Car was quite new, very comfortable and super clean.
Rental process quick and friendly, to recommend.

The car was ready when we got there and really was great. I would say that it is difficult to understand the relationship between Northbound and Thrifty and I am not sure I was receiving the same coverage that I thought I was. It is very unusual not to receive any type of documentation after you returned the car. I think the representatives could mention the walking option to/from the rental car site to the airport. There were a lot of people waiting for a shuttle and we discussed should we walk for a while. We ended up walking and via the parking lot it was a much better option then waiting. You should let customers know it is an option. Overall great experience and we really enjoyed our trip to Iceland.

The car was clean, in perfect condition, and was great on fuel. The customer service we received from Thrifty Car Rental when picking up the car was vey accommodating. They even had a shuttle come and pick us up from our hotel and take us to Thrifty Car Rental so we didn't have to worry about a taxi. We ended up getting the GPS service and the MiFi to have internet access in the car. We ended up not using the GPS and just used the Maps feature on our cell phones connected to the MiFi. Overall, they were great and we would recommend them.

Fast and reliable. Please better clarify in welcome instructions for future customers where to rental car shuttle at the KEV airport picks people up, or at least a map would help.

It was good. We got a Mazda Cx-5. There was a problem about cigar lighter. We drove to Thrifty office in town (not the one we pickup the car), they changed a new car to us right away.

The Ford Kuga through Thrifty was in excellent condition and perfect for our needs. Great price when including insurance coverages and one-way drop off!

Awesome car.
Swift collection of car and detailed explanation by staff. Return of car was a plesant experience too.
Thrifty was definitely a good choice.

Everything was excellent!!!

we drove with it around iceland and loved it. a great car. very comfortable and easy do drive even on long Strachan of road. it is a pity that the language compartment was missing
on our way back, in reykjavik I booked a Ford

Overall very good, no real problems. The hand over time I'd requested was 8am at the hotel but we didn't get collected until 8.30 to go to their main depot so it was actually 9.30 -9.45 before we left their premises but the staff were very pleasant and efficient.

Thrifty was excellent, easy check-in and check-out. Provided us with maps and essentials needed to make our visit a pleasant experience.

The car itself was fine and the process of collecting was easy. The drop off, on the other hand, was a shambles. We were told on the day of collection that the last shuttle would leave at 16:30, but we had rented the car until 18:00. The collection point is a long way out of town. We were told that we'd have to get a bus or taxi back. Given this hadn't been told to us earlier, we couldn't change our plans. No clear instructions were given about how and where to get a bus. When we dropped off the car at 17:30, the office was closed, so we could have realistically dropped the car off the next morning... We tried to get a bus, but they only accept cash, which we didn't have, nor did the cash point in the nearby petrol station work. So we had he option of walking for an hour and a half in -7 degrees or getting a taxi that cost us over £30 back to the centre, pretty much defeating the point of renting a car in the first place. A simple solution wold have been to let us know about this situation earlier so we could plan for it, or to provide a proper shuttle service. 4.5/5 for collection, 0/5 for drop-off. Would not recommend based on our experience...

I had a great experience renting from Thrifty in Iceland. They were very professional; I didn't have to wait long in line; and I was able to rent an automatic car.

Perfect and Easy

Everything about the experience was great. I booked upon landing in Iceland, and despite a small snafu upon going to pick it up at the agency, the Thrifty team went above and beyond to sort it out and get me what I needed. They were also incredibly helpful in recommending things to see and do, even going so far as to give me printouts. This was especially handy since I tend not to travel with any plan in mind.

10/10, would recommend to a friend.

Many thanks for your great help and support finding us a good car deal

As smooth as it can be.

Very easy to deal with, great service and excellent customer service.

We had no problems either with the car or with service. Picking up and returning the car was fast. We needed some help after setting off because we couldn't initially access our in car wifi but the people at Thrifty responded quickly by email to our request.

The rental car experience was very sleek. I got exactly the car I had anticipated, and it worked wonderfully for us driving 2000+ km that week in Iceland. The return was also simple and quick, and I took the short walk back to the airport instead of waiting for the congested shuttle bus. I'd use Northbound again.

Our car rental experience in Iceland went smoothly from start to finish. Unfortunately, the Citroen Berlingo we had reserved prior to our trip was unavailable upon arrival. However, Thrifty did provide us with a virtually identical Peugeot which performed flawlessly throughout our trip. Pick up and drop off was a breeze. Would definitely rent through Northbound again!

Very good. The man who administered our paperwork and introduced us to the car was especially polite and thoughtful. He deserves a commendation for his People Skills, so I’d appreciate if this could be conveyed to his Supervisor. Thanks

Very positive.

Very good. I think it was my fault, but I would have liked to have the pick-up at the ship pier better understood. I did not know where or when to wait for the pick-up . Everything went well and we enjoyed ourselves.

Excellent. Car was great and we even got an upgrade

Great service and great vehicle for a large family group. Have rented from others in the past but will only use Thrifty in Iceland in the future.

Well run business.

Kind regards

Rod Gillis

The handover and return was very good; we got exactly the car we had indicated. The Volvo XC60 AWD was a perfect and very reliable car for our tour; in addition, diesel consumption was pleasantly low at an average of 7 litres per 100 kilometres.

Worked well. Large enough for 6 adults and luggage. Only downside was price. All car rentals are expensive in Iceland, but this was too much.

Excellent, quick. Staff helpful. Car was perfect for our family trip.

Very efficient and friendly.

very positive, the process of getting the car and returning the car was fast and simple. car was outside your rental office, no need to walk somewhere to get the car. also the car was great to drive (you upgraded me to mazda cx-5) and was easily handled Iceland F roads. this was by far better experience than I had last year I was visitning Iceland also and rented a car from avis I think... they gave me a damaged 4x4 car. it was a nightmare...
with your company it was a very positive experience and will for sure for my next time in Iceland will rent from you :)
thank you

Great!! The people working there were very friendly and helpful. I really appreciated the ride back into town after I returned my rental. The car was perfect. Great condition, new, and so clean. Would definitely rent from them again!

