Suzuki Vitara which was in good condition and I never had any problems with it during the 4 days of driving. I would have liked a USB port, but I guess other vehicles do have them and I should have made sure before booking.
I intend to return to Iceland in the summer of '17 and will have no hesitation in booking again from Icerental 4x4. The service was excellent from the staff who were very helpful and in my experience, I would definitely recommend them to other travellers. Thank you and I look forward to seeing you in the summer. Dean
rented a vehicle in November 2016
Submitted 02. Dec 2016
Outstanding!
rented a vehicle in November 2016
Submitted 05. Mar 2017
Outstanding!
We used Northbound to book a car with Thrifty car rental as they quoted the best price. We were booking the car for a week in Iceland. Since our hotel was very close to Reykjavik airport and we already had booked our two way flybus service, we chose Reykjavik airport as the pickup and drop off location. Cancelling flybus service is a pain, so if you are going to be renting a car (which is a good option), please dont book flybus sevice.
Anyways, from the start Thrifty car rental was bad. We had to sit and wait at Reykjavik airport for 30 mins before someone came and gave us the car. We had a flat tire on the 4th day and when we called Thrifty, their service was horrible. They just left us in the middle of nowhere and said we were on our own or pay approx $100 for someone to come and change the tire. We just changed the tire on our own and fixed the flat tire for $40 in a show nearby.
Finally during the return, as per our rental agreement, we went to Reykjavik airport and there was no one at Thrifty counter. We called them, they asked us to leave the car there and leave the keys in the dropbox. We did as advised. Sadly there is no pickup and dropoff option. We walked back 2 mile to our hotel. Took the flybus and returned back home.

Story does not end there. After 2 weeks, I see an additional unknown charge on my credit card. I contacted Thrifty and got no reply. This is where Runar Thor from Northbound comes. He jumped in on top of this issue. He was very quick in replying to my emails, contacting thrifty. Finally after his persistence thrifty paid me back the money they had taken from my card. The reason thrifty gave was, we returned the car at Reykjavik airport and they "THOUGHT" it was a different location from where we picked up the car.

If not for Runar and his amazing customer service I would have $50 more in my Iceland trip. More than the expense, the feeling of being robbed by Thrifty would have stuck to our wonderful Iceland trip.

Use this review to decide on your own whether to go with Thrifty for car rental or not. However I would highly recommend everyone to go with Runar Thor's Northbound services. You wont go wrong and will have an excellent service.
rented a vehicle in November 2016
Submitted 28. Nov 2016
Outstanding!
The car rental from Geysir was without any problems or issues. The Jimny was perfect like always and the staff very nice and supporting.
Ich would recommend Geysir and Northbound to all my friends planing a trip to Iceland.
rented a vehicle in November 2016
Submitted 29. Nov 2016
Outstanding!
Rent-A-Wreck were excellent! We hired a Suzuki Jimny from them and it was just the job to get us around the Golden Circle and everywhere we wanted to go. The customer service was fantastic.
rented a vehicle in November 2016
Submitted 07. Dec 2016
Outstanding!
Excellent !!!
rented a vehicle in November 2016
Submitted 25. Nov 2016
Outstanding!
Excellent experience, great customer service! We had a nice time driving around Iceland and had no issues with the car. The rental office in Reykjavik was easy to find.
rented a vehicle in November 2016
Submitted 01. Dec 2016
Good
Hey. It was OK, BUT you have to control the car - here i think about the cleaner of the front and back window (i do not know the right word, but i think you know. I was the driver, and i could not see much through the window. It can be dangerous - special when it is dark and raining. That was all. Have a good Christmas.
rented a vehicle in November 2016
Submitted 27. Nov 2016
Good
All in the all, the car worked out really well, but there were some hiccups at the beginning. We went to pick up the car at 8 am so there was only one worker on site. We were greeted, cruised through the process, given the keys, and then he left. We went to get the car and it would not turn on. It didn't even turn over when the key was turned. We then stood around for about 30 minutes before the representative returned to the office. He then let us take the car that he had been driving. And let us return the car with a half tank as opposed to a full tank to apologize for the inconvenience. He also failed to explain the dropping off process which led to some fairly high stress as the office had closed early and we had no idea what to do with the keys. The car, however, ran fine and worked well for our two day excursion.
rented a vehicle in November 2016
Submitted 01. Dec 2016
Good
The operator was nice but it took us a long time to find him, because he didn't have a board with my name on it. Also, I was surprised to be picked-up by IceRental, I thought the service was Northbound. Not what I was expecting. Other than that, the car was great.

Also, I paid for a pick-up and drop-off, but on the night of the drop-off they said they were closed so I had to drop-off the car in the parking myself. I paid for a service that I didn't get, and might I add that it was pretty expensive. They didn't offer to reimburse me for that.
rented a vehicle in November 2016
Submitted 21. Nov 2016
Good
We thought we had selected a car rental that included adequate insurance cover, but were told by Thrifty that we only had basic cover and had to pay extra for more comprehensive insurance - that was a disappointment
rented a vehicle in November 2016
Submitted 21. Nov 2016
Outstanding!
We had a great exprience with Rent A Wreck and Northbound from start to finish.

