We had a great experience.
Short story:
- Arrival gate greeting/airport pick up
- Short (5 minute) drive to office/hire car
- Friendly staff
- No fuss
- Affordable
- Information: useful driving/weather/safety/tourist tips provided
- Drop off: we could leave the car at the airport due to our early departure

Longer story:
- We were met at the airport arrival gates (at 1am!) and taken to the office where the car was located (5 minute drive) where we were advised on the best weather and road condition sources to use while travelling Iceland and on how to drive in snowy conditions (my first time).
- We were provided with studded snow tyres
- Our bags were loaded into the hire car for us
- Everything was quick and easy - we spent about 15 minutes at the office
- No issues with the car during our trip - the 2017 model Dacia Duster we had was fine going over 20cm deep snow and icy roads
- We needed to be at the airport at 6 am so were able to leave the car at the long term parking lot (P3)

On Northbound:
Great customer service - all my many questions about car requirements and driving conditions in Iceland during winter were answered honestly and quickly. Also the prices are competitive.

Absolutely perfect. Great communication, really friendly, very professional, brilliant car. Best car rental company i've ever experienced. Highly recommended.

We were a group of 12 people and rented 3 Dacia Dusters. The cars were new and totally in line with their descriptions by the Co.
We received an excellent support from Runar Thor even when we were still planning our journey, and would like to thank him dearly for all the efforts he put into making sure our trip went smoothly. Thanks for this!

Hi, our experience with Icerental 4x4 was very good. Thank you
Davide and friends

I was very happy with the vehicle and the service I received from Icerental 4x4 via Northbound.
The Duster was a great choice, and we buzzed all over with very little trouble. We had a little trouble, understanding where to connect at the airport when we landed (was the middle of the night to our bodies) but after understanding where the meeting place is-- they came promptly and we had no trouble after that. The guys are friendly, and helpful. It's a good, solid company that do what they say they will do. We bought the extra insurance- which I recommend. We loved the vehicle, and had no troubles. I would do it all over again the same way.

I booked the car rental through Northbound. They provided the great services and response to my questions so quick. The provided information of the cars and terms and condition of each rental companies are exactly the same as the companies provided on their own website. Moreover, the price of Northbound is a little bit cheaper when I book directly through the company's websites.

We rented a Dacia Duster from Icerental 4x4. The pick up and drop off were easy and went smoothly and the car was quite adequate for our week long trip through the South West of Iceland.

Overall excellent experience with the Dacia Duster we rented. Only problem was that we thought the horn was broken when, in fact, we learned after the rental was over that the horn was located on the turn signal stalk, not on the steering wheel. Also, the owners manual was in a different language, so it was difficult to discern some of the warning lights and other controls. Nevertheless, it did not hinder our travel and we were very satisfied with the car and our pickup and return experience.

Northbound was extremely easy to deal with. We had a trouble free rental. Thanks Northbound. Icerental 4x4 were easy to deal with, the car was very well presented and they couldn't have done more for us. Northbound & Icerental 4x4 were an excellent team.

Good and helpful customer service both at pickup and dropoff. Easy process. Got a car suited for our needs for a good price.

We have rented 2017 Dacia Duster for 17 days. The car was as advertised, about 7000 km on the odometer, to which we have added another 3500. The guy from Icerental4x4 has waited for us in the airport, took us in the van to their office, explained the insurance conditions etc, and that was it. The on-board navigation in the car was not very suitable for Iceland, as it did not know many places we wanted to visit by their name. We had to look up the place on the map, and then set it as destination. When returning the car, the navigation did not even know the address of the Icerental4x4 office :-). We had no problems when returning the car either - the guy from Icerental4x4 just quickly overlooked the car, and took us in the van to the airport.

The car was great and everything worked as it should. The childrens' seats were a bit old and worn though

Pickup and drop off was smooth. Car was in reasonably good shape. I thought pricing , options, insurance choices could have been more clear.

I would say everything very good, except for pick up at the airport: we have been waiting for the personnel for 45 minutes and finally got the car about 1 hour and a half after landing. Definitely too much time at 01 am with two children and 45 km to drive to reach our hotel in Reykjavik.
Dacia Duster perfect for the Job.

Overall it was fine. We had some trouble finding the offices at the airport as well as downtown. I would suggest you include better directions in your booking. Otherwise it was good and we would use you again.

Overall experience was okay, however, delayed pick-up from the airport and pushing of unnecessary insurance add-on's marred the experince

Great experience with ice rental 4x4. The staff is helpful and nice & they give you all information to make your experience better. Car was clean and Yo to standard.

Perfect! Except that instead of Suzuki Vitara I got Toyota RAV4, also new and great car. Kind personnel, easy pick up and easy return. Thanks

Alles war super. Die Jungs sind unkompliziert. Bei der Abholung am Flughafen mussten wir etwas warten und wurden nach einem kurzen Abruf dann sofort abgeholt. Das Auto war wie erwartet, etwas älter dafür sehr günstig. Nach 5 Tagen hat der Anlasser des Jeeps nicht mehr funktioniert. 10 min nach dem Anruf beim Vermieter ist ein Mechaniker gekommen und hat den Starter in 1 h repariert. Somit alles wunderbar. Würde wieder bei Icerental 4x4 buchen.

everything went very well.
very friendly and professional team
the car was a very very good choice in perfect condition.
i highly recommend this car and icerental !

We were very happy with the experience we had with Icerental 4x4 & we'd recommend them....

Excellent service and a good if small 4x4 with satnav capable of tackling F roads at a very competitive price

Quite good, the car was a bit worn out and some parts weren't perfect, but it was perfectly working.

It was excellent. Had a minor hitch because the front number plate was missing but we were warned by Icerental that we could be stopped by the police. We were and we had to pay a fine, which the company promised to refund. Other than that, everything was fine.

Great,
They picked us up at the Airport and the car was ready when we arrived. The car, a 4wd with a tent on top, was just what we needed (3 people) for the roads and camping in and around iceland. The car was clean and got great gas mileage.

My friend and I rented three Suzuki Vitara for two weeks. It was a great journey. Thank you.

The car was confortable. The service was perfect and the guy that took us at the airport has been really kind and gentil. The car we get was better than expected.

Hi Rúnar,

thank you for the message. Everything with our rental car was perfect. The guys from the rental company were very nice and kind. :)

This car is very great to run with 4x4 model , but. the map of GPS is too old to lost way .
I command to update map is necessary for next journey .

The car was just what I needed. It was a bit old and had seen better days, but that suited me perfectly as I drove it on the central highland dirt roads. They have a good selection of vehicles and accessories at competiive prices.

overall the experience with icerental 4x4 was very good.
on arrival we received an free upgrade to a dodge durango because there were no rofftop boxes available for the grand cherokee.
even after a failure on the car electronics we received within a few hours a replacement car (very fast delivery to our hostel) --> finally we got the grand cherokee.
the cars were a little old, but the performances of the car and icerental were very good.

Everything went very well car ran fine the only problem was that the check engine light showed up intermittently but you're people were very quick to come and look at the car twice and everything was fine and worked well for the whole trip

It was great, friendly and everything went well. The car we rented was a Nissan Patrol 2008. The car stays strong and without any breakdowns through the whole 10 days journey.
I would recommend Northbound.is in any case. The rental Company in our case was Icerental 4x4 and they did a very good Job.

We had an amazing experience with Icerental 4x4! They were incredibly responsive to all my questions and were waiting for us at the airport when we arrived (even though it was past midnight!). All of the staff were friendly and checkin/checkout was painless. The car/roof tent functioned perfectly and I will be recommending this car/company to everyone I know who is traveling to Iceland!

Iceland 4x4 rental rocks! they were nice, kind and made the whole process really easy and at the best price. The GPS included was key!! The Rav 4 was great for camping, and all the roads and adventures we took! It was also big enough for both of us to sleep in on the super rainy days when I couldn't bear to put up the tent in the rain! The customer service was great! (And I am really picky!)

I was very happy with service provided by Northbound & Icerental 4x4. We decided last-minute to visit Iceland and very few sites had vehicles available (we booked one week before our trip). Given the timing, the price offered for a 4x4 rental was very competitive.

On our second-to-last day we got a flat tire on a gravel road in the middle of nowhere. I was VERY thankful that the spare tire was in good shape, but prepared myself for a large bill at the end of the trip (previous car rental experiences have taught me this sort of thing can be quite expensive). However, when we returned the car, we were told there would be no additional charge for the flat tire! I certainly would not have gotten this type of service from a larger rental company.

Thanks for the great customer service - it made for a great finish to a great trip.

The car was excellent, coped with all the off road driving we needed to do, and made our journey round Iceland much more exciting. The service was great, we were picked up at the airport and taken to the car where we were taken through how to use the car and the general Icelandic rules of the road.

I would definitely use Icerental 4x4 again.

Overall experience with Icerental 4x4 was good. Got a free upgrade to a Suzuki Grand Vitara that performed well over a two week trip that included F roads.

Our general experience was very good.

Minus-Points:
-) The car was not very well cleaned inside and there was quite a strong cigarette smell in the car (probably from the previous tenant)
-) There was no gps in the car (but that was not really a big problem, because we had our own smartphones)

Plus-Points:
-) Customer Service and Support were excellent! We had a few questions and an employee was always available on the phone. When our car broke down, we got a new car within 3 hours and everything worked very well!

In summary I can say that we were very satisfied with Icerental 4x4. Although there were some minor Minus-Points, the most important thing to us was the good service from Icerental 4x4. And we did not really care that much about the smell in the car for example.

We would definitely rent a car from them again!

Icerental 4x4 was absolutely wonderful to work with — I accidentally booked the car for pickup a day early, but they worked with us and even upgraded our car when we did arrive. They could not have made the entire rental process easier — thanks so much!

The experience with Icerental 4x4 was perfect, we rented a Hyunday Tucson, and we had no problems at all. They have been very helpful and everything turned out absolutely fine. Very reccommended

The Jeep was fully as expected (high mileage, quite dirty but pricewothy and reliable) and took us where we wanted to go. There should be more offers like this.

Wonderful. Car was almost brand new, clean and cosy, there was nothing to complain about.

Very good. We had problem starting with the car on day 1 somewhere on road 1, 30 mins away from Reykajavik city. We called the rental car customer care and they sent the help ASAP. Car was nice too.

Perfect for our needs! Although the car uses a lot of gas -- and gas is expensive in Iceland -- I felt it was a sturdy vehicle that got us where we needed to go. We were impressed with the customer service level of this company and highly recommend it!

Amazing!!

The car was great. We made a circle around Iceland without problems. Garmin was helpful.

We had a JEEP GRAND CHEROKEE instead of tucson.
The car was beautifull but a little bit old and fuel consumption to higth.

We were first in Iceland and we decided to rent a car through Northbound for the best price and top quality service. We had sleeping bags and navigation in the car. We got the Grand Vitara, exactly as required. When the car went wrong after two days, ICERENTAL 4x4 immediately responded and changed the car to another. We were pleasantly surprised by the communication and patience of the company's employees. We thank them and in the future we will definitely decide again for the same company.

The rental was good and we can go and sleep everywhere we wanted. Great to have a roof tent on a car !!!

Very happy with this company. Got upgraded to a better car. Friendly guy who collected me from the airport. Hassle free, car was great and took me all around Iceland. When dropping off the car I was in a major rush and had ten minutes to catch a bus, their employee immediately agreed to drive me to the bus station and even called them in case we didn't make it. So thank you for your kind help and hassle free service. I would definitely recommend this company. Cheers, Chris.

Good car. Good service. Friendly employees. Reliable. Would rent with them again. They were at the airport when we arrived and were at the office for drop off and took us quickly to the airport. The car was fairly new and ran well.

We were completely satisfied renting Suzuki Vitara from this company. No problems with booking or later changing the reservation. When we arrived at midnight, they picked us up at the airport in Keflavík, vehicle was prepared and in good shape. Nothing went wrong with the car, even though we did 3300 kms in 10 days throughout the island, crossed few rivers and even drove up to Askja. In the end we returned the vehicle at 22:00 and got a ride to the airport without any problem, just like at the beginning. We could totally recommend both the car and the company.

In one word - great!