Cars were excellent and suited our requirements perfectly

Excellent experience renting from Northbound. It was easy to get to the office from the airport and I really appreciated that the price we were quoted was the price we paid with no hidden charges. The vehicle was great very clean and perfect for what we needed. Would highly recommend this company.

Very reliable comfortable car, not for unpaved roads.

Fine

The car was great for my family of 5. We received a Ford Kuga, not the Citroen Berlingo, but it was great for what we needed. The booking process on Northbound was simple and fast. I chose all the insurances which made accepting and returning the car fast and easy. If I am fortunate to return to Iceland, I will definitely rent from Northbound again!

A very good experience, we were well taken car of . Got a car quickly and staff were most helpful. We needed a shuttle from the cruise ship and Northbound took car of that as well be sending a van for several of who had rentals.

Everything worked fine, happy that i had my car from Northbound

Overall, the experience was good. We decided the night before to rent a car for the day. I went online, found your site, and booked a car. The only thing I wasn’t clear about was that pickups in the city are only at half past the hour. I think the site said “on the half hour” which I interpreted to mean x:00 and x:30. When the pickup didn’t come at 9:00, I called and learned it was coming at 9:30.

Very Happy, service was quick and easy and the car was perfect for our requirements

The Citroen worked out perfect for us, with 6 adults. It was roomey, plenty of space for us and in back for our luggage. The great thing was that both doors on the side of the vehicle opened. Easy n easy out. Also the the gas mileage was excellent. The only downfall was it doesn’t do well in extreme wind conditions, moderate ones ok. The vehicle is also comfortable n easy to view out for the back passengers.

good car, pick up was great, fast reception - very good!

The car worked for us and the service was fine.

very easy to handle, spacious, smooth drive all the way
highly recommended

Seamless arrangement, nice cars, very helpful staffs. The memories you will collect are priceless. I am very much thankful to Northbound for very competitive price and thankful to Thrifty for nice cars and amazing staff.

The rental was great. Check in and picking up the car was very easy from the airport and dropping off was just as easy.

Van was great. We had 6 people plus 6 large bags and 4 ski bags. We sat very comfortably.

Great!

Great experience. The booking process through Northbound was very easy. Upon arrival into KEF airport, we followed the instructions provided and took the shuttle to the Thrifty rental location and were happily surprised with an upgrade to a Ford Galaxy minivan. This worked out perfectly for us as we had a lot of luggage!

I would recommend Northbound and if I visit Iceland again will certainly use their services.

Very Good

Experience was great - easy to compare vehicles online and reserve, and both pickup and return were quick and smooth. Staff was pleasant and helpful - I would definitely choose Northbound again.

Excellent. Friendly. Efficient. No Queues.

Amazing experience, I'd highly recommend!

We really enjoyed driving this car. With 2 adults, 4 children, a full sized stroller, luggage and spare bags, we managed to pack it all in! The car was torquey, excellent on fuel, and fun to drive. Would consider purchasing one, we liked it so much.

Very efficient, easy to book on line and most importantly the car we were given was new, clean and lived upto our expectations

Our experience with Thrifty was great. Pickup and dropoff were super smooth and the car was exactly what we needed for our drives in winter in Iceland. Would definitely use Northbound again. Thank you!

Good customer service and very helpful for providing additional essential information with regards to driving around Iceland. Good quality selection of cars.

The whole experience was very easy and well managed. No problems with pick up or return and no problems with the car.

Great car! Fit my family of six easily and with a little luggage space to spare.

Booking is easy. Friendly and helpful Thrifty frontdesk staffs. Pick up and return is fast and smooth.

Best

Car was great, everything ok, besides that company who rented us the car had a windshield crack and they did not write it in the protocol at the beginning. When we were returning the car they wanted us to pay for the damage. Luckily we had a video on our phone right after we left the company where they could see that the crack was already there. Finally, they agreed but we had to argue a bit with them. Tomas

Excellent. Smooth checkin and able to use lockbox for after-hours drop off.

Amazing everything was good from day one until i returned the car.

Great service car was perfect for the conditions as we arrived in deep snow so the awd and studded tyres were perfect office staff were very helpful indeed

HI ,

The car was really awesome and good service ,when we exchanged the car for another one, you where very responsive, coming to the trip in iceland, great country with naturnal beauty and nature at its best with beautiful snowy mountains and lakes and beaches and thermal waters,valcanos, i am sure would like to do another trip in summer too , to see the sunny part of it .

Great service, booking through Northbound was easy and cheap. Thrifty service was very good too

yes great servies with northbound...

Our car rental experience went very smoothly from beginning to end. The car handled the every changing road conditions extremely well. We were able to fit our 6 passengers with all our luggage to and from the airport and it was very comfortable traveling around south Iceland without all the luggage. It cost us under $100 for gas for the 4 days we were there and we did a lot of driving! We did drive in some snow and icy road where there were 4 wheel drive cars off the road but were slow and steady and able to manage without a problem. The return process was under 5 minutes and easy to get the shuttle back to the terminal.

Great! Easy rental process, car was clean, and the rental office was easy to get to.

Very efficient

Very easy and smooth process of renting and returning the vehicle. This is the second time I’ve used them in Iceland!

I had a great experience renting from Thrifty. The employee I interacted with was extremely helpful, efficient, and also gave tips on driving in Iceland. I ended up with Peugeot vehicle similar in size to the Ford Focus. The vehicle was in great condition upon receipt and even had studded tires installed.

Great customer service, really helpful and informative

There were no issues with our car. Everything worked fine. We got different car, it wasn't Ford Focus, instead we got Citroen, but I guess it was an upgrade, because it had GPS, so we got GPS for free :-)
Wifi worked wery well, it was the best thing we did, because we used it in the car and on all the properties where we stayed. We could take wifi box with us to the properties and the wifi box we had was much better than anything that was offered as 'complimentary wifi' :-)
Overall very happy with the rental.

Great. Staff was kind enough to drop us off at the office to pick up our vehicle. I also appreciated thorough explanation on vehicle condition such as prior scratches and dents. The report that was handed to me was very clear and professional. I had an awful experience through a different car rental in Reykjavik so I appreciated your highly professional service.