Very responsive customer service. We forgot to add an extra driver and also wanted to add Sand and Ash protection the day before picking up the car, we got help instantly which was very nice.

Also, getting the car delivered to our Air bnb was a very good experience. Saved us all the hassle with waiting in line at the pickup office and so on.

On the day of leaving the car we were a bit late but the personal came and picked us up att the gas-station close to Keflavik Airport, we jumped in another car and they drove our rental car to the next customer. Great experience!

Thank you!
rented a vehicle in November 2016
Submitted 28. Nov 2016
Outstanding!
Fantastic experience. We landed early in the morning and had a very friendly gentleman pick us up from the airport to drive us to the office. Check in was a breeze and we were off in no time. Car was clean and in good shape, brand new studded winters on it. Friendly staff, offered that we could call anytime for help or tips about what to see, never did but the offer was very nice.
rented a vehicle in November 2016
Submitted 21. Nov 2016
Outstanding!
Great, easy rental experience. Booked very last minute but arrived at airport to meet nice staff member who took us to the offices 5 minutes away. Straightforward, no nonsense contract setup and off we went after quick extreme weather brief. Would definitely recommend and use again.
rented a vehicle in November 2016
Submitted 18. Nov 2016
Outstanding!
Really great! I had made an error filling in the web-based form for arranging a car rental, but this was very quickly fixed by a simple phone call. It worked out beautifully. I enthusiastically recommend Northbound. I will use them in future.
rented a vehicle in November 2016
Submitted 18. Nov 2016
Outstanding!
Car was clean and ready to go when we arrived.
rented a vehicle in November 2016
Submitted 21. Nov 2016
Outstanding!
Hello everyone,
We have spent our holidays in Iceland for nine days at the beginning of November 2016. We rented a Hyundai Tucson for eight of those days. The car was from 2008 and worked very well. We made a round-trip of about 2400 km. We could drive any road in Iceland without any problems.

Before the rental we could take pictures all around the car so that any scratch or whatever was documented. We got papers/ copies of the car conditions. When we brought the car back, they didn't even check the car. I think the reason for that is that the car was from 2008 and already had some scratches etc. We could call when we had trouble with the car. One day the car didn't want to start. There must me light switched on during the night. We called but solved the problem by ourselves. We contacted neighbours to help us. They did. Everywhere you go, you can contact the icelandic people. But we have been there in the off-season. If you go there when it is busy, it might be different.
Another advice: Do check the functions like windscreen wipers as well as scratches all around and on the roof of the car.