The car was fantastic and we did not have any issue with it. It was easy to drive, handed well, and was great off-roading. the roof tent was very comfortable and easily slept my brother and me. Coming from the United States, it made planning a lot easier knowing I would not have to worry about the camping equipment. All the camping equipment that was included in the rental was in great condition, worked well, and it made camping easy.

It was my first time renting a car, and the Icerental 4x4 made the process easy and efficient. There employees were friendly, knowledgeable, and answered every question I had. I was especially impressed with there customer service. They responded to inquiries and emails quickly, and made sure we were getting the right car for the type of activities we wanted to do while in Iceland.

I would certainly recommend Icerental 4x4 and this car for anyone who is looking to go camping in Iceland.

Very good, worked out nicely for four of us with lots of luggage. Ice rental 4x4 was at the airport to greet us, then drove us to their office to pick up the car. No issues upon return.

We have just returned from a 2 week- trip to Iceland. We hired a 4 x4 car (Dacia Duster + roof tent) through Northbound. They were great to deal with and very helpful at all times. We did a lot of research before booking with Northbound and we found prices were actually cheaper with them than with other car rental companies. Customer Service was great and staff were very friendly, efficient and professional. Every e-mail was replied straight away with surprisingly detailed answers. The car and the tent were perfect and exactly as promised! Highly recommended!!

Car ran fine, no issues. It was pleasantly quiet to drive and fuel-efficient. Returning the vechicle went fine as well. The rental was actually Renault Megane Estate (2017), not Hyundai i30 Wagon, but I think it was better than Hyundai would have been.

dacia duster was very enjoyable to drive, especially on the gravel roads, the roof tent was easy to set up and kept us dry in rainy nights, icerental 4x4 employees were helpful and nice, the airport transfer was fast and uncomplicated 10/10

Perfect! We were picked up at the airport on time, the employees were friendly and helpful and the vehicle was in great condition. They did not have the SUV we had originally booked, but accommodated us with a very nice alternative, so there was no issue. We loved having the freedom of the 4X4 and the roof tent. We would love to come back to Iceland and would definitely book with Northbound/Icerental 4X4 again!

I can only tell the best about Icerental 4x4. Pickup at Airport worked, it took a bit time to get the car, but they had just received it back an had to clean it. The car itself is from 2008, has more than 300,000 km, and it looks as well that old. And that is a good thing, because you don't have to be carefull on Icelands gravel roads. We were 4 persons with 4 suitcases - the trunk is built for only 3. When we returned the car in Reykjavik we were driven to the Bus station by the Manager in his private car. In general: You get more you can expect.

My experience with Icerental 4X4 was great. Picking up the car was easy in Reykjavik and the person who helped me fill out the paperwork was professional and very easy to deal with. (Sorry I forgot his name) I had to change my pickup location and drop off time during our trip and Icerental helped me very quickly, both by email and phone. The drop off was a bit hard to find, but once found the people there were excellent and drove us to the airport immediately. Outstanding customer service! I will absolutely recommend Icerental 4X4 to friends. Thank you.

We recently rented a car in Iceland. We were very pleased with the car and the service we received!

Excellent. The car was perfect for the roads we had to travel on , it was comfortable and we had no trouble at all. We appreciated how simple it was to check in and out.

No problem, we were picked up on time and the cars were as we requested

Well satisfied with 4x4 iceland they where waiting for us at airport a good start every thing eles went fine will be using you again next time we visit iceland but would probably go a big 4x4

Great car

Experience was fast and easy. Would rent from them again.

Pickup was late because they were busy. The car itself drove fine but had some minor previously unmentioned issues (some difficulty closing door and backlight falls when closing trunk). So far we didn't get charged for the unmentioned issues above so other than that that it was great and we enjoyed it.

Everything was perfect. Except the return but I think I am partially responsable. I mixed Icerental ( who rent 4X4) with Icerental 4X4. May be you should inform people to be vigilant.

Hello,

I have to say i was really pleased with the service of northbound and also the car rental company.
Northbound help me rebook my mistake with booking the insurance for cat and everything was done smooth and with quick response.
Agent in car rental company was awesome dude with sense of humor and even though they did not have a car we requested- we did receive an upgrade-4x4 car with the same price.
If i will be comming back I will definitely use it northboud again.

Excellent. Staff very nice and available. Picked us up at the airport and drove us back very helpful.

Compeltely seamless. Highly recommend.

Our experience with northbound (IceRental4x4) was quite good as I was able to find the best prices across some major car rentals here. I got the best pricing here among the other websites I had checked. Also they were very prompt on their customer service in answering any queries. I would definitely recommend you to people in the future.
Thanks for making this a good trip.

Everything was great!
Thanks a lot for support.

From pick-up to drop-off, Icerental 4x4 was very professional and accommodating, plus they were the cheapest 4x4 rental I could find with a good reputation.
The Suzuki Grand Vitara that we rented for our 2 week tour of Iceland was in really good condition. We rented an older model, a 2010, because it was cheaper and were a bit nervous that it would have issues due to its age. It ran great for the 3500km we put on it, including several F roads. We found that this vehicle was not really suitable for fording most rivers on the F roads, however. So if you are looking for something you can comfortably cross rivers with, go with something with more ground clearance.
Icerental was very clear when giving us the vehicle what was covered with the insurance we purchased and what was not. When we returned the vehicle after our 2 week tour, they looked it over quickly and had us on our way to the airport within 10 minutes. No hassle.
Overall we are very pleased with Icerental 4x4 and would definitely use them again if we travel to Iceland again.

Also, our booking through Northbound was easy and hassle-free. We added a couple extra rental days just before our scheduled arrival in addition to changing our drop-off location and the customer support was excellent. They added the days and charged my credit card accordingly with basically no extra work to be done on my end.

The rental car was perfect - loved the ease of the roof tent and that the car was equipped to make it through some of the more rough side roads we went on. The only thing that would've been more helpful was knowing that the car didn't come equipped with a way to light the camping stove. Providing matches or a lighter would be nice- we had to leave the campsite to go but a lighter our first night. Other than that it was the best way to get around Iceland. Thank you!

Pick-up from and to airport worked very well, car was new 2017 model and brought us secure over all F-streets. Only two hints from my side: I would feel better to have a real spare tire on board instead of an tire repair set! Sharp stones may destroy the tire in such a way no reparable by a repair set! The car was bought in CZ therefore the manual was only in czech language, not a problem for me because most of the things in the car are self explanatory but might be a problem for others!

Was a great experience. Picking up and dropping off the car was easy. The team made sure we had everything we needed before we left. Would definitely recommend

Je suis très satisfaite de mon expérience avec icerental, la voiture était très bien nous n'avons eu aucun problème

The car was excellent and so the service. I appeared at 9.00 in the morning, no other people, so the whole procedure was very quick and straightforward. Thank you very much for the wonderful service. I definitely will recommend your company to our colleagues. I personally will use your company in the future again! Thank you. Pavel, Bulgaria

It was a very good experience! The car and the root tent are perpect in functionality and really clean! We will advise you to our friends!!

Hands down the best way to see Iceland is with your own car. Northbound was super helpful and the prices we're the best around. When we got our car they were kind enough to give us a free upgrade in vehicle. We drove half way around country and had no issues. I would use northbound again wherever they're located.

We arrived at the Reykjavik airport on a Tuesday and there was a representative there waiting for us. The rental process went smoothly and we were able to rent 2 Dacia Dusters for our 7 days traveling the ring road. The experience was awesome and I highly recommend both Icerental 4x4 and the 4wd capability to anyone travelling Iceland wishing to camp and/or travel the F-roads.

We had a super experience and are very pleased with everything.

The sleeping bags could be a bit warmer but that's the only thing that could have been better. We loved the car and the tent-on-the-roof-solution!

I had a very good rental experience with Icerental and Northbound. When I arrived all the staff were extremely friendly and the car was in excellent condition. I had absolutely no issues during the week and the return process was super easy as well. Qudos!

Awesome!

Runar: Our flight was late by 2 hours, but we called Iceland4x4 after landing and they sent a gentleman over who was an excellent representative of their company. Drove us over to their facility and we were quickly on our way in our 2017 I30 Estate. The car was clean and the gas tank topped off. We called the company the night before as we had an early flight and wanted to let them know. Upon arrival at their facility, the attendant was a bit overwhelmed by all the returns and told us to take the car and leave it at the airport. We would definitely recommend Iceland4x4.

The vehicle was great. The guys were great. The only issue is we waited two hours at the airport but it all worked out.

Wonderful experience. We got a good car for a good price and we were nicely treated by the personnel of Icerental. We will repeat.

The car with the rooftent from Icerental 4x4 was excellent. We liked the short trip to Iceland very much.

professional young people, friendly, helpful

Nice car, responsive speeding, smooth automatic transmission, enough space for 4 people with plenty of luggage.

Nice people working at icerental, would rent a car there again.

Everything went perfect. Nice car, nice service.

An excellent experience.
Great professionalism. Our flight arrived in Iceland 3 hours late, and there they were, waiting for us.
The vehicle was in perfect condition and gave us all the directions we needed.
This year I travel again and I'm looking for a vehicle with them.

Our Suzuki Grand Vitara and Roof Tent were incredible! The vehicle came with everything we could possibly need and the tent was extremely easy to set up and take down.

I had a really great experience with Icerental 4x4. They were very accommodating and easy to work with. I had 24 hour help if I needed it.

I found them to be very friendly, trustworthy, and had my interest in mind. I would absolutely go with them again for my next trip.

simple and uncomplicated

Everything perfect, completely unproblematic and relaxed car rental.

We had a wonderful rental experience with Icerental 4X4 - they upgraded our car and we loved the Hyundai! Instructions were clear and we felt very supported should we need help out on the road.

Very positive. After arrival in Keflavik airport we called the rental company and they came for us to the airport (and viceversa after the rental end). We were driven to their offices near airport, the car was ready and after the paperwork I checked the car and drove to explore Iceland. I have to mention the GPS included in the price and we got an upgrade from Jimny to Vitara for the same price. The car was in good shape.

We had a great experience with Northbound on our week-long trip to Iceland this January. Our Suzuki was roomy and comfortable on our drives each day as we tried to see as many places as possible. I can't wait to come back to Iceland, and when I do, I'll rent my car again through Northbound. Thanks guys!

We were picked up upon arrival in airport and in no time we got a good car. Guys were really friendly and answered all our questions. During the journey there was a small problem with car lock - it didn't work well in rainy weather, still we managed. Also the drop-off was smooth and fast. You provided us with great & safe car and excellent service. Thank you for your business!

Would just like to say what a great experience we had in Iceland driving around with the Nissan Patrol from Icerental 4x4. We drove the F839 to hike around at Hvalvatnsfjordour, exciting trip but on returning the Nissan Icerental noticed we had done some minor damage to the underside of the vehicle. They were relaxed about this and didn’t charge for any repairs as it was an older vehicle. Great company to hire from with friendly and informative staff, we would definitely use them again. So perhaps a tip for other tourists intending to travel on F roads - go for an older vehicle that’s already seen some action.
Thanks guys,
Ian Wren, UK

Our experience was great! Easy pick up from a convenient location, and everything we needed was included! Customer service was great, and Runar was extremely helpful and friendly. We will definitely return for future bookings. Thanks!!

Great experience, Good car, good tent - all new and clean and working perfectly.

Good

It was a realy good lessor. I had no problems and i would evertime rent again.

The vehicle was excellent for us and well priced.

The expierience to choose northbound was very good. The car was in a good condition. The service was perfect. Somebody pick us up at the airport and drive in 10 minutes to the office for the rest of formality. All defects on the car has been marked in the documents. A perfect choice for a Icelandtrip with gravel roads.

In general, it was great! The car was the one we had selected, and it everything was in perfect / new condition.

Everything was perfect, good Support and Car. We had an very good time in Iceland.

we booked online and someone collected us from the airport.
The employees were courteous and helpful. Registration and taking the car out was very quick and efficient. We had any problems at all during all the journey (3 weeks - 5000 km). my overall experience is very good. Thanks!!!