We booked a 2015 Ford Focus at Keflavik's Thriffty depot through Northbound. The bus from the airport to the car rental was quick. We got the extra Grand Collision Damage waiver and when we inspected the car, the clerk felt the tires were a little slim on the threads so after a bit of discussion she upgraded us to a 2017 Ford Kuga AWD with GPS, free of charge.

The only gripe we had was that most gas stations are "automats" which only accept credit cards (ours, from Canada, didn't work for some reason), although this had nothing to do with the rental itself.

hi, Rúnar, Thrifty's Volvo xc90, which you borrowed through your company, was in good condition and the staff was friendly. If you visit Iceland next time, I will use your company again. Thank you. Rúnar

excellent.

Very quick and easy to book a good value rental - the car we collected was better than booked and a query about the onboard Wi-fi was quickly sorted out over the phone

Everything worked great. Car pickup went smoothly, the car was just what the four of us needed. It had very low km on it and it was good on diesel fuel. The Thrifty people were nice and got us on the road quickly. Drop off was easy and we waited about 10 minutes for the shuttle back to the airport which took maybe another 7 minutes. Overall, a real good experience

Thrifty is located a few minutes away from the main terminal, together with most of the other rental companies. There's a large shuttle bus that passes through every 20 minutes, so be prepared to survive outside for a few minutes.

Picking up (and dropping off) the car from Thrifty went smoothly. There were just one or two people ahead of us, and the staff was efficient, so we didn't have to wait for more than a few minutes.

The "Mazda CX-3 AWD (or similar)" turned out to be a slightly larger Mazda CX-5, which was fine with me. The car's paint had pre-existing damage from gravel, which was great, since I had declined insurance coverage for that kind of damage...

Excellent. The pickup process was quick as well as returning back the vehicle. The van is clean when we pick up and it's a comfortable ride for 9 passengers as well as able to fit luggage bags at the rear. The car rental pick up location is very near to the Keflavik airport. The confirmation email should be updated with altenative 5 minutes walk, thus we don't have to wait for the shuttle bus out in the cold :)

Great!

The staff were very professional and efficient. They came out to the car and checked it over with me to make sure any previous dents or scratches were properly recorded. They also gave me a free GPS, which turned out to be more necessary than I expected.

Positive experience, the car was in very good shape, the helpdesk at thrifty were very helpful and overall everything went smoothly.

it was great.

It was perfect!

Excelent. Car was waiting for us when we arrived. Clean with full tank. Drop off was equally efficient.

Our experience with Thirfty Car Rental was good, especially customer service was really helpfull- they patiently answered many questions we had before our trip.

Service was great from clicking "pay my deposit" to dropping off the car months later and leaving Iceland. Everyone was knowledgable and helpful. Thanks!

Experience was good. We had rented a compact to save on gas money and overall rental money. When we arrived they did not have a compact, instead we got a new Mazda MX-5 which was not as good on gas but was a 4x4. It turned out to be very lucky for us as a few places we wanted to go were 4x4 only roads and would have missed out on them altogether with the compact. We did spend an extra $50-$60 USD a day on gas however we all thought this was reasonable for the amount of travel we were doing.

Everything went very well. Car was ready upon arrival and very easy drop off process. Booking with northbound was easy and all my question were answered promptly.

It was great. I've used them before in Iceland and always have a great experience.

Very easy process. Fast and courteous people working there. Great car, too.

fine :)

Everything was done easily and efficiently - but then again that's Iceland for you!

The car was good. We had no problems. Ran smoothly

Great

recommended to everyone, quick in answer to each question, lower prices.

Entire experience was fantastic from the car itself to service received

We were thoroughly pleased with Northbound's car rental service (using Thrifty). We had elected a Citroen Berlingo and received a comparable Peugeot. Check-in and return at KEF Thrifty was effortless, and the car itself was in perfect condition / no issues. We chose Northbound for 3 reasons: 1) the prices couldn't be beat, and I had researched a ton 2) I finally found an agency that did not bundle insurances; I had arranged to use my Visa credit card for collision coverage, therefore I didn't want to pay extra for unnecessary bundled collision insurance and 3) they offered this sizeable diesel vehicle (like a compact minivan) which was comfortably spacious for a family of four with luggage while still not costing a fortune in fuel; plus the views from every seat... a smaller car would have meant smaller windows for the backseat. I'm so happy we stumbled upon Northbound.is, I've already recommended them to others planning their travel, will continue to recommend, and will definitely use again when we return.

An excellent service! The free travel guide included was really handy and the service from Northbound and Thrifty was great! Really glad we decided to get in-car wifi and full insurance. Thank you and I would definitely recommend you to my friends.

Car was as expected, everything worked alright.

I was very pleased with our experience with Thrifty. We rented the Citroen Berlingo for a week. It was the perfect size for 5 adults and had lots of room for luggage. Did really well on gas as well. Customer service was very good. I called northbound prior to booking and they were helpful with answering my questions. My only suggestion would be to add another shuttle bus to and from Thrifty to airport. We waited about 15 minutes (both for pick up and return of car) for the shuttle bus and then almost didn't get on as it was extremely crowded.

Everything went fine!

We had originally booked a manual rather than automatic car but there were none available so the employee at Thrifty offered us a Ford Ka manual or a Mazda 2 automatic.
We chose the Mazda 2 which was very good and we were pleased with it.
The inspection when we picked up and dropped off the car was quick and both employees were very courteous.
No complaints.

Brilliant!
total waiting time = 5 minutes, almost new car and the exact car we've ordered, helpful and charming staff

We had a very good experience with Thrifty and renting a car from them via Northbound. Picking up the car and returning it took very little time. The car was in great shape, yet at the same time, Thrifty had meticulously detailed any minor scratches so there was no issue upon return that we had caused any damage. After examining several rental car websites for Iceland that frankly were very confusing and the subject of some negative reviews, I would highly recommend using the Northbound site. It was easy to understand, easy to compare prices, and it seemed like they had taken the time to make sure they only had quality, reliable cars on their search results. After booking the car, I received a very friendly, personalized note from Northbound letting me know that they were there to answer any questions. We never had any, but it was reassuring to get a note from Northbound when renting a car in a country that we had never visited before.

Our experience with Thrifty Car Rental at Keflavik was faultless! Staff were quick, efficient, friendly and courteous, and the car, a Peugeot 308 estate was excellent. It was economical, smooth and comfortable. Thanks.