Overall the rental went as well as our whole iceland-trip. I highly recommend Icerental 4x4. They have the best prices and it works very well. Before our rental we read some comments and recommendations here. It helped. I hope that I can contribute to your decision.
Enjoy!
rented a vehicle in November 2016
Submitted 14. Nov 2016
Outstanding!
We got exactly what we asked and paid for. It's hard to find a cheap 4x4 car when travelling to a country you had never been before and so it was nice to find a good, easy website where you could find cheap rentals.
We had a great time in Iceland and driving around was a beautiful experience because wherever you looked the view was stunning.
I would definitely recommend anyone to drive around Iceland to get to know the country properly and see all that it has to offer.
rented a vehicle in November 2016
Submitted 14. Nov 2016
Fine
People's service was excellent !
However , we faced a big problem . We couldn't drive properly , because of damaged front glass which couldn't be clear out of heavy rain !!!!
Consider that we rent a car for round trip in ICELAND with all bad weather conditions , and risk several times because we couldn't see !!!
rented a vehicle in November 2016
Submitted 11. Nov 2016
Outstanding!
I found it to be an excellent experience, the car was great, being met at the airport was awesome and the prices were extremely reasonable.
rented a vehicle in November 2016
Submitted 14. Nov 2016
Outstanding!
Awesome! Everything was smooth and easy and the camper worked out perfectly and better than I expected.
rented a vehicle in October 2016
Submitted 14. Nov 2016
Outstanding!
These guys were great, very accommodating to my changing plans. The price i got for a 4x4 was the best I could find. And they guys were fun to talk to on the way to and from the airport
rented a vehicle in October 2016
Submitted 28. Nov 2016
Outstanding!
Excellent. Great service from start to finish !
rented a vehicle in October 2016
Submitted 17. Nov 2016
Outstanding!
There was a bit of a miscommunication when we arrived but it was fixed promptly - we had changed the date of pick up a couple months prior to our travels, and apparently Icerental 4x4 hadn't been notified of this. However, after waiting a while for our car to be dropped off we called Northbound to check on the status and they quickly remedied the situation. Other than this small hiccup, we couldn't have been happier. Northbound's customer service was great - I had communicated with them via email a few times prior to traveling and they always got back to me within the hour. The people I spoke with were very pleasant. Overall, we were pleased with the Jimny (especially the price, which was MUCH cheaper than other rental companies!). I would definitely go through Northbound again.
rented a vehicle in October 2016
Submitted 08. Nov 2016
Outstanding!
The car was ready when we got there and really was great. I would say that it is difficult to understand the relationship between Northbound and Thrifty and I am not sure I was receiving the same coverage that I thought I was. It is very unusual not to receive any type of documentation after you returned the car. I think the representatives could mention the walking option to/from the rental car site to the airport. There were a lot of people waiting for a shuttle and we discussed should we walk for a while. We ended up walking and via the parking lot it was a much better option then waiting. You should let customers know it is an option. Overall great experience and we really enjoyed our trip to Iceland.
rented a vehicle in October 2016
Submitted 04. Nov 2016
Outstanding!
Very good experience with lagoon car rental. Very nice staff. Very good choice about car. Thank you for all.
rented a vehicle in October 2016
Submitted 09. Nov 2016
Outstanding!
We had a very early morning arrival. Traveling tired is never fun and often stressful. The experience with both Northbound (super simple booking and great communication) and Icerental4x4 (on time and super efficient getting us on the road without delay) was awesome. Thanks to both of you for making renting a car for a long trip, just great !!
rented a vehicle in October 2016
Submitted 08. Nov 2016
Excellent
The Jeep is very comfy and perfect size for us. Equipped with everything we need. Two tiny things we don't like are that it produces a lot of smoke and that sometimes the heater on the back has weird smell.
rented a vehicle in October 2016
Submitted 06. Nov 2016
Good
Nice rental. Very good contact with Icerental 4X4. Not the most recent Suzuki Gran Vitara but it was still pretty good. We couldn't make real high mountains roads but it helped several times during harsh weather conditions, on other minor roads with some holes and several times also when we used F-roads, even if it was not for long distances...
Company chosen because it seemed really reliable.
rented a vehicle in October 2016
Submitted 04. Nov 2016
Outstanding!
Quite positive. Good prices, good vehicle, helpful people (I showed up early and they were still able to work with me) .
rented a vehicle in October 2016
Submitted 12. Nov 2016
Outstanding!
Great service. Really friendly and informative. Would definitely use northbound for future trips. Highly recommended!
rented a vehicle in October 2016
Submitted 04. Nov 2016
Good
Had a great holiday and the car was fine. I haven't got too much experience in 4x4 driving, it would be nice if you provided a short demo on how best to manage the car through tough terrain but other than that we found it comfortable
rented a vehicle in October 2016
Submitted 22. Nov 2016
Outstanding!
My experience with Northbound went as smoothly as it could get. The customer service was spot on and the car was perfect!! Ill be back again to visit Iceland and will definitely book with them again!
rented a vehicle in October 2016
Submitted 30. Oct 2016
Outstanding!
i booking landcriuser but his ford vehicle . first day it not start drive . i change vehicle at rekjavik city and the lost time
rented a vehicle in October 2016
Submitted 31. Oct 2016
Outstanding!
We had an excellent experience driving a camper in Iceland in general, and renting from Star in particular. At the ungodly hour we arrived our host at Star took the time to welcome us with good coffee and cover the essentials foreign drivers must know. The camper was exactly what we expected and handled really well. The bed was very comfy and two people with modest luggage will find enough storage room. The curtains made a  pleasant difference! Suggestions: If you rent a camper bring a duffel bag instead of a suitcase (it won't fit in the space under the bed) and, be smart, get the gravel insurance... There is a LOT of gravel all over! Daniela M. US
rented a vehicle in October 2016
Submitted 31. Oct 2016
Outstanding!
Staff was very friendly and helpful. Our jeep was the perfect vehicle for our Iceland adventure. Would rent again from this company on our next trip back.
rented a vehicle in October 2016
Submitted 28. Oct 2016
Outstanding!
The service with northbound was very good. All you rent is inside. Very good and helpful is the GPS-System. The car has some stone strikes outside but it doesn't matter.
Otherwise was everything ok.
Best regards, Angela
rented a vehicle in October 2016
Submitted 04. Nov 2016
Outstanding!
Very good :)
rented a vehicle in October 2016
Submitted 01. Nov 2016
Outstanding!
Abbiamo affittato un Suzuki Gran Vitara per 8 giorni, prezzi molto buoni per gli standard islandesi. Si tratta di un rent a car locale, con un buon parco macchine. Quando sono arrivato mi hanno fatto scegliere il colore e mi hanno proposto un modello più recente allo stesso prezzo. Per quanto riguarda l'auto non era proprio nuovissima ma ha fatto molto bene il suo dovere. Lo staff è stato gentile e disponibile nel darmi tutte le istruzioni del caso, in un ottimo inglese. Al momento della consegna dell'auto vi lasciano anche un numero da chiamare 24h su 24h per i casi emergenza. Fortunatamente non ne abbiamo avuto bisogno.
In definitiva è stata un'esperienza molto positiva, consigliatissimo!
rented a vehicle in October 2016
Submitted 26. Oct 2016
Outstanding!
An excellent service, a real pleasure to get so fast answer ... don't hesitate to work with Northbound !!
rented a vehicle in October 2016