My experience with Icerental 4X4 was excellent from start to finish. We were picked up from the airport promptly and taken to the rental location to pick up our vehicle which took the worry out of our travels. The person who picked us up and got us started was great, friendly and ready to offer any tips and knowledge he had to answer our questions. When we arrived, we were offered a newer model, which was a great plus. We had a great experience driving through the Island. When it was time to return the vehicle, the drop off process was smooth and quick. Would absolutely recommend and use in the future.

Great experience. We got the exact car we had asked for - giving us enough room for 4 with luggage. Pick up was easy - the shuttle driver called us and we told him we were delayed in baggage claim. He waited for us. Drop off was pretty easy. They did a very thorough inspection of the car upon return so make sure all dings and paint chips, etc. are noted before you leave the property. We had no problem. Friendly staff and saved quite a bit instead of going with the big name companies at the terminal.

Excellent and very professional service: friendly approach, time for picking up rented car and return at airport according to time scheduled on reservation, good advices and price for car quality. I recommend IceRental and rent a GrandCherokee 4x4 for discovering Island.

Great service, smooth pick up from the airport and was able to drop off in parking lot at airport for our early flight out. Would rent again if I go back to Iceland.

Everything went well. The car, a 2016 Suzuki Vitara, was very comfortable and handled himself very well. Company person was very nice. Great service. No complaints.

everything OK

My overall experience with Icerental 4X4 was good, and I was happy with the Suzuki Vitara.

It was a great overall experience. Very friendly and had great advice for what we could do during our stay

My experince with the cars was great, the service with the Company was good service as expected.

Everything was perfect. From the pick up to the drop off at the airport. I would certainly recommand Icerental 4x4 to any of my friends or family who would like to explore Iceland!

Thank you for make our trip sch a nice ride!

Thank you for all the arrangements, the car was perfect for travelling on both the tarmac and gravel tracks. We were met from our flight and transferred to office & car very smoothly. Everything was clearly explained and off we went. We chose to collect the car at the airport and drop it off in central Reykjavik, which suited perfectly and the whole operation was painless - just as it should be! Best wishes.

We chose Icerental 4x4 because we read good reviews and the price was considerably less than the rental companies at the airport. Overall great experience during our four days in Iceland. Representative picked us up at the airport on time and took us to the office, where the vehicle was ready to go. We opted for additional insurance that covered everything except the undercarriage, and the doors being blown off by wind. We never used the included GPS, because we had all the maps loaded to our phone in advance. Car worked great during the entire trip and they were quick getting us back to the airport when we returned. Would definitely recommend to others looking to rent during their stay!

They were great. There was a problem with our initial cars brakes so they gave us an upgrade, no questions asked!

perfect, our car was quite old but I think it was totally ok for the price we payed! Our experience with the car and the car rental was 100/. positive!

The service was really good! They picked us up at the airport and explained us the car and everything and when we returned the car they drove us to our hotel. Super friendly staff!

The pickup and drop off were easy, and the vehicle was fantastic in snow and very comfortable. Couldn't have asked for a better experience!

We had an great experience with Icerental 4x4. Any questions I had were answered promptly by both phone and email. The car was ready and as advertised. Additionally, I've heard horror stories about car rental in Iceland. We had no issue and no hassle returning the car. I felt like I totally understood the rental process and what insurances were available to me. As an added bonus, the agent on duty when we returned the car made sure we had a speedy return back to the terminal. I highly recommend this company. If you are nervous about the company not being entirely on site at the airport, don't be. They are very prompt and easy to contact should you have an issue.

Icerental 4x4 was a great choice. Competitive prices relative to other alternatives and new car models. We rented the Toyota Rav4 and it was brand new. Great choice when doing the full circle as several parts of East and North Iceland are still covered in snow and ice in April.
The only downside was the fuel consumption of the car, a bit excessive, but we felt safe all the time and in all road conditions. Free sat nav included in the price and unlimited km.

We were due to be picked up from the airport at 10 am by a Icerental agent, 10 came and went and no one from Icerental showed up, 11 am came and went still no show. Finally an agent from Icerental turned up at the airport, when I spoke to him I found out that he was not here to pick us up but a different family and he did not have room in his van for both parties and would have to come back for us. At 11-30 am a different icerental agent turned up to take use to pickup our car. An hour and a half after our due pickup time. The Suzuki was not the best looking car I have rented and had a number of battle scars from the Iceland roads already. However we accepted the car as it was, The staff at Icerental were very friendly and we set of on our Iceland adventure. After the first day we had only been travelling along Route 1 and a small sections of the plastic trim from the bottom of the wing had fallen of the car. We also discovered that the hand brake was not very good and the car had to be parked in gear to stop it rolling away. This is not the end of the sorry tail, on the Friday we drove to the Snaefellsjokull Nation park to see the Lava cave. On our return the clutch on the car totally failed just outside Arnarstapi and we were stranded for 3 hours on the side of the road until Icerental could bring us a replacement car. I appreciate the 3 hours is the time it takes to drive from Reykjayvik to our location, The guy who brought the new car a Hyundai 4x4 Automatic was again a very friendly chap and we were once more on our way. The Hyundai was a much nicer car than the Suzuki we drove back to our apartment in Reykjayvik no problems. Parked the car outside our apartment when I opened the drivers door to get out of the Hyundai a large section of trim fell of the door, we all just looked in disbelief and the end of a perfect day. In conclusion I found the staff at Icerental to be very friendly, but I feel that the quality of their cars let them down badly, I don't think I will be using them again.

We had the BEST experience with Northbound. For starters, the staff at the car pickup were friendly, helpful, and honest. They were there to pick us up at the airport when we arrived and drive us to the car rental facility (quick drive) which was so appreciated after our long flight. It is such a pain when you have to call the company and wait for them to arrive, so it was great that they were already there when we landed. The check-in process was easy too. Additionally, the car came with a GPS, which was included in the already low price so that was awesome as well. We rented an SUV and had no problems with it at all, even in cases of high wind and a little snow/sleet. The car handled smoothly and we felt safe for the entire week. I would choose Northbound over any other car rental company one million times over, and I will definitely be recommending it to all of my friends and family that plan to visit Iceland in the future.

good

Everything was just great : good car, good people, great service and an astonihing country discovered.

Icerental was the cheapest option I found for an SUV for Iceland and they were so easy to deal with. They were communicative when I had questions about the rental and the vehicle itself, responding within 24 hours and sometimes even within the hour.

We had a great experience - from when they picked us up from the airport, to our vehicle pick up process all the way to returning the vehicle.

We had absolutely no issues and I would go with Icerental 4x4 again if I were to go back to Iceland.

We had a new Toyota RAV4 and it was absolutely brilliant, really nice to drive and very economical. There were 4 of us travelling and we each had a large suitcase and a rucksack, this vehicle easily fitted all of our luggage in and had room to spare. We did half of the island from south west to south east, drove on non tarmac roads and also drove up a mountain track - the RAV4 handled really well and we all felt safe. The chap at Icerental was very helpful and even pointed out some slight damage to the wheel trim before we set off and advised us to take photos all around the car. I would definitely use Icerental again, they met us at the airport and dropped us back there too, all super convenient.

The car was great for the conditions. We had a stressful 10 minutes when we couldn't start the car after stopping at a remote site. However eventually we wiggled the steering wheel and all was well!!! The airport pickup guy was very personable, the office guy helpful. We were initially worried that we were not going to be picked up at the airport; we waited for 30-40 minutes. It seemed longer until one of the other firms' pickup guys told us he had seen your guy earlier and that probably he would be returning for us after he had delivered a full load. It would have been better if these pickup arrangements could have been clarified for us beforehand. Also the office had run out of maps. Even though we had a GPS, we needed to know the rough outline of where we were travelling. It was good to be able to drop the car off at the airport parking lot since we had an early flight. We did misjudge how long that trip is between Reykjavik centre and the airport !!!! Close call!! Maybe customers would appreciate being told that somewhere in your information kit.

This was the first time I have ever rented a vehicle, and the whole process was great.

From the whole rental process online to the pickup to the return, everything went smoothly and better than I could have ever imagined.

I basically looked for a 4x4 fit for four adults. And found this Suzuki Vitara. I also saw that this was the cheapest site I could find for it.

When I landed at the airport, there was a person waiting at the arrivals with a sign that said "Icerental 4x4". He drove us and another party to their car rental station at 4 AM.

It took only about 30 minutes for us to get the vehicle because there was one other party there before us picking up a car.

We signed some papers and got the keys and got the car. The car had some minor damages. Dents/scratches/missing fog light/small crack in window. However, everything else was great. We didn't have any issues except for the radar sensors (the thing where the car beeps to tell you how close you are to the front or rear). At some point .... it actually malfunctioned on a single pass bridge and automatically braked. I am not sure how safe it is in that sense ....

The car came free with a gps and a rear view camera. It did very well driving through the snow and gravel roads.

The trunk was fairly large. It fit 4 suitcases and 4 backpacks.

My only issue with the car was the faulty radar sensors and the color wasn't that appealing. In addition, the windows did not seem to be sealed tightly. There seemed to be wind coming in through the back windows although they were shut.

The return process was very smooth. We drove the vehicle back to the place we picked it up, and the car was quickly inspected. Since our suitcases and stuff were already in the car, they simply drove us to the airport in the car so we didn't have to move everything to the shuttle.

It was an awesome trip! I do not regret choosing the Suzuki Vitara. It was great for the price we paid (~$700 USD for 10 days for 4 people)

We were met on time for our flight and we were taken straight to the office. No hard selling for 'extras' and we were handed the keys without any fuss. We were offered any help we wanted with the car and then allowed on our way.
No issues at all with the vehicle and happy that we would have been given help if needed if anything had gone wrong.
Unusually offered a Sat Nav without extra cost which was a bonus.
We used Enterprise last time and would recommend using this company instead. Happy customers, thanks!

Really pleased with the car and the service from the team! Will use again of we come back to Iceland!

Northbound was easily the most economical option available for 4X4 vehicles. We picked up our Suzuki Gran Vitara in Reykjavik (Ice Rental 4X4) at 8am and were pleasantly surprised when we were upgraded to a 2016 model. It was a two member team in the Reykjavik office that we interacted with and they explained everything to us clearly. They told us about possible problems we may face on the road and how to seal with them. This was my first time driving in snow, so I had many questions which they patiently answered. The car itself was wonderful - We had no issues at all and loved every minute of the drive across the Golden circle and South Iceland. We were instructed to leave the car at the Reykjavik airport when we left. The entire process was made extremely simple by Northbound and Ice Rental 4X4. I would definitely recommend Northbound and Ice Rental. We fell in love with Iceland and we had a wonderful car to drive around this beautiful country.

Nice pick-up, pleasant handling - although my error book, super explanation for danger ... gladly again, dear greetings deaf tourist from austria

The car was in excellent condition (except that the child lock on one door was jammed, so it could only be opened from the outside), and performed perfectly. Dealing with pickup and drop-off was very easy - but when you pick it up, record the location of the agency; the GPS doesn't know the street it's on, so finding your way back without a landmark is a little difficult (we had to resort to Google Maps on a phone).

great experience
the pick up service at and to the airport was perfect

Everything was great. We had no problems and the car was exactly as described when I had booked it. They were also able to pick us up at the airport even though we arrived on a very early flight. Overall, good service and no issues.

Great service. Met us at the airport on time , Drove us to their office (about 5 min) and we had the car right away. On the way back we were running late for our flight and they made sure to get us there right away without waiting for the next ride( about 15-20 min). We would highly recommend them due to their prices and good service.

hi .
The service received fron Icerental 4x4 was punctual and perfect.
The car was comfortable, reliable and easy driving.
The people at recepion ad at the desk was very helpfull and efficient
thank a lot

Nice service! Didn't have any problems. The pick-up and drop-off of the car were smooth. Subaru Forester 2007 was in a good shape. Highly recommend "Icerental 4x4".

This car was fantastic as we needed a 4x4 for the snow in Iceland.
The staff were great, so helpful and the service was fantastic.
I would definitely recommend Northbound again and what's even better is they were cheaper than their competetors.

Lovely bunch of people. Thanks Northbound!

Very good experience.
People at Icerental 4x4 are very professionals. They gave us some important hints that save us time and money. No problem with the car, on every surface.