It was ok, they were kind and helpfull.

They gave me a Peugeot 208, which for me was a better option. The car felt good, I drove more than 2000 km over both tarmac and gravel roads. I had no problems with the car.

Our Troop of 27 people rented (3) 9 passenger vans from Thrifty via Northbound.
Thrifty was great and the vans were as expected. The true hero in our story is Rúnar of Northbound.
I was tasked with the effort of pricing this out, to see if it made sense for our troop to pursue. During my search on the internet of various rental companies, Northbound kept coming up with the best prices.
The Customer Service while making this decision was top notch and you’d expect it to drop off once the vehicles were booked, but that’s not the case with Northbound.
Rúnar and I had a 3 month, long distance e-mail relationship in which he answered every question, dispensed advice, (do check out his pamphlet “Iceland 101”) and remembered our need for cargo space, which in the ninth hour was able to switch our reservation to a different set of vans that provided that space, offered a discount, and came with a higher tier of insurance.
Even after I messed up and forgot that when we arrived in Iceland a new day would have had begun and I booked the vans for the date we departed, he was on top of refunding a day’s rental.
When my family of 4 decides to return to Iceland, Northbound and Rúnar will be our first contact.
Be well,
Cheers
Nicholas Leary
BSA - Assistant Scoutmaster Troop 610 Pelham, NH USA

Everything was good - had heard many scary reviews of Iceland but had no problem with Thrifty or Northbound who answered my questions quickly and to my satisfaction.

We had a great experience with our rental! We had no problems, and were able to purchase all the insurances, so we had no hassle. Easy pick up and easy return. Highly recommend Northbound for your rental needs.

Good experience, well staffed for an early morning arrival. Easy to get going right away and very easy return. Car worked great the entire time.

Northbound made it easy to review different car options – Thrifty's ended up being the cheapest, once I added the insurance I wanted (would recommend, as many main highways in Iceland had some gravel). The experience with Thrifty was smooth, and I had no issues.

We had a good experience with Thrifty (via Northbound). We took a quick shuttle from KEF to Thrifty and within minutes we were on our way. Clean, capable car. No issues. I would use your services again!

Loved the car. Nice and spacious for all of our needs. Northbound was great to work with -- best prices and extremely good customer service. Answered emails quickly and upgraded the Wi-Fi to our car easily and with no hassle. Thrifty was good to work with, although was disappointed I paid extra for the better insurance only to find that when their tire blew on me, I was responsible for paying out of pocket for a new tire. $300. A bit of a rip off but apparently no one covers flat tires since they happen so often in Iceland. Overall, I would use Northbound again to book my car and Thrifty if it was the best price as it was this time.

Overall a very easy and smooth process with the car and the companies (Thrifty & Northbound). We enjoyed the freedom of having our own car for traveling around Iceland (with very good fuel consumption). No hassle at all with anything when picking up the car and dropping it off. The staff were friendly and helpful with our questions.

Would definitely recommend to family and friends!

It was a smooth and great experience. The car was clean and ready for us when we arrived.

Pick up and drop off of car was quick and easy. Thought price through Northbound was good value (for Iceland)

We enjoyed using the Berlingo. It performed well and held the luggage of four adults. Drove about 1100 KM in a week. We will certainly recommend you to friends.

I emailed Thrifty to specifically request a Volvo XC90 for our journey, and I got the exact model. Our car was brand-new, having accumulated only 120 km before we rented. Everything works perfectly well. Fuel economy was good conpared to its size. Thrifty Iceland agents were effective enough.

Ford Focus was a great car and good for driving on the main route( golden circle)

I had a good experience. The car was exactly as expected and served well for my Ring Road journey, with lots of side trips that required the help of the 4x4.

Great

good service, vehicle was fine but winter tires had practically no studs left,however we had a good experience.

I rented a Volvo XC60 D4 AWD from Thrifty through Northbound. I found the whole process really clear and easy. The prices from Northbound were the best I could find from a car rental company based at the airport. The booking process was very easy and collection was too. There were lots of Thrifty staff at the rental desk at the time of collection so there was no need to wait, I also got a refund for a GPS system I added on when I found that the car I rented had GPS built in as standard. All additional insurances were explained to us at the time of collection with no pressure to buy. We chose not to add on any additional insurances at the time of booking.

The car was brand new with 5000km on the clock when I collected it, it was very clean and came with a high spec. (GPS, Lane assist, Radar guided cruise control etc.) I did around 1200km in 6 days in the car and it was great, really great to drive, comfortable and stable through a few storms while driving.

I would definitely use Thrifty and Northbound again when in Iceland. As I said, being able to pick the car up directly from the airport was great as many other Icelandic rental services are outside of the airport, the prices from Northbound were the best I could find and the car was excellent. Highly recommended!

Very fast car delivery no problem at all

Had a nice upgrade on the car, nothing to report, all went well. Quick checkin and checkout (quick checkout at 5AM). Thank you

Smooth experience - I originally hired the mazda CX-3 but they brought round a Ford KUGA which was awesome. I highlighted all existing scratches and dents on the car and they had them all noted down when i came to return the car. As such, there were no disagreements and we left very satisfied and happy with the service.

Very smooth, good company to do business with.

We were very happy with our Ford Galaxy 7 seat Minivan. It was new, clean and very easy to drive. The gps worked well. It was very tight driving to our airbnb and then back to the airport because we had to put the third seat down in order to accommodate our six pieces of luggage. However, once the luggage was out, it was very comfortable. Thrifty was nice to deal with and the pickup and return went quickly and smoothly. I would use Thrifty again!

Great car! Got me through the mountains, over the highlands, and back to the city in gale force winds. Hello Iceland! No muss, no fuss at the rental counter. Also, instead of waiting for the yellow bus to take you to the car rental place, you can walk across the parking lot in about 5 minutes to the car rental places that are not inside the terminal, they're all in a row.

Staff were efficient and our rental car did not let us down. It had only done a few thousand km and it was clean inside and outside when we received it. Returning the car was a smooth process also.

The staffs were helpful and help us to swap the car when we had an issue.

Overall, the experience was great! People were friendly and efficient. Car was fun to drive since I drive a mini-van at home.

Everything went well with the car. We did not have any issues with the car. The studded tires made the car awesome on the roads. Good experience rent a car through northbound. Would rent again.

Perfect

Northbound did an excellent job with providing our group 2 cars for our Icelandic adventure. We had 2 Ford Galaxies which realistically with luggage can hold 5-6 people comfortably. Picking the car up was very easy and there was staff there at 430 in the AM!! You can take a yellow bus which is out in the main parking lot (there are glass canopies to follow out or you can do a 3 min walk) NOTE, even though my debit card is also a credit card they will not accept it if it says "debit" on the actual card. Also, one thing you might want to consider is getting the windshield insurance, especially if you are driving for any great distance. We ended up driving over 1000km and I know our windshield took some pretty heavy hits. Also note that Icelandic roads are excellent but, with that being said, weather conditions can vary wildly (we experienced rain, sleet, snow, white out conditions, wind so hard it blew over a truck, and black ice) and there is often little to no shoulder on the side of the road. Please have your most experienced drives do the driving! Iceland is an amazing country. The people are welcoming and helpful. Utilize the local supermarkets as food prices in restaurants can be a bit spendy. Also note that the best deal on booze is at the duty free shop in the airport. Its where all the flight crews buy their alcohol. Prices outside the airport can be 70% MORE!!! Enjoy your trip!!

Very friendly staff, rental and return simple.

They are very professional and the car was comfortable and reliable. We had no issues or problems during our journey.

Good and smooth process.Thank you.

We had a great experience with Northbound company, nice, new and safe car, great and friendly service, easy to book and free transport-pick up from and to Downtown is a great plus! We'll use this company again! Thanks!

We ended up getting a Peugeot 208 and loved it! The people at Thrifty were super friendly when we picked it up, and same when we dropped it off! The Mifi they gave us worked amazingly. Would definitely rent from them again!

It was so easy to book online,the car Berlingo was a super car for our family of five,so much room in the boot, from the airport terminal shuttle bus to car rental, and staff were very helpful,I have no doubt that I will definitely use this company again

Góð þjónusta allt eins og það átti að vera.

Var að vísu boðin auka trygging up á 15eur pr dag sem mér finnst heldur há.
kannski miskilningur af minni hálfu. vissi ekki að tryggingar af einum bíl væri komnar upp yfir 600,000 isl. á ári.

It was very good, I enjoyed the car and the service.

We've rented a Volvo XC60 which we also got as they are the nationwide dealer for Volvo. :-)
I got to say that everything went very smooth at the rental station. Runar was very friendly and helpful. For my next trip to Iceland I would defiantly go through Northbound again. Not only because of great pricing but also because of support and people that you can trust. Thanks guys! You are great! Roman (Switzerland)

We used Northbound to book a car with Thrifty car rental as they quoted the best price. We were booking the car for a week in Iceland. Since our hotel was very close to Reykjavik airport and we already had booked our two way flybus service, we chose Reykjavik airport as the pickup and drop off location. Cancelling flybus service is a pain, so if you are going to be renting a car (which is a good option), please dont book flybus sevice.
Anyways, from the start Thrifty car rental was bad. We had to sit and wait at Reykjavik airport for 30 mins before someone came and gave us the car. We had a flat tire on the 4th day and when we called Thrifty, their service was horrible. They just left us in the middle of nowhere and said we were on our own or pay approx $100 for someone to come and change the tire. We just changed the tire on our own and fixed the flat tire for $40 in a show nearby.
Finally during the return, as per our rental agreement, we went to Reykjavik airport and there was no one at Thrifty counter. We called them, they asked us to leave the car there and leave the keys in the dropbox. We did as advised. Sadly there is no pickup and dropoff option. We walked back 2 mile to our hotel. Took the flybus and returned back home.

Story does not end there. After 2 weeks, I see an additional unknown charge on my credit card. I contacted Thrifty and got no reply. This is where Runar Thor from Northbound comes. He jumped in on top of this issue. He was very quick in replying to my emails, contacting thrifty. Finally after his persistence thrifty paid me back the money they had taken from my card. The reason thrifty gave was, we returned the car at Reykjavik airport and they "THOUGHT" it was a different location from where we picked up the car.

If not for Runar and his amazing customer service I would have $50 more in my Iceland trip. More than the expense, the feeling of being robbed by Thrifty would have stuck to our wonderful Iceland trip.

Use this review to decide on your own whether to go with Thrifty for car rental or not. However I would highly recommend everyone to go with Runar Thor's Northbound services. You wont go wrong and will have an excellent service.

The Check-in Check-out was a breeze. Car was in great shape & very close to the airport. Highly recommend them.

Hired a 4x4 from Thrifty for 3days picked up car and was made welcome and everything explained well, our plans changed mid holiday so hired the car for another 3 days everyone was very accommodating and when we gave the car back we were given a lift back to our hotel.
I would throughly recommend Thrifty to friends and family.

The service was great, arranged a car for the morning that we decided to hire a car and collected us from our apartment. The car was much better than a Ford KA. The staff were very helpful. We decided on the last day to extend the hire and drop off at the airport and we were only charged the extra £25 drop off fee, cheaper than the bus transfer.

Had absolutely no issues getting to the location (except that Thrifty doesn't open nearly as early as google says they do) and it was great to have the flexibility of returning the car at Keflavik Intl. The Ford Fiesta was impeccably clean and reliable and by the end of the trip, it had grown considerably on me. But that may just been the vacation goggles.

It was great! The thrifty staff were very accommodating! Would recommend to others.

We traveled to Iceland mid-January 2017, and rented a Peugeot station wagon with Thrifty. The service was excellent upon pick-up; they were quick and thorough, and the rental office has a hot beverage machine. They also provided informational brochures, as well as a gas discount card, which was helpful. Everything about the rental itself was very comprehensive in terms of insurance and additional costs, and the whole experience went smoothly. Returning the car was just as easy as picking it up. We would definitely recommend exploring car rental options through Northbound to friends and family traveling to Iceland, and would use this platform ourselves for our next trip back.

It was great! We were in and out (both picking up and dropping off) in no time. I was actually surprised how smooth everything went. Thanks!!