Everything was fine ! Next time you can count on me again! I recommend as a reliable and cheap! Thank you

Excellent

Our car rental experience with Iceland 4x4 was overall outstanding. All aspects regarding our rental went off without a hitch-we were picked up on time , the car was exactly as booked and performed great (glad we had 4 wheel drive and studded tires for the snow and ice we encountered). Drop off went well- a little hectic as a number of customers were returning at the same time but the personnel adapted to the situation and got all of us to the airport on time-they were friendly and courteous throughout our contacts.I will rent with them again when we return to this beautiful country to explore the other half of the island we missed on this trip.

Only down side was the rental pick up and drop off facility was a little rough and spartan in condition but if this keeps the rental price down I'll live with it.

Happy I chose booking through Northbound-great website for price comparison, enjoyed the informative and entertaining blog and Iceland 101 Handbook.Northbound had good reviews, good pricing, and seemed trustworthy but ultimately I'm glad I chose Northbound because their support and response time to any question I had was outstanding.

In november we rent your 4x4 to travel to the south of Iceland. We planed to travel by our own and enjoy the beautiful country. We also traveled "off-road" - for German condition :) - the hole trip we felt comfortable and save in your car!

Thanks for everything!
We also want to visit Iceland in the summer - and we know where we get the rental car!

Straightforward & no fuss rental, quick to respond to a change in vehicle following my initial booking. Helpful advice regarding the various insurance options & efficient turnaround in getting us to & from the airport on arrival & departure.

We like the crew working at Icerental 4x4 and the service they provided, we didn't have any issues with Toyota RAV4, great SUV and good milage for the ring road trip and a few gravel roads we needed to take to some major attraction sites. Enough space for 3 of us.

Everyone on staff was very congenial and professional - took care of us even though our plane had a flat and came in late. The vehicle was perfect. Small SUV crossover brand new with great STUDDED winter tires. We were there in February so still winter and did have some icy patches but didn't have any problems.

We received the car we were promised (Toyota RAV4) during the booking. The car was clean, low mileage, no issues. Quite comfortable for 5 adults. Enough space at the back, no transmission bump in the middle, rear seats recline. Picked up and dropped at the airport as promised. Would recommend to others.

Overall, we had a great experience using Northbound for our vehicle rental during our visit to Iceland. The price was comparably the best we could find while still providing all of the protections and amenities we needed. The rental process with Icerental 4x4 was smooth. They picked us up at the airport and delivered us to their facility in Keflavik, walked us through the checkout process and gave us some excellent driving tips. When we returned the vehicle, the process was just as smooth and we were delivered to the airport without any hassle.

Icerental 4x4 has a great customer service and we got an all time reliable car!
No problems at all and everything for a great price.

Very good service, we happened to be collecting the car on Sunday 26th Feb when 50 cm of snow had fallen overnight.
Icerental called and collected us from the hotel, they had dug the Vitara out of the show and warmed it up.
We ventured off and had no issues despite the extreme conditions.
All round excellent service and the vehicle was very good even on the icy/snowy roads.

Our experience with Icerental 4x4 and Northbound was superb! Before I even got to Iceland I had to make some changes to the reservation and they were on it immediately, very respnsive to my needs! Once I arrived in Reykjavik, the staff were very helpful, there to pick me up at the airport and take me to the office, right away. They were friendly and knowledgable with any questions, and the car was excellent. We drove the Ring Road in winter and though people don't recommend it, it was smooth sailing in the Vitara. Thanks guys!

Great service and car. Will rent again in the future if we are going to Iceland.

I had a great experience with Northbound and Icerental. The gentleman was not at the airport exit because he had to drive another customer, but when I called he assured me he would be right back (it took him only about 10 minutes to arrive). Very prompt service. The rental spot is just 5-6 minutes down the road. It was very easy to get everything signed and situated. We had rented a Dodge durango, but they did not have one so they upgraded us to a bigger Nissan Patrol with a top basket for our extra bag free of charge. It was a great experience overall and the price was fantastic. Would highly recommend and will definitely rebook with them in the future.

Icerental 4X4 met us at the airport as promised and following a very short transfer we were soon in our Grand Cherokee. Whilst not new the vehicle had good tyres and ran well.
We were glad to have such a vehicle on the Sunday following the highest snowfall in Iceland since 1931. I would definitely recommend to anyone looking for a good value vehicle.
In fact my daughter is visiting in June and will book with Icerental 4x4

Everything went well from our arrival to our departure. Friendly staff, good condition vehicle, and nice price. The perfect rental choice! I hope we can return to Iceland soon. Thanks a lot, cheers!

We had a great experience with IceRental 4x4. Airport pick up was easy, the staff was friendly and 4x4 car took us all of the southern coast easily. We loved it! Their instructions and guidance were very helpful. And when the unfortunate event happened that we got stuck in black since, they quickly dispatched someone to tow us out!

It was great! It was very easy to find them at the airport. We got shuttled to their facility to pick up the car. The paperwork was fast and easy. When we returned the car, they shuttled us back to the airport. Didn't have to wait long. The car was okay. Can be better, but we did pay for that.

everything was fine, the customer support was polite and very responsive.

Very good!

My experience with Northbound was excellent - we ended up with an upgrade to a larger SUV which ended up being a godsend because we had a lot more stuff to haul around the island than we thought.

I have been to Iceland more than a dozen times and my rental from Icerental 4x4 was the easiest, smoothest, best car rental I have had. The car was without problem, the staff was friendly and helpful, and the whole process was ideal. I will definitely use them again and again.

The car was great and the price, too. We had a really good time and I can totally recommend the northbound Company. Everyone was friendly and we had no comlications.

Everything with our car rental was great.

It was a great experience. The car was in really good shape despite the age and definitively suited our needs. We did not have any problem with it and the attention from Northbound personnel was great.

Excellent. Very easy to book.

Efficient airport pickup and return, kind and friendly staff. Good price and great experience

We had an outstanding experience using Northbound Icerental 4x4 during our trip to Iceland. Runar was incredibly helpful and provided us with a great to-do list upon visiting the country. The vehicle was great in the winter weather, and the pick-up process was seamless. I would strongly recommend this company to anyone visiting Iceland on vacation.

Excellent! Everything about the whole experience was positive and I would not hesitate to use Northbound again. They were truly a pleasure to do business with!

The guys at Icerental 4x4 were friendly and helpful as were the support team at NorthBound. Best price and very happy with the booking and holiday!

Excellent, from 1st pick-up to drop off. Very professional yet easy going people to work with

The Suzuki Vitara 4x4 was great on gas, clean and was fun to drive. the studded tires made driving around Iceland very nice.

Great service and very friendly and helpful staff. Highly recommended.

The two guys that helped us at Icerental were prompt in meeting us (even at 5am at the airport), super friendly, and all around great to work with. Our car was very nice considering it was 9 years old. Window had some trouble rolling down, but otherwise no issues. Highly recommended!

Great service! So grateful they advise me to take the premium insurance package due to accident prone in winter. When I had a car accident, they took care of everything smoothly.

We hired a Suzuki Vitara for 5 days when visiting in early December. We found the car to be is great condition, in fact we were presented with a model better than we expected. And the service provided by Northbound couldn't have been better. All round easy and enjoyable experience.

Our Jimny from Icerental 4x4 was great. We recommend that rental car company!

They were very good, the only problem was of my own doing - the door blew open in strong wind, something I should have known from experience could happen. The door was damaged, and this type of damage is not covered by insurance (something I was aware of beforehand), and it was quite expensive to fix but not as bad as I feared and the owner and staff were very sympathetic. But we warned! This type of damage is extremely common - an old trick that I'd forgotten, but is very simple to follow: In strong winds, always try to park facing the wind direction!

We came in Iceland in December and we had rent a little 4X4 Jimny, perfect for two person! A person came in the airport for welcome us and after we let the car in the airport for the departure. If we will come back for the summer we will rent the same 4x4 at Northbound!
Thank you for everything!
Mélanie & Guilhem (French people)

Our experience with Northbound was excellent. The website is easy to use, and we were able to rent a 4x4 much cheaper than other global rental companies. The Suzuki provided was a very fun ride. Perfect for traveling Iceland during the winter weather! The staff were so friendly, and the customer service was superb. They offered to pick us up from our hotel, and provided great advice regarding travel spots and travel conditions. They were very easy-going with the car return, and did not charge us additional fees, though we returned the car a few hours late. I would definitely use Northbound again!

Excellent! From the airport pickup to the dropoff, we couldn't be more pleased. The Honda CR-V with studded snow tires was absolutely the best.

Great and easy!!

Fantastic, no issues.

Our experience with Northbound was great! Although we had some difficulties finding the agent when we first arrived at the airport as there were so many agents from different rental companies there, it wasn't a huge issue. The staff were really friendly and helpful, and provided us with useful information for our trip as well. The car was a bit old but was surprisingly really smooth. It served us really well throughout the trip. Would definitely recommend it to others.

We had great time in Iceland. Wheatger wasn't really nice but we did a good choice by using your 4x4 car. It was snowing all day our first day in Iceland but that wasn't problem for our trip. You have a very good service and we will come again on Iceland and chose your car.

Great service! Very polite and helpful. They came to pick us up at the airport and when we returned the car they brought us back to the airport. No complains.

I was very satisfied with my Car Rental experience with Icerental 4 x 4. The booking process was very simple, they collected me from the Airport as arranged and the car was ready when I arrived at the offices a few minutes drive from Keflavik. I rented a Suzuki Vitara which was in good condition and I never had any problems with it during the 4 days of driving. I would have liked a USB port, but I guess other vehicles do have them and I should have made sure before booking.
I intend to return to Iceland in the summer of '17 and will have no hesitation in booking again from Icerental 4x4. The service was excellent from the staff who were very helpful and in my experience, I would definitely recommend them to other travellers. Thank you and I look forward to seeing you in the summer. Dean

Excellent. Great service from start to finish !

Excellent experience, great customer service! We had a nice time driving around Iceland and had no issues with the car. The rental office in Reykjavik was easy to find.

Great, easy rental experience. Booked very last minute but arrived at airport to meet nice staff member who took us to the offices 5 minutes away. Straightforward, no nonsense contract setup and off we went after quick extreme weather brief. Would definitely recommend and use again.

Hello everyone,
We have spent our holidays in Iceland for nine days at the beginning of November 2016. We rented a Hyundai Tucson for eight of those days. The car was from 2008 and worked very well. We made a round-trip of about 2400 km. We could drive any road in Iceland without any problems.

Before the rental we could take pictures all around the car so that any scratch or whatever was documented. We got papers/ copies of the car conditions. When we brought the car back, they didn't even check the car. I think the reason for that is that the car was from 2008 and already had some scratches etc. We could call when we had trouble with the car. One day the car didn't want to start. There must me light switched on during the night. We called but solved the problem by ourselves. We contacted neighbours to help us. They did. Everywhere you go, you can contact the icelandic people. But we have been there in the off-season. If you go there when it is busy, it might be different.
Another advice: Do check the functions like windscreen wipers as well as scratches all around and on the roof of the car.

Overall the rental went as well as our whole iceland-trip. I highly recommend Icerental 4x4. They have the best prices and it works very well. Before our rental we read some comments and recommendations here. It helped. I hope that I can contribute to your decision.
Enjoy!

There was a bit of a miscommunication when we arrived but it was fixed promptly - we had changed the date of pick up a couple months prior to our travels, and apparently Icerental 4x4 hadn't been notified of this. However, after waiting a while for our car to be dropped off we called Northbound to check on the status and they quickly remedied the situation. Other than this small hiccup, we couldn't have been happier. Northbound's customer service was great - I had communicated with them via email a few times prior to traveling and they always got back to me within the hour. The people I spoke with were very pleasant. Overall, we were pleased with the Jimny (especially the price, which was MUCH cheaper than other rental companies!). I would definitely go through Northbound again.

These guys were great, very accommodating to my changing plans. The price i got for a 4x4 was the best I could find. And they guys were fun to talk to on the way to and from the airport

We had a very early morning arrival. Traveling tired is never fun and often stressful. The experience with both Northbound (super simple booking and great communication) and Icerental4x4 (on time and super efficient getting us on the road without delay) was awesome. Thanks to both of you for making renting a car for a long trip, just great !!

Quite positive. Good prices, good vehicle, helpful people (I showed up early and they were still able to work with me) .