Everything went well with our reservation. Our exact car was ready when we needed it and the staff was friendly and helpful.

We got a Ford Kuga, which was a small upgrade according to them since they did not have the Mazda available. We were very satisfied! The service to pick up the car was cordial and efficient; in fact the only bad part was waiting for the shuttle to arrive to take us from the airport (which had nothing to do with Thrifty). The car itself was a dream, honestly. I loved driving it and had no trouble, even when it came to "off-road" conditions. It came with studded winter tires, an ice pick and brush (which came in handy when we woke up to snow one day), and was very spacious for the three of us with our large suitcases and backpacks. Beware that gas in Iceland is incredibly expensive! Our car ran on diesel and took around $70 to fill up. Anyway, overall we really enjoyed our rental and it was a great deal for the price.

Awesome! We caught the shuttle from the airport; you have to walk outside and down the bus stop to catch the bus. Super quick check in, we rented insurance the recommended once we got there but had no issues adding that in. Check out was quick and easy, and we walked to the airport afterwards. We rented the WiFi and I highly recommend it. It was strong WiFi, and we could take it with us anywhere we went - even in the hotel room at night. Thanks again!

Everything was as expected. We were delayed due to the weather so we had to return a bit late but Thrifty was nice enough to give us a slight extension. Thank you!

Car was clean and ready to go when we arrived.

We were happy with the service and car. We got the Ford edge (although we booked 2014 Volvo XC60 AWD). The car was in the good condition. Our experience with Thrifty Car Rental was fine.

Very quick and easy. Thorough check of the vehicle before and after the rental. The car itself was very nice. Spaceous and comfortable. Overall a very pleasant experience.

Our experience was excellent! The reservation process was easy, Runar or others at Northbound were readily accessible when we had questions, and our car was waiting for us at Thrifty - all at a great price. So glad we found Northbound!

In general, the experience was good. In only problem, we have to call to Thrifty Car Rental Iceland because they forgot to pickup us in the mcrent office in keflavik. Ten minutes later, we called to thrifty and they arrived to pickup us ten minutes later. The car was great (mazda CX5), and the rest was great. thank you very much.

Everything was ok.
The employers were very kind.
The car was clean and had all the necessary for our trip around Iceland.

Had a pleasant experience with Thirty Car Rental through Northbound. They even gave me an upgrade to the Peugeot 108.

Good

I had an excellent customer service experience when dealing with Thrifty Car Rental, everything was in order and they even helped me on how to get back to the city centre because I was returning car back after office hours.

Great car. Loved the huge windshield, easy to see on both sides. It would’ve been helpful if the Thrifty agent spent a few minutes showing me the controls so I didn’t waste time in the parking lot trying to find the parking brake release.

We did the ring road trip and the car condition was good.

Thrifty treated me well. No problems.

Very satisfied

Fantastic service especially on pick-up. Fast and easy to rent a car on the day that we needed it and reasonably priced. Car itself was sturdy for winter roads and a pleasure to drive. It made a great end to our holiday in beautiful Iceland! Many thanks!

I had a good experience with Thrifty Car Rental. The staff was helpful and very accommodating, and one employee inspected the car with us to make sure there was no damage beforehand. They made sure we understood everything about the car, the rental process and if we wanted extra insurance (the price includes collision insurance, but not other kinds, like windshield protection and gravel insurance). The office itself is a little ways outside Reykjavik (definitely not within walking distance) but there is a shuttle available. There was a little mix up with my payment, but it was completely sorted out within a few minutes. The drop off process couldn't be easier, you just park the car near the entrance of the office and drop the keys into the slot. All in all, I would highly recommend this company to anyone looking for a car rental travelling from Reykjavik.

Smooth pick-up and drop-off of rental car at Thrifty Car Rental. At pick-up, the staff showed us the full gas tank, nicks on the car bonnet that were already noted on the rental documents and assured us that the Premium CDW we had opted for provided full coverage (except damage arising from driving in rivers, tyres and wheels, which we were aware of and the staff reiterated). Returning the car at 5am (to catch a 7am flight) was quick and hassle-free. Nothing more beyond checking for a full gas tank and the mileage clocked. Having read several negative reviews about car rental companies in Iceland, my concerns were unfounded. I chose to book through Northbound for its competitive pricing, good reviews and ample details on their website, after having done a fair amount of online research. I will recommend and use Northbound's services again on future trips.

Very Good! Only lacked some explanations on the roads to take (same for every rental company from what I heard)

Even though we did have a couple of minor problems with our Mazda CX5, our experience with Thrifty was positive. On our first day we had the "key battery low" sign appear, but thankfully we were still in Reykjavik and were able to get the second key from their city office. Then on the 3rd day the "BSM malfunction" sign appeared across the dashboard. That was scary, since we didn't know what BSM means. We calls the Thrifty number, a person immediately responded, though it was past 10 pm. The guy had to find out what BSM means. A few minutes later he called us back to let us know that it means Blind Spot Monitor, which was not important at all. No other issues while driving or when we returned the car. We didn't purchase any additional insurance from them (I received a letter of coverage from Mastercard, but didn't have to show it to them).

Part 1: we rented the car in the airport. The general reception was fine and friendly, however the clerk was totally inexperienced and had to go behind the partition to get answers to our questions. At the end his supervisor appeared and she was totally impatient with our questions (the questions were not at all unreasonable).
Part 2: we took the insurance that covered all possible damages, except for tires for some reason. We had two mishaps on the road. One with a trailer that nearly pushed us off the road when returning from overtaking us. He ended up knocking out left-hand mirror. The other was an ancounter with a sheep that chose to run towards the car and hit it. In Akurairi airport we contacted Thrifty offices by phone and within 15 minutes arrived two very nice and polite representatives, inspected the car (they were not at all impressed with the damage) and replaced it with another similar car. The rest of the trip was uneventful and we returned the car in Reyjavik city. The office there was polite and helpful and provided a lift back to town.
Remark: Ford Fiesta is suitable and adequate for two passengers with suitcases to travel the ring road.

Good. Got free shuttle service to and from the car rental.

Really enjoyable car to drive across Iceland.

The car and service was very good. However, the initial reception was very unfriendly and the person who processed our papers at the beginning was not helpful at all.