Very good :)

Abbiamo affittato un Suzuki Gran Vitara per 8 giorni, prezzi molto buoni per gli standard islandesi. Si tratta di un rent a car locale, con un buon parco macchine. Quando sono arrivato mi hanno fatto scegliere il colore e mi hanno proposto un modello più recente allo stesso prezzo. Per quanto riguarda l'auto non era proprio nuovissima ma ha fatto molto bene il suo dovere. Lo staff è stato gentile e disponibile nel darmi tutte le istruzioni del caso, in un ottimo inglese. Al momento della consegna dell'auto vi lasciano anche un numero da chiamare 24h su 24h per i casi emergenza. Fortunatamente non ne abbiamo avuto bisogno.
In definitiva è stata un'esperienza molto positiva, consigliatissimo!

Staff was very friendly and helpful. Our jeep was the perfect vehicle for our Iceland adventure. Would rent again from this company on our next trip back.

My experience was amazing with these guys. I made a mistake when booking and had arranged to pick the car up in Reykjavik when really we needed picked up at the Keflavik airport. I called them and within 10 minutes they were at the airport and drove us to get our car free of charge. They also thought the vehicle we booked was too small for the group (which they were very right) and gave us a free upgrade to a larger vehicle. Would definitely rent again!

Our first trip to Iceland was great! After arriving at the airport our first stop was to pick up our rental. Icerental 4x4 picked us up at the airport and drove us a short distance to pickup our vehicle. The Hyundai Tucson as an older vehicle but it got us around and had good gas-milage. We did a lot of driving around Reykjavik and the Golden Circle. The GPS provided came in handy but I highly recommend everyone to download the app 'maps.me' as it will NOT use your data. Neither will the provided GPS but we found the app easier to use etc. All in all, Icerental 4x4 was great. The staff were friendly and were able to answer all of our questions.

It was absolutly perfect. The company gave us ecery information what we had to know about the car and the driving rules in Iceland.
Well the guy was a little bit late, picking us up, but we learned later, that life not really begins before 10 am, and that time was 8 am on a monday. So no problem.
The previous user of the Suzuki lost the front plate of the car, so we only had the back plate, we were a little bit afraid about that, but the guy at the rental calmed us down, as no police cared about it. Well the was the truth.
The car was OK, it is everything that you expect from a Suzuki.

Renting with Northbound was great. They and Icerental 4x4 were very responsive and helpful in the lead up to our trip and during. It was the best price we found. All went smoothly!

Icerental 4x4 was great! They didn't have the car we rented when we arrived -- instead they upgraded us to a larger, better car! It handled the few F roads we drove on fine, and felt very dependable (though the brakes were a bit squeaky).

The process of renting from Icerental was really seamless and hassle free. The friendly representative picked us up from the airport at 1 am and we were promptly handed the car with all the necessary documentation and instructions. The car was what was promised. No surprises there! On our return, it was again very smooth and hassle free and we were promptly dropped at the airport.
I would 100% recommend Icerental to anyone looking to rent a car in Iceland with maximum value for money. Also, I would recommend the highly professional Northbound for anyone looking for a one stop shop for their travel through Iceland.

Ice rental looks like to be a small and professional local car rental. I was picked up at the airport as agreed. They charged my card with the exactly amount my Northbound voucher showed. The car (manual Suzuki Vitara) was clean and new. Everything was so easy. Upon return, a quick look on the car, everything was ok and they took us to our B&B for our last night before flying out. Overall, that was a great experience renting from them. Would strongly recommend Icerental 4x4 to anyone going to Iceland.

Everything was fine :)

We had a fantastic time with our 4x4 rental. We really appreciated being able to get onto some less travelled roads because we had a 4x4. Iceland is stunningly beautiful and there are plenty of things you will want to see around the ring road, but there are a lot of special places on the 4x4 roads as well. We also enjoyed the fact that we could camp in our car and so we didn't need to pre-book our accommodation and thus had more flexibility to stay longer when something took our fancy, or to move on more quickly when we wanted to. We appreciated that we just had a car, not a Ute with a home strapped on the back because we could drive more rapidly with confidence. We saw plenty of the other style of 4x4 camper traveling at quite slow speeds. The trade off is less space inside the car, but we were very happy with our choice. We found Northbound very pleasant to deal with and they responded very quickly when we had a minor problem with the car and had everything fixed in next to no time, even though we were on the other side of the country at the time.

My wife and I rented the Jeep Cherokee Laredo 4x4 with automatic transmission from Icerental 4x4 and Northbound. Our experience and time in Iceland in the Jeep was amazing! The car came complete with a great GPS, which helped us explore the country, and the other equipment that came was great too. We had a table and chairs for hanging out at the campsite, and all of the cooking utensils we needed for great campsite meals. Sleeping in the Jeep was actually very comfortable and warm with the sheets, pillows, and sleeping bags that came included. All of the employees we worked with at Northbound and Icerental were great to work with. We WILL be back!

Renting a car at Icerental 4x4 was very satisfying! They were very attentive and we were taken to their office to pick the car and also led us to the airport after leaving it. All perfect!

perfect car for our trip (it was not a new car but was perfect for driving through icelandic roads!). Icerental 4x4 is a small provider but they are very friendly and helpful

I consider my experience with Icerental 4x4 totally positive. The staff was very competent and courteous. The car that I rented (Suzuki Grand Vitara) has had no problem and it turned out great for exploring the fabulous and extensive Icelandic soil. I hope to return soon in the beautiful Iceland and rent again a car with this company.

Got a very good car, Icerental 4x4 is a very good company, everything was ok

We drove 3000 km without any problems. Great, reliable car, really good, friendly and helpful staff.
I would definately recommend Northbound.

We started and ended in Keflavik and went the road Nr. 1 nearly completely around Iceland. It was good to know we have a lot of space in our car and we have enough reserve for all roads in iceland. Anytime my decision would be the same. With icerental4x4 everything worked good and fast. My heartfelt thanks to the friendly people in iceland, who made our holidays to an extraordinary experience!

My experience renting a car with Icerental4x4 through Northbound was absolutely perfect!! Northbound is a ver useful page where you can compare all the rental cars and prices!

I finally decided Icerental 4x4 for their price but my surprise was that not only the price was the best, also the service and car!!! They gave me a brand new Suzuki Vitara (only 2 months old, with 23,000km) whihc was just perfect: big, nice, comfortable, with incorporated GPS, bluetooth, 2 USB to charge the cellphones... The owners were also very friendly and helfulp! Upond arrival (our flight arrived very late at night) they were waiting for us to pick up the car, explained us everything abour roads and insurances, gave us some Icelandic tips and... gave us a free extra driver!!! :)

Im really very happy with our choice of using Northbound and Icerental 4x4!! I truly recommend everyone to follow my choice! ;)

We rented Suzuki Grand Vitara from northbound for 10 days. The idea was to travel complete circle around Iceland and to see as many places as we could.
The Suzuki grand vitara 4X4 that we got was almost new car(2016 model).
On the day we took the car from Runar, everything went smooth with payment. He gave us some tricks and tips.

Throughout the journey the car had no issues at all and it was very comfortable journey ( Thanks to 4X4).

Unfortunately on our way in the middle of somewhere we had flat tyre on our car. We called Runar at night , but he did picked up phone and asked him for the possible solutions. He did provide us some support to change the tyre on the field. Thanks Runar for that support and help.

Rest of the journey was super cool and we did saw some outstanding places and spots. As we went to Iceland in June, we were in car for more than 15 hours each day so having good stable car was very important.

Grand vitara served that purpose.

I highly recommend "Northbound" cars for their clear communication, clean paperwork and good support.
I would rent your car next time.

Thanks
Omkar
2016

Iceland 4x4 picked us up at our hotel and took us to their office for a quick paperwork and we were on our way. We drove on various paved and unpaved roads around Reikjavik to find places to go hiking. Good experience.

Great service as before. Will use again next time we are in Iceland!

Thanks!

The Suzuki was great, and the staff at Icerental4x4 are first class. Much better experience than I've had at many major rental companies - which I attribute to their more start-up, entrepreneurial hustle to do the right thing. They picked up my family at KEF, drove us to their small but convenient space nearby, processed some paperwork and we were on our way. Friendly, clean and knowledgeable - and very hard working guys as well, ensuring everyone got to and from quickly. The car was virtually brand new, and worked perfectly holding all 5 members of my family (yes, in a Suzuki). Drove it all around southern Iceland with no issues. GPS was easy to use and follow. Gas mileage was also good. Highly recommend these guys.

Friendly and convenient, Northbound made it easy for us to rent a car in Iceland. It's not only easy but a good deal cheaper than using familiar US brands (e.g., Hertz or Alamo). Plus, it was fun to drive a stick shift after all these years. --Russ, Madison, Wisconsin

We had a wonderfull trip to Iceland thanks to Icerental 4x4.

With the 4x4 we experienced a wonderfull valley which wouldn't have been possible to visit with a normal car.

The service from the company was in top, and they where easy to contact with our questions.

Further more we brought our 3 kids, and to make sure of the security we rented car seats for kids also at Icerental 4x4.

We would definitely use the services at Icerental for later trips to Iceland.

The little Jimny was the perfect companion for what we wanted to do. Small 4x4, reliable and easy to drive. The booking process was great. Picking up and returning the car was made super easy.

Our trip around ring road was perfect! Thanks for the nice car, we could also make small detours and the bumpy roads were no problem! F-roads I would not recommend though with a small car like the Vitara. Northbounds service was 5/5 and we were very happy with everything, would recommend!

Thank you. Everything was perfect. Your equip was very helpfull...we enjoyed our stay in Iceland

We enjoyed driving the Suzuki Vitara, we were satisfied.
we just waited 30 minutes in our hotel before someone pick us up to the Icerental but anyway we spent good holiday . Iceland is a beautiful country. Such lovely places to visit!

We had a great time in Iceland and the car was excellent! We would definitely recommend Icerental 4x4 to anyone wanting a nice 4x4 for the whole ring road. The only thing to be improved would be communication about pick up and drop off but overall a great experience.

The car was okay. It was all okay and we had no problems with the car.
We took the car in Reykyavik and it was very easy. The give back was very difficult, because the office was at the other side of the airport. That was the only negativ fact.

We were a little affraid a the arrival because we waited like 30 minutes but then everything went well, the Suzuki grand vitara was great and well equipped. The roof tent was great but its a bit cold at night. The only problem in the kitchen box was the handle of the pans which was not strong enough. Besides this everything was ok

We were met at the airport by our transport in a short amount of time and drove directly to the car rental office. Everything was explained to us quite clearly. We rented a Hyundai Tucson 4x4, and although it was a 2008 model it was in fine shape. While we were in Iceland we had trouble locking the car with the key fob, and with one quick phone call they remedied the situation with a new battery for the fob. They also gave us credit toward our bill for the inconvenience.
I believe Northbound has a genuine concern for customers' satisfaction and gaining a strong reputation as a reliable rental car service for the future of the their company. I would rent again from Northbound.

Sincerely,
John Griffith

I had a good experience with Icerental 4x4. The company did a good job providing everything that we bought. Minor issues got in the way (just an old model Jeep Grand Cherokee that had some minor issues) but would definitely recommend them to anyone looking for a ride around Iceland.

We had a good experience with Icerental 4x4. We reserved a Suzuki Jimny for 14 days. When we arrived at the car rental, we had the nice surprise to be upgrated to a Suzuki Grand Vitara. The car was very comfortable and clean. We didn't have any problem with the car during our holidays and everything went well.

Excellent service, thanks for everything. The car was in excellent condition, easy to drive, the roof top is really a very nice way to travel in Iceland. We recommand strongly Northbound.
Regards
Laurence

I chose Icerental 4x4 and Northbound because their web site was clear and easy to use and the prices were the best I could find. I did look for any negative reviews and couldn't really find any.

I have to say that I was not disappointed. The vehicle was as described, the service was great and the whole experience was seamless allowing us to focus on our adventuring and not the trip logistics. My only comment is that the web site did say that the vehicle would come with wifi (which I found someone suspicious) but it was not listed on the confirmation. When getting to the rental agency they did confirm that they used to provide wifi, but it was unreliable so they stopped doing it. I was fine as I didn't really expect it, and, frankly, being unplugged was a wonderful part of our experience.

All being said and dine, I would absolutely recommend them and would go back again.

The staff was attentive and everything worked out smoothly. One thing that could be improved would be your reception at the airport. Since you do not have a booth placed there, you should have someone standing by and waiting for your arrivals beforehand. When I arrived I had to send emails and make expensive international calls until I could reach someone to warn them that I needed to be picked up. A better pick up system would overcome that hassle.

Northbound was great, easy airport pickup, car was as stated, everything went smooth as expected. Return was easy and they shuttle you back to airport. Would defiantly use th again on our next trip. Thanks for the great service

Great experience, staff was amazing and super helpful. Really enjoyed our time in Iceland. Car drove great and was perfect for our needs. Only side effect was bad windshield wipers.

Almost everything was perfect. Easy pick up and return outside working hours. Polite managers. Very competitive prices. The only problem was with sleeping bags - these were not intended for sleeping in tent when outside temperature is around +5 C. When I red instructions on them, comfort zone of sleeping bags was around +15 C. There were some minor issues that I can even don't mention - starting from the second day drivers door was not able to close properly. Only upon car return we found out that door's lock has been unscrewed and could be fixed easily. Other minor issue is that provided gas stove should be full. We had two gas stoves, but one was almost empty, and another was not far from "almost empty". Another thing is that in the reservation there is mentioned that car can be used on F roads. Meanwhile in the car and at the front desk there were written that crossing rivers is not allowed. I haven't driven many F roads, but I assume that the mostly of them contain crossing minor rivers. Therefore it is rally confusing as river crossing contradicts to permission of driving by F roads.

We had a great experience renting a Dacia Duster + Roof tent. The car enabled us to feel comfortable and safe, especially on F roads. The car’s headlights broke down and in next to no time the support services gave us the number of the closest garage. We did not even have to advance funds and it took less than 30 minutes to fix the headlights. The only negative point were the sleeping bags provided which were not warm enough as we had bad weather during our stay.

Great experience with the car, it was confortable and easy to drive. The sleeping bags were warm enough and pillows were really a plus ! The only bad point we could give is on the high fuel consumption and the related range indicator that wasn't really trustworthy.

Overall we were very happy with the rental, the price was very reasonable for Icelandic standards (although expensive compared to elsewhere) and the car was great.
The guy at the airport location was extremely grumpy though :)

We got a manual Dacia Duster instead of automatic Grand Vitara because of timing mistake at the booking from one of the intermediate travel companies but we have been proposed a discount by Icerental for that even if the Duster was pretty similar. Vehicule and tent were clean and in good condition. The roof tent was very practical. The only weak point was the GPS: a Garmin system without screen support (broken) that was difficult to use as it didn't know most of adresses or points of interest we were looking for (we used paper-map instead).
Overall, I would recommend Northbound and Icerental4x4.

We were pleased with Icerental 4x4. The car was exactly as promised and was very nice - a late model Toyota Rav 4. Two minor items of note though 1. They were not there when we arrived at the airport and subsequently showed up 15-20 minutes late. This caused some worry since we were having trouble getting a phone call to get through to them and didn't know if/when they would arrive. 2. I thought I had signed up for a second driver but it was not on the reservation. Could have been my mistake though. They ended up adding the second driver for no charge, so that was nice of them and worked out well in the end. We were happy that we took out the rock coverage for $9 per day since we did end up getting a chipped windshield. Overall we had a wonderful trip to Iceland and would like to return as soon as we can.

Very good experience thanks to IceRental, for a very pleasant price!!

Everything was fine. But what could be better was the start. I did not know that we had a car by Ice Rental, we thought Northbound is the company. Our friends who had also booked via Northbound had suddenly another rental company. It was also unexpected to drive with a car to another place. If we were informed earlier that this will happen it would have been better. But the rest was fine. The car suited well and we loved your country. Just amazing.

Hyundai Tucson from Icerental 4x4 was decent car considering its mileage and age.

Car was clean and in good condition. Had no issue with car at all. The pick up process was also very smooth. One small suggestion/ request is to have drop off timing available 24/7 at least at the airport as most international flights have odd timings for landing and take off.

Our camping trip to the northwestern fjords in Iceland was made possible by the rental of a Grand Cherokee from Ice Rental. Their staff was helpful, the pickup service at the airport was convenient, and their equipment rental of camping equipment was affordable.

Hi,
My experience in general is correct.
But when we arrived the car we had to have was not there, and we waited for a while until we had another Tucson. The car is badly damaged but no problem, since we did a lot of secondary roads. The direction of the vehicle was wrong, when the steering wheel was placed straight, the car went to the left, that was a problem.
But the global one is good, Iceland is marvelous, land of contrasts, ice and fire, silence and tranquility, perfect, for us we made a dream we had for years, and surely we will return. First we have to save much money !!!
See you soon. Best Regards
Calafell family
Catalonia

The car pick up and return went smoothly. During our trip the tire pressure signal kept going off. A small sharp rock had lodged itself into one of the tires. When we checked the tire pressure, it was almost double what it should have been in the two rear tires. Otherwise, the car was reliable and we would rent from here again.

The Suzuki was a good vehicle for Iceland, a comfortable ride but still robust enough to handle unpaved roads.

One area for improvement - when we arrived at the airport the driver was not there to meet us as expected. We had to call the office to remind them.

The Suzuki Vitara was excellent for our trip. I would recommend to change the windshield wipers since it rained a lot and they were worn out. Also, the cold setting on the air conditioner didn't work, but it wasn't that necessary. The staff at Icerental were very nice both in Reykjavik and Keflavik, making the pick up and drop off easy. We had a GPS included, but some areas weren't updated in the maps, such as the location of gas stations.

It was easy to pick up and drop off even though we were picking up at midnight and returning at 4 am. Ended up with a different vehicle, but was good. Tent super easy to set up and put away. Will use again.

The car was very good for what we needed it to do (i.e. Offroad tracks, consumption, ride comfort). It was spacious. I would only suggest to update the GPS maps, as many roads/places cannot be found (i heard many new roads opened recently) and we needed to use google maps to find (good timing with the roaming charges). Aside from that, the service provided was good, and car met our expectations. On a selfish note, a little more HP would have been nice as uphill it can struggles, but then i guess i should have gone for the bigger category.

Renting a 4x4 via northbound was very easy. We rented a Suzuki Vitara from Icerental 4x4. The agent met us in the airport arival ( He didnt show up when we showed up at the arrival hall. I had to call the office and then he said he will be there in 5 minutes ). He arrived after 5-10 minutes and took us to their Keflavik office which is only 5 minutes away from the airport. After a few minutes of paperwork we were on our way. The rental experience was very satisfactory. We didnt have any trouble with the car. We got a Vitara which had about 80000 km on it. But the car did well. We took it to some F roads and other gravel roads and it performed really well. I would highly recommend renting a 4x4 in Iceland. On our return, we returned the car to their Keflavik office and they gave us a ride to the airport in their van. I would definitely rent again through Northbound and Icerental 4x4.

Everything went well. The SUV we had druid break down at our hotel, but we were immediately given a new vehicle. The customer service was excellent.

Chose an older 4x4 and it dI'd well...no problems at all. Good service too. Hard to find coming back...

My experience with Icerental 4x4 was great. I was worried going into it because I had read many horror stories of customers from various companies getting duped by bogus charges at the end of their trip, but everything went fine with Icerental 4x4. For new customers, I would recommend purchasing all of the insurances, as Iceland has some pretty unforgiving terrain.

I liked the car. It was perfect for our group of 5 people (with 5 pieces of luggage). It was a bit old (240,000 km), but served us without any problem.

We had a booking problem at arrival, but your reaction was efficient and you delivered the second car in due time.
The second car was old but nevertheless confortable.
Perfect for the first car.
Your welcome was also perfect
Many thanks.

Pick up and drop off was good except we had to wait for someone else at the airport who hadn't seen the pick-up sign that the man was holding as they came out of the airport - maybe a bigger,clearer sign may have been helpful. Car met our needs well.

Service was good and Hyundai was working perfect! No problems with the car in our trip driving around 450 kms! Even the car was not new and had a lot of kms we didnt have problems!
suggestions could be to check water for windows as was empty and also the fuel tank door was a little difficult to open! And will be good idea to have map route in the car and give advise about to have full tank when leaving from Reykjavik as there are no so many fuel stations on the road!

Everything went without a hitch. The vehicle we requested was not available, so we were slightly upgraded with no extra charge, although as a result, the vehicle's fuel consumption was a bit higher than anticipated. The car and equipment was in good condition and did not fail us during the trip around the ring road. No complaints !

Easy pick up by agent at airport and transport to get vehicle, which comfortably fit our 6 adults and luggage. The older vehicle did have a bit looser steering than a newer vehicle would have, but the price was much better. Overall we were pleased.

Very good, we had no problems at all, your rental agent even helped with the GPS programing.

General experience good.
Only suggestion for your company would be to check flight status for arrivals in order that people are met at the airport as our flight was delayed & no one was there to meet us.
If NL COMPANY had not called we would have been in a pickle as we had no cell phone to call. Otherwise no other concerns!

When we get the car from Icerental 4x4, the Suzuki Jimny was not available. We get a Toyota Rav4 for the same price. It was ok even if this car consumes a lot of gasoline.

Pleasant helpful people and overall pleased with car, but a few things to mention, the sat nav didn't work and the car wasn't in excellent condition, but was fine for what we used it for which was exploring.

The general experience has been good with Northbound. Always available on the phone and we didn't have any problem with the shuttle to/from the airport.

Everything went very smooth. When we arrived they were already waiting for us. After a short drive we arrived at the rental location. Within 10 minutes everything was arranged and we were ready to go.

Our 4x4 wasn't the Nissan patrol as offered but an older American truck, it was roomy, reliable and comfortable. Good value for money and the helpful team of staff were ready to provide advice and information. Given the cost of fuel, I would have preferred a newer turbo diesel vehicle but generally it was fine.

Overall good experience with Icerental 4x4. Someone was waiting at the airport for us as soon as we got out to arrivals section of the airport. The car was in good condition and process to pick up and return was quick and easy.

They have very good prices, getting the car didn't take long and they were very convenient about the check out hours.
One small issue with the car (rear windshield wiper was broken), but it was great otherwise.

4X4 Vitara perfect on road and way

Overall the service was decent. But I would recommend anyone who looking for a car to rent newer models. Iceland roads (especially in winter) can be slippery.

On our recent trip to Iceland, we rented a Suzuki Vitara, despite some concerns about driving in Iceland in the winter. The car got us around safely and comfortable, even during a tense bit of driving through a snowstorm. The staff were friendly and helpful upon pick-up and drop-off. My only suggestion is to put a large sign outside the rental location, as we had trouble finding it when we brought the car back. Thanks for helping us have a wonderful trip in Iceland!

Excellent. Vehicle was precisely as advertised and was in good condition, handled roads well. Our drop off was very efficient and we waited 0 time to be transferred back to the airport. Unfortunately our pickup was approximately 1 hour later than we had requested however the company was apologetic and made it right by us. We were able to decline CDW as we had been told by northbound that we could so that we could use insurance through our visa. Our questions on the northbound website were answered promptly by a real person.

Very good, one I was able to speak to them and ask them to collect us from the airport. The car itself was all that we expected given we had rented a 2008 car. There were one or two problems with it which we reported back to Iceland 4 x 4 - the brake light kept coming on and then going off, there was no working rear windscreen wiper and the sat nag would not always connect in the car - at times the passenger had to sit and hold it! However, these were minor niggles from persons who normally drive the latest Land Rover 4 x 4's!

Good hassle free motoring

We had a great experience! As we showed up to pick up our car, we were offered an even better one, because of the weather conditions. The car worked well for our trip along the coast, good for difficult terrain and snow.
As we delivered the car back to Northbound, a very kind employee offered to drive us to the city of Reykjavik and helped us out with storrage of our luggage, as we had a flight later on.

A very good experience, and we would recommend Northbound anytime to others including ourselves renting a car again.