Very nice car in Iceland. The staffs are quite straightforward and provide support for questions

Friendly

The rental process was quick and easy. The car worked great, however there was a sign attached to the dashboard that stated that the car was only a passenger car and not a 4x4. This was confusing.

Everything went very smoothly, though it would have been helpful to have had instructions about dropping off the car at Akureyri. It was pretty confusing as to what to do.

Check in by the office staff for the Camper was a bit chaotic. Vehicle was missing an electrical cord and spare can of fix-a-flat(unit did not have a spare tire. It had a jack, but no spare, which makes no sense. Therefore we had to wait nearly an hour while these items were acquired. The explanation of operation of the various features such as heater, water heater, etc by the office rep was brief and a bit rushed. Luckily, our person from the office rushed off to do something else, and then one of the guys from the shop (forget his name, but he mentioned he was a former claims adjuster) stepped in to answer my operational questions. He took his time and made sure I fully understood how to operate the systems. He was great.

I recommend having the units completely ready, and providing written instructions on how to operate the electrical, heating and other systems, since they often work differently with each RV. Each RV should also have a spare. If we had had a flat on one of the remote roads it would have ruined the trip, because that can of fix a flat would have never gotten us to the next town...

Once we hit the road, the RV worked perfectly for us, and we were very pleased overall.

Experience was good in general. A bit confusing as I thought I was renting from "Northbound" not thrifty, that could have been more clear. The thrifty pickup didn't go that well, some confusion between them an me, not sure who was to blame.

Getting the car and returning the car was very simple and fast. I liked that alot. But I'm not sure about the cleanliness of the car. Because the Volvo we got wasn't clean at all, as if I rented right after someone else. It that is a standard then I think you need to improve on that. Also need better guideline about parking in the city, like what does the hour clock is and do we need to do anything, or where to wash the care in case we needed. All of these info we learnt from asking but it would help if you told us as a guideline. In general driving in Iceland was a great experience. The car was brand new and running good. Oh also it would help if you can tell us before hand how much fuel the car needed for full tank.

We got the car we asked for, and all worked fine with two minor exceptions:
Car lacked engine oil after only 5 hours in use, this should have been checked prior rental by Thrifty. We bought and topped up with oil, and expense refunded by Thrifty when car was returned.
Cleanliness inside the car was poor at pick up, we spent quite some time cleaning from previous user, during the first day of driving.
Apart from this, it was a nice drive because it was a Volvo.

Great staff, friendly and flexible.
The check in , check out process could have been faster though

The car was very good and the service was excellent and the CX-3 came up to expectations. We had no trouble with the vehicle although I would say the road noise caused by the studded winter tyres was pretty loud and the windscreen wipers were not very effective, especially the rear wiper, as they only smeared the considerable dirt from driving around the Route 1 ring road which did have unavoidable sections of gravel surprisingly. I think they should have been replaced. The expensive price of fuel was also a surprise. The navigation unit offered was useless as it did not even have hotels in Iceland listed so we swapped that out in exchange for use of the in-car wifi which worked very well mostly and in combination with our own iPad served for navigation instead of the Garman navigation unit.

Overall the process was very smooth. We were provided with a Ford Kuga which we were quite pleased with, although I suspect the Mazda may have been a better vehicle. Thrify also were having issues with their in-car wifi system (which we only found out after we had driven far away), so ended up having to return to Reykyavik the following day to pick up a dongle. Definitely make sure you check wifi is working before leaving! Northbound were great though - no issues with them at all, and everything with the booking otherwise was excellent.

The Ford focus was fine, a little beat up, full of scratches on front bumper and a huge dent right rear passenger side, dent on drivers side too. Was hard to see the damage in the rain and darkness at night when I picked up the car. However the car rental guy walk around the car to inspect it with a flashlight. The car got us to all the sites and spots we needed to see and was good on gas. Overall a good experience.

The car was relatively new, but had already some technical issues. Luckily they checked the car before and made notes about those. Car itself - motor was very weak, not good for long distance driving.

It was an overall positive experience renting with Thrifty through Northbound initially. Runar from Northbound was quick to respond to all inquiries prior to our trip and the vehicle was there for our group of eight upon arrival at the Thrifty office. We were initially docking at 2:30 p.m. and I was informed a person from Thrifty would be there to meet us at the dock with the shuttle to take us to the Thrifty office. We ended up late and did not dock until after 4:30 p.m. We waited a while because no one was there to meet us with the shuttle. After walking around and trying to locate someone, we ended up calling to tell them we had arrived. I wonder if there was no way for Thrifty to know we had docked late due to weather and that is the reason we waited and had to call? After that initial delay, all worked out in the end. For future, perhaps there could be a better way for Thrifty to know when cruise ships arrive later than expected? Thanks again!

General experience with the Thrifty Car Rental is overall pretty good. We had only problem at the beginning of our journey as I didn't know that the car could be payed only via credit card. Very luckily, my two companions had credit cards with 75% of the needed amount of money. The guy at the desk was very helpful as he divided the payment to separate checks so that we could pay 75% of the price using two credit cards and for the rest I was allowed with paying by my debit card.
Regarding the car, it was rather new and suitable for 3 persons and lot of luggage. The only downside was that the provided Ford Focus didn't have an automatic cruise control (tempomat) which should be recommended for the Ring road (as there is mostly limit of 90 km/h). Other than that, we are happy that we were provided with the 2015 (fairly new) Ford Focus and we were satisfied with the help of the guy at the desk.
If the rating 5 means the best and 1 the worst, I'll rate the service with the 4.

The vehicle offerred lots of space and was very comfortable. We did lots of driving as there was so much to see!! .Your employees were very helpful.

The pickup and return service was very good, easy and fast.
The only recommedation which I have is to get the car with a full tank and return it also with a full tank. This will make the life of your company and customer alot easier as they do not have to play during refueling the tank e.g. to 5/8 or so.