My boyfriend and I loved the car. It was the perfect size and came fully equiped for our needs. We found out late that there was a windshield ice scraper in the car, but we only needed it for one day and borrowed one from our bed and breakfast. I especially liked the winter tires which made us feel more safe. The only thing we found a slight issue if you could even call it that was when we ran out of windshield wiper fluid. We use water back home and had to hunt around a bit to find some. I don't think we would have used all of it if it had been full when we picked up the rental but I just think this should be topped up like the gas before the car is used again. Thank you so much for the experience! We would definitely recommend you to others!

I really liked our Suzuki Grand Vitara (with GPS) that we rented from Icerental. A rep from the company met us at the airport and drove us to the off-site rental office and had us on our way very quickly. There was an undocumented chip in the windshield that we noticed before departing and that was quickly noted on paperwork. Returned vehicle and was immediately transported to the airport. Very easy process. Very comfortable vehicle. We needed the 4x4 in a couple of situations.

Our experience with Icerental was really good. We were met at arrivals by a very relaxed man, who took us to our car. We were given an automatic, which I had never driven before, ( I had requested a manual) & the only negative thing I would say is that he didn't show me how to drive it - he left that to my husband, who had driven an automatic in the past. I'm glad I took out gravel insurance, as I had peace of mind with all the cars kicking it up around us. The cars aren't pristine, but that suited us - they're more used & 'comfortable'. Overall a very positive experience.

It was a great company with great service. The car was good, windshield wipers and headlights didnt work too well, but when the car broke down, we had an agent pick us immediately and the new car we recieved was in excellent condition. Overall, our experience was great.

Booking on Internet was pretty easy! They picked us up at the airport and we didnt had to wait, was perfect also! Arriving at the rental place, we paid what we had to pay and singt the contract. After that, Runar showed us the car, we walked around and wrote down the ''defects'' like scratches and bumps. Once we had a little problem. We could call the company and they helped us immediately. Was very good also! The only thing i have to criticize, or who you could change, is that you could have write us a mail, or sms about the returning. We arrived an the company place, the doors where open, but noone was there. After some minutes i found a letter on the window, that we can just leave the Car in a parkingarea at the airport. Maybe they did not know befor, that at this time noone would be there, can happen. Thats the only ''negative'' comment i have to make, but maybe it will help you to change it in the future. Everything else was excelent!! Thank you very much!

The Jeep is very comfy and perfect size for us. Equipped with everything we need. Two tiny things we don't like are that it produces a lot of smoke and that sometimes the heater on the back has weird smell.

I recently rented a 4x4 from from Northbound. They picked us up from the airport and drove us a short distance to their office to sign the papers. They upgraded us with no charge. In minutes we were ready to go. All went went. The explorer was not new but in great condition. It rained solid for three days and we could have used some new windshield wipers, but all else was fine. Our flight home left at 6am which was before their office was open. They made special arrangements for us to leave the car at the airport. So cooperative and good service. Its great to support small companies. I would definitely rent from them for our next visit.

The agent that was supposed to pick up my group was late by 45 minutes. Other than that everything went smoothly. We got our vehicle without further complication, no mechanical break downs during the week, and drop went quickly and effectively. After the first day the staff was able to answer my questions

Well at the end we didnt get the Hyundai Tucson, but a Ford Escape. Its mostly in the same category.
I think a little bit better than the Tucson, in performance. It worked well all week long, make it easier than out other car (Suzuki Vitara) on hilly gravel roads. I can recommend this car to everyone.
There was only one little problem with the car, what we did not realize when we get it, that the windscreen washer tank was empty. We fixed that on our own, but that cost the 5.0 rating

Super nice service og good cars for icelandic roadtrips.

The car work well for us, we could do everything we had planned perfect! We highly reccomend renting a 4x4 to travel around Iceland and for sure we would reccomend your company. Thanks for the experience Northbound!

Everything was OK.

The car works very well. It's not brand new so we don't have to worry about the scratch from small rocks. The space is big. We can leave some stuff in the car so we don't have to take them with us each time we check in/out to a hostel.

We had a tour of of the Iceland and your service was super super good!
Thanks a lot for all

Overall is good but, there is some issue happened when we pick up the vehicle. They just give us old model of the vehicle which is not the same vehicle as i booked and we only can change to new model vehicle after we found some issue on old model vehicle.

We got the cars 3 hours late, got a Suzuki instead of Dacia. Our tent was leaking (not as much as our friends tent though.
One of the sleepingbags had a broken zipper.
Nice staff and really great that no deposit is needed nore an extra fee for leaving it at the airport, nice with the shuttle service !!

The rental company did as was promised: They took us from the airport to the renting offices, there we signed papers and payed the remaining amount of the deal. The car was in good condition. Clean and in good shape.
We did not need any assistance from them the entire vacation, so I cannot say anything about their customer service in the manner.
The returning of the car was efficient and quick, with no delays, Although the offices in Reykjavik are NOT easy to find...
Finally, after discovering that I left my phone in the car, I contacted the company and they searched the car and found it. They promised to send me the phone by mail, abroad. This was very pleasant! I wish the phone will arrive soon, though.. :)

We had a really nice experience with icerental4x4. We had to wait a little bit at the slightly hidden office (don't trust google maps for the location of the Reykjavík office, it failed us!), but the handover of the car worked really well. The car was in a close to perfect condition and we could take off in no time. We booked the premium insurance package, which was a wise choice, because in the last 3 days of our trip we had two big damages to the front screen due to thrown up gravel from passing cars.
There were two things that were a bit upsetting- our Dacia Duster with roof tent was supposed to have a cooking stove and 2 sleeping bags. The cooking stove did not fit the gas container, that was included, which we only noticed once we were shopping and hungry at our camping ground far away from the next petrol station. And we expected sleeping bags suitable for Icelandic weather- but the sleeping bags were really cheaply produced and not suitable for the degrees of summer nights in Iceland. We had to purchase 2 sleeping bags ourselves to be able to sleep at night and not freeze to death. But besides those inconveniences we were really happy with the service and the car and were able to have a really nice trip through this amazing country.

AC didn't work. Vehicle gas mileage was terrible. I get better mileage in my full size truck. Fuel tank read inaccurate when full. Vehicle was old but I guess the advantage is they are cheaper, which is good.

The car was very nice with moderate fuel consumption, though the limit of suspension was felt on gravel roads. The only problem was that we had to wait at the airport quite long time (maybe one hour), and it was difficult to contact the company as we did not have the sim card yet. We could have internet access at the airport, so it would have been nice if Icerental4x4 wrote us an E-mail if their were on delay for any reason so that we do not have to worry to much.

Ok

Good service. Only thing I'd point out is that our car had an engine light on and cruise control was not working. Other than that everything worked as expected.

The service was good.
The car was a little dirty, dented, old, but it worked perfectly in road and offroad.
My suggestion is to check the car carefully before the rent, and take note of all bodywork defects

Icerental 4x4 met us at the airport and drove us a short distance to their office where we collected the car. I was given some advice about driving on the F roads which was extremely useful. The car served our purposes, however, next time I would opt for a newer model if using the F roads a lot as it was an uncomfortable drive with the suspension.

(+) Good service, good feedback when starting our trip. Early open (5h30), even when we were flying back early.
(+/-) Good link between airport and rental place, but location at the airport itself would (evidently) be better.
(-) The car had more than 130.000 km. I rented cars in several countries, and I never had a car of that age. I was a bit anxious that eventual damages to the car, due to elderness, would be claimed from me as being the consequence of our driving (but this was fortunately not the case).
I would recommend to rent more new cars.

It allowed us to go over the entire ring road.

Good

Everything was fine with our Suzuki Vitara and Northbound car rental.

We book our 4x4 rental-car on the website from Northbound because it was easily to choose a fitting car on this site. Furthermore I need a 4x4 car, because we want to go into the highlands. Another reason was the size we need, because we are a familiy of 6 persons with 6 peaces of luggage. Northbound offers a FORD EXPEDITION, which works the 16 days very well.
We like the shuttle-service from the airport and vice versa. All this service was very good for us and was just in time.

The reasons why I gave only an rating of 4,0 instead of 5,0 are
a) the offered car was an older one and not very tidy
b) when we return the car we get no acknowledgment or receipt

In total I can recommend the company fully and - if I will be again in iceland - I would rent a car from Northbound again.

General esperience was good. Grand vitara doors were a little noisy. Cooking box were not very clean and the stove a little bit unstable. But generally we were fine.

Everything was good, car worked fine.serviice was good.

The only issue is that the Reykjavik office can be difficult to find; a search on google maps puts it about 200 meters off and streetnumbers are not very clear. Also the 'airport' office is not actually on the airport, but on an industrial estate 10mins away (but the transfer is included and speedy).

During the two week rental we got locked out of our car as the keyfob failed overnight, and the physical key did not work. Icerental eventually send someone around, who then proceeded to break into the car using the classic wire trick. It was all a bit bodgy, and cost us about 5 hours, but they refunded us a full day at the end without hesitation. Also we had to top up the oil midway, but this was refunded at the end of the rental.

Overall a good experience, the car was high on mileage but clean and comfortable, and the people quick to help out and polite.

Very uncomplicated and customer-friendly company!
Only downside was waiting for almost an hour to be picked up at the airport.

We had the Vitara 2016 model rental from Northbound website and the company actually call Icerental 4x4, customers need to take 15-20mins to their parking center to pick up the car, which i guess this is the reason for the company to offer lower price from the another rental company; the car was good and new, GPS system is good enough, We drove tho the whole Iceland for two weeks, no problem at all, if you asking me for improvement, it will be great if we can have full tank when we pick up the car, and pick up customer on time at the airport, all at experience is cool.

We rented via northbound Suzuki Vitara with Icerental 4x4 . At first, we received a car that behaved strangely with some weird non-regular disturbing and ongoing noise from the back wheels part. After a few minutes, we decided to return to Icerental 4x4 and request other car. The staff checked the first car and admitted it was truly not in the shape to be rented. Promptly, we got another suzuki vitara instead. The second one was in better shape but window rubber was quite off. Therefore, it was challenging to put the doors window glass easily down and up again - only when being parked and with assistance of another person outside the car. On the other hand, it was only a minor and bearable issue. I understand that July is high season and rentals are extremely busy, but I would expect better maintenance level and service check before the keys are given to a tenant.

Très bonne expérience avec icerental 4x4. Ils ont été très réactifs car j'ai modifié le lieu pour rendre la voiture sans que cela semble poser de problème et j'ai même oublié un objet dans la voiture qui a pu m'être restitué. Seule précision la dacia duster n'est pas un 4x4 et n'est donc pas autorisée sur les routes commençant par un F-, donc si accident nous ne sommes pas couverts. Nous n'avons pas eu cette précision au moment de la location et cela peut être ennuyeux pour le plan de route. Merci.

The car is in good condition even the facilities inside are not enough. Luckily, we did not have any trouble during the trip. The Icerental 4 x4 staff is very nice and helpful.

The car was Suzuki Grand Vitara automat instead - less economical on fuel but more confortable to drive. Two out of three utility sockects were broken. Table with chears and a kitchen box were included despite not ordered. Could be good to know in advance about such changes so not to order the same equipment twice. Overall it was a good car and service.

The car with roof tent was the best way for us to explore Iceland and we had a great time there

Very good. The gravel insurance was definitely a good advice. The car was a little bit old but very reliable. The fuel consumption was high and in Iceland it turns to high a cost. I would advise to take this car over Dacia Duster or Suzuki for F Roads. We had a smooth trip thanks to it.

The car was adequate for our purposes (i.e., mainly the Ring Road, with only a small amount of low-speed gravel roads including the last unpaved section of the Ring Road). I was happy to have a manual drive to gear down for the 12% downgrades occasionally encountered! The car handled well. It is a bit underpowered for climbing some of the grades (paved roads, 90 km/h limit), and I was only able to maintain speed (e.g., 70 km/h) by gearing down to fourth or even third. If you are going to travel anything more difficult, I suggest a car with larger tires and greater clearance (I crept along one gravel road about 8 km to reach our accommodation, and did not have any problems by steering around the dips). Does the Vitara have daytime running lights? I was unable to tell (and I hope it does have such lights).
A big recommendation to rental companies would be to provide a basic guide to some important and different rules of the road (e.g., explain: two-laned traffic circles; no right turns on red lights; single-lane bridges, righthand pull-bys; etc.)
Also, the GPS worked well, but we couldn't figure out how to permanently turn the radio off (we kept having to mute it), and how to increase the volume on the GPS.
Overall, for our trip the Vitara was satisfactory.