There's a good 5 reasons why i chose Northbound for my car rental , i just picked one out of the list because i could not select more ! A big thank you to Runar for his attention to my needs !
I chose a car from Thrifty , the staff were a friendly bunch , of note their flexibility in helping me find the best car for the job , i also appreciated the agency's choice of insurance options which in my opinion is the best on the Icelandic car rental market . I can forgive the staff for the extra time i spent at check-in , a crowd gathered in the office , a busy day i reckon ! My wife and i had a great time on the road thanks to their low mileage Ford Fiesta 2017 , the only glitch is the tire pressure lamp stayed on in the dashboard all the time... i followed the clerk's instructions not to bother with it and just check the tires as i would normally do with my own car ...fortunately did not have to inflate a tire in the whole trip . If the price is right i will certainly rent through the excellent Northbound a Thrifty car next time Iceland calls us , i have this feeling that our next Icelandic journey is not that far away ! All the best ,
Carol Dorion
Canada

the car was good in condition and great, i satisfied with the service of northbound and thrify car rental.

but if mountain tie could be used instead of the highway one may be better for my usage, as some road condition and raining weather.

Using Northbound.is was definetively helpful as I could compare easily different rental companies. Also they were kind and supportive when I had to change the booking twice. Would repeat again. I booked a small car from Thrifty, everything was fine and the experience overall was good. The 4/5 rating is because the car I was given was not particularly good or comfortable, and it was lacking the boot tray.

The rentals was both very good. We rented two Volvo XC90s. Although we only got one. We was also given a Ford Expedition which was a little thirsty compared to the diesel Volvos but overall the service was very good.

Over all very good

We wound up receiving a Ford Expedition instead of the Volvo. It was a great, safe truck but I would've liked another choice or at least a little heads up considering the fuel efficiency of the Expedition is a lot different than a Volvo. However, the car was easy to book. Shuttle service to bring us to the car rental facility was on time and efficient. Once we got to the facility the service was quick and the staff very helpful. I had a few wuariotns for he staff prior to booking and they responded quickly via email in English. They made it very easy letting us leave the car at the hotel once we were done (for additional price), but I never received confirmation that they came to pick up the car, in fact, it was still there the next day and I still haven't received confirmation even after emailing the staff. But overall good experience and I would recommend Northbound/Thrifty Car service again.

The Mazda CX-5 was clean, comfortable and pleasant to drive. Although the small mirrors, windows and tinted windows made it difficult to see rearward.

Renting a car was super easy. The clerks were not pushy with 'add on' sales or insurances, which is a huge plus. Picking up and dropping off is a cinch.

I was going to do a lot of winter driving so I opted for a 4x4 and chose a Mazda CX-3 because I knew it got upwards of 32MPG. Unfortunately, they didn't' have my reserved vehicle (which happens a lot as I understand it) and I was given a Ford Edge, that even with its eco boost, still only got around 23MPGs or so during my trip. With gas prices being OUTRAGEOUS in Iceland this ended up adding about $40-$50 dollars to my trip.

I think next time I will demand that I get the car I paid for by calling and emailing in advance multiple times.

Other than the car swap issue I would 100% recommend and very likely will do business with again on my next trip.

The car was great, but it wasn't the car that we wanted to rent originally. I had reserved the Mazda CX-3 AWD, but when we arrived we were given a Ford SUV instead. The vehicle was fine anyway and was good to drive. The prices of the cars in Iceland are pretty expensive. I rent often in the US with rates that are far lower. When we returned the car early in the morning the staff was nice and invited us to wait for the bus to the terminal inside. Only problem is that you have to be outside to catch the bus and the bus drove right by without picking us up, so we had to walk to the terminal.

We thought we had selected a car rental that included adequate insurance cover, but were told by Thrifty that we only had basic cover and had to pay extra for more comprehensive insurance - that was a disappointment

We had a pretty good experience with Northbound. The car ran well and we enjoyed driving the vehicle. Staff was courteous and professional. There was a slight mix up with the reservation address so we were delayed being picked up, but Northbound was responsive and quickly fixed the issue. We felt the prices were fair. I would recommend this agency to a friend and would book with them in the future.

Just an okay experience renting from Thrifty. Rented a Citroen Berlingo through Northbound.is for 14 days. Perfect size for 5 people with considerable amount of baggages. Dealing with the front desk upon car pickup and return was a breeze. The reason why I rated only 3.5 was because, I think the adblue diesel additive wasn’t filled up properly and gave me a warning sign on the 10th day of driving. Luckily enough, I’ve already covered most of the mileage in our itinerary when the alarm came on. Interesting enough adblue is not available all over Iceland and only sold in certain locations. Made me worry at some point.

Generally good, but the sales representative (1) failed to include the damage inspection report in the documentation and this had to be requested; (2) did not explain the large deductible on the Thrifty third party insurance included in the rental agreement.

At our puckup time, nobody was at the Desk at RVK. We needed to wait 30 minutes to get our car.

Return was obly possible without staff present via keybox.

Car was fine as booked.

Overall all went well with car rental. Some problems with arriving to get our car (shuttle bus) from office.

Thrifty car rental was alright. Nothing fabulous or too bad. They didn't force us to add extra insurance but they didn't offer advice either. They have free coffee and free discount card for OB and olis. Make sure you grab them before leaving Thrifty.

Overall we were pleased with the booking experience through northbound, we found the website easy to use and a great selection of hire vehicles.

Unfortunately we were left disappointed when we arrived at the rental office, after finding the 2016 XC90 had been subbed for a much older Ford Expedition which neither myself or my husband felt was a satisfactory replacement. When my husband raised it with the sales person we were told quite abruptly that we were being given the Ford as there were no Volvos.

The condition of the car inside was quite unsatisfactory, and our first task was to clean out the rubbish left by previous drivers.

Based on our experience we would not deal with Thrifty again.

Car was nice and booking process was easy. We had issues with the pickup and return of the car, therefore the low rating. They came late to pick up, couldn't accommodate all of us (despite previous alignment via eMail) and there drop-off instructions were not complete (closing time not mentioned).

Hi, Runar,

It was a perfect brand new car and we liked it. But how can you imagine renting a AWD without a spare wheel ? Just because it cost less to buy and anyway the flat are not include in the assurance. And if you call the assistance they don't really know what to do!
King regards. Sylvie

Very easy

Nothing! It all went very well.

Excellent

No complaints

Efficient

.

Very professional

:)

Can't fault anything

Tres bien

As it should be!

Great staff