The car did its job and got us where we needed to go, however it had some issues when automatically turning off and then accelerating. Overall the car rental was a good experience, and very helpful to have the GPS

The vehicle was good. We didn't have any trouble with it, it performed well for what we needed it. We didn't really do anything radical with it, kept mostly to made roads. We had some snow and slush on the roads and the tyres performed quite well. The interior could have been a little cleaner when we picked it up, but it was warm inside at least.

Very good

The Employees were really nice and easy to speak with. Transport was fast and on time. The car was ok, but the wiper on the back was missing, which was annoying, because if its raining a lot you are not able to see anything in the back!

Everything works very good. The only thing, I would prefer, is the possibility to get money back for the service we didn't use (and I notice via mail during the booking), that we have brought the car back ourselves to the station in Kevlavik. But everthing else, changes a.s.o works easy.

Our general view was good. There could though be more information on how the car is picked up from the airport. The person coming to take us to the car rental place had already picked up another group and we had to wait at the airport. If possible, the person meeting the customers could wait everyone. Alternatively if there are bigger groups renting a car, there should be more personnel coming to meet them.

Runar from Northbound was extremely helpful and answered all our many questions as we looked to prepare for my first trip to Iceland. The gentleman who met us from iceland 4x4 to give us a shuttle ride rise to get our car was about 45 minutes later than our pickup time, but that ended up not being a big deal to our schedule . Friendly guys and overall the experience was great and would recommend. Highly recommend taking pictures of your vehicle beforehand because we found that there was one small piece of metal that was bent on the side of the car that they asked us about after we turned the car in and we saw in the pictures that it was there before.

The car was fine! A few times we had issues with starting the car.. but this was not a big problem for us! You just had to try a few times ;) We dropped of the car in the Reykjavik Office. Nobody was there but when we picked up the car they told us that we can leave the key in a box at the office entrance. So all in all we were satisfied and we would rent a car again :)

Shuttle bus from and to the airport was really convenient. The rental process was quick and easy, but also made me feel a little nervous. No one inspected the car with us before I drove off, unless they take pictures of the car after every customer. I was afraid I would be blamed for something. The car made it through, but there was a check engine light, the driver door didn't close properly, some windows didn't work, and something kept making a noise. Overall the rental experience was fast and easy, but I didn't have peace of mind driving this particular car it was the cheapest though! Still very grateful.

Hi, as it happened we were given a regular, not Grand, Vitara as arranged. Wondering now if some money should have come off the bill? Guys at the office were great, car was fine and was good to have after the giant snow dump on Feb 25-6.

The staff at Icerental 4x4 are friendly, helpful and prompt with the airport pickups. I hired a Nissan Patrol 2008 model. We traveled quite some distance in the car, with 7 people it was ok albeit a little cramped and we had to use the roof box for 2 items of luggage. The winter tyres were in good condition and we need most days. The only criticism with the car is that the steering head some play in it, which, made driving a little challenging in high winds. Other than that every thing was great and I would use these again. Many thanks to the staff at Icerental 4x4 for a great holiday experience.

Overall experience was positive, the staff was extremely friendly and the process of rental and drop off wen smoothly. Our main concerned was with the maintenance of our vehicle, the front wheels had a lot of shaking and small pot holes would cause the vehicle to veer from side to side. This started from the moment we picked up the vehicle. We understand that we chose an older less expensive rental, but vehicle safety should still be high priority. Other than that I would recommend the service we received to friends and other travelers.

Excellent, exception the GPS who didn't found all the touristic place we had visited, so we were old school with a map!

The staff from Icerental 4x4 was extremely helpful and arrived promptly at the airport to pick us up and take us to the rental vehicle. We were given helpful pointers and headed out to explore Iceland. The Dodge Durango had a few issues but for the most part was a nice big solid 4x4. To note for repairs: None of the interior lights work and the drivers seatbelt is very difficult to latch. Also, one of the back up lights is out and the windshield wipers desperately need changed.

The overall experience was good. There were however two minor things that were a bit uncomfortable. First of all, despite the fact that I had requested two baby –seats none was available for the shuttle from the airport to pick-up point and we had to drive with the babies on our laps. Secondly, once we picked up the car we were told that it has to operate constantly on 4X4 for our safety and they were right but it would be good to have known it in advance so as to estimate the respective cost. The car was in a good condition (not perfect) and the personnel were polite.

I'd say it was very good overall. Didn't have any issues with the car. Was thankful for their flexibility in the return time as well.

It was good. Thank you.

The general experience was very good. Your employees are generally very friendly. The only issue I would like to raise is that the entrance of your warehouse is not very clearly labelled. On the day we dropped the car off there was heavy snow and it took us way too long to find your car rental place. Other than that no complaints in terms of the car.

Hey. It was OK, BUT you have to control the car - here i think about the cleaner of the front and back window (i do not know the right word, but i think you know. I was the driver, and i could not see much through the window. It can be dangerous - special when it is dark and raining. That was all. Have a good Christmas.

Nice rental. Very good contact with Icerental 4X4. Not the most recent Suzuki Gran Vitara but it was still pretty good. We couldn't make real high mountains roads but it helped several times during harsh weather conditions, on other minor roads with some holes and several times also when we used F-roads, even if it was not for long distances...
Company chosen because it seemed really reliable.

Had a great holiday and the car was fine. I haven't got too much experience in 4x4 driving, it would be nice if you provided a short demo on how best to manage the car through tough terrain but other than that we found it comfortable

The people from Icerental 4x4 were uncomplicated and gentle. Sadly we had a little problem with the lock of our drivers-door, wich was fixed very experimentally and took much of our first day on Iceland to get fixed. A good thing was that we got a reimbursement of that first day without a big discussion. Another thing you could criticize was the mold on the backside of the mattress, because there was no lath floor to enable the air to circulate under the mattress.

Sadly the cruise control didn't work and there was no auxiliar heating system as was stated online when we did our reservation.

The car we rented from Northbound was great. Our only complaint was that it was locked in 4WD mode, as it was explained to us that previous clients had caused accidents by forgetting to use it appropriately. However, we found that driving the car whilst locked in 4WD mode in the city, proved quite frustrating, as the car was difficult to drive, especially when reversing.
We found the central Reykjavik office difficult to locate, but the staff were very helpful & had been trying to contact us while we were looking for them, but we didn't hear the phone.
Great car rental prices & good customer service. I would recommend Northbound to other travellers for car rental in Iceland.

great car in good shape, hotel pickup worked fine, everything was done fast.
Unfortunately, at the agreed return-time was no-one at the office, so we just dropped our keys.

The car was old and well used but clean and reliable. The only gripe is the price they charge to ferry customers to and from the airport it felt a bit steep.

Our experience was great! The car was brand new, well equipped and really good even in F roads! The guy of Icerental 4x4 has been really kind he explained us everything we needed to know about the car and so. Also I have to say that I was very happy with chat service of northbound; they reply promptly and they were always very clear.
Only two things to remark related to pick-up and return car procedure:
- pick-up at the airport (near the airport actually) took a little longer than expected (we had to wait in the arrival hall almost an hour) but ok I understand that it was because of the high season;
- about the return, we had to bring the car to Icerental office despite in our booking were indicated that they would picked up the car from any location in the Reykjavík area. However we agreed that somebody would take us to our hotel once returned the car; unfortunately there was nobody at the office even if we went there before closing time, we tired to call them but nobody answered. So we put the car keys in mail box...and had a walk with our (heavy) luggage..

Dodge Durango has been a perfect car for our journey in Iceland; no problem at all even if it is not a new car. The people of the renting office were not too kind.

Northbound provided excellent service. The car was unexpectedly roomy, but the Suzuki VItara keeps on beeping no matter what, for too many reasons. I suppose the electronics are a little exagerated. The trip with it was good and it behaved quite confortably both on the paved and gravel road.

It was Ok, but the car was very old and noisy, the guy didn't explais us anything about the car and we didn'd know how to change the 4x4 traction, or if it was possible. The glass inside was very dirty on the drivers side. But we end our trip without any complication so it was Ok.

This may sound like a poor review but it isn't!
It was an older Patrol than we expected, we had trouble opening doors and parts of the front seat kept falling off. It's fuel economy was very poor as you would expect for this size vehicle and the general condition was not great - however, the engine was very sound and the car was a beast..... and the size met my families needs. The character of the vehicle added to our Iceland experience.
I would use this company again.
Perhaps a better map to show your location would be helpful

Alles topp soweit. Da ich auf einen anderen Flug umgebucht wurde, waren die Jungs von 4x4 nicht sofort da, aber ein kurzer Anruf genügte und 15 min. Später haben sie mich abgeholt. Auch die Übergabe und Rückgabe waren absolut problemlos.
Das Einzige was mich störte war der allgemeine Zustand des Jeep Wrangler 4,7 V8, sowie der Verbrauch von 25 Litern auf 100km. Der Wagen klapperte an allen Ecken, lier aber trotzdem sehr zuverlässig was gerade in der Wüste und im Hochland absolut wichtig war. Und auch wenn der Verbrauch monströs war, der Motor war der Hammer!! ;-)
Alles in allem 4 Sterne, jederzeit gerne wieder und sehr zu empfehlen.

The Jeep Cherokee was great. We were very glad we rented a 4x4 as it allowed us to explore the F-roads with no issues. It was also priced quite reasonably. I recommend that you guys add a thicker mattress as there are bumps underneath that are not pleasant to sleep on - but this is a problem that's easily fixed. Glad to rent from these folks and would do it again!

In general we made a good experience. The stuff was really helpful and friendly and if we had problems or questions they did their best to help us. But regarding the insurance we have to criticize that tires aren't included. We had 3 flat tires which isn't surprising regarding the roads. When taking an insurance we expect that damage like flat tires are included as this are signs of wear and common problems when the roads aren't tared.

Things were pretty good with the pickup and dropoff. I was surprised that the insurance that I had purchased was not comprehensive, but decided not to upgrade it since I have insurance on my credit card. The car was definitely high km and quite worn (7 years on very rough roads, with some rough drivers). It was noisy, creaky, and leaked wind. Also, I had to replace the wipers while we were out on the road -- they were so bad that it was not possible to see out the window when it rained. They provided the vehicle 3/4 full of fuel, and I returned full, but no credit was offered even when requested. Not quite right...

It was ok. While we loved Iceland and the car made much of that possible, but, we had several problems with the car. 1) the right front window was broken and would not go down (which we didn't learn until our second day), 2) the interior windows were filthy and made viewing in the sunlight very problematic and unsafe, and 3) the audio/navigation system would restart multiple times a day while driving for no apparent reason which was an annoyance.

Car was a little older and some superficial damage but otherwise ran really well, no issues and was comfortable. Great little car for getting around Iceland. Super convenient to have the rooftop tent which could be set up in about 30 seconds. Kitchen box could have been a little better equipped but had the basics. Communication was easy enough with Icerental, the drop off point was a little tricky to find but the returns process was straightforward and hassle free, and they were happy to pick up and drop off at the airport at any time.

Waited long 90 minutes at the airport for the pick-up.

Unfortunately we had some issues with this rental. At first we were not met at the airport when we arrived. Our flight was 30 min late and so I'm guessing the person that was supposed to pick us up did not figure it was late and so left before we showed up in the arrivals hall. We waited for about 30 min and then called without anyone answering. Eventually we managed to get a hold of someone and we were told they had thought we missed our flight and left. I didn't receive any email about this nor did they tried to call me, no nothing. I was told I was going to be picked up in 10 minutes. After 40 minutes and another phone call we were picked up by a guy that barely spoke English. No apologies no nothing. When we arrived at the garage we had to ask about what happened and we got the explanation that the guy driving the van got held up by a group of tourists. Apparently they changed their mind about their destination so the van had to drive all over the place before getting to pick us up. Fair enough, but they never called back to us to inform us about the delay. We were tired and finally got access to our car so we just signed the papers and went on our way. When we finally stopped for the night (about 3 hours drive away) we discovered we were missing cups and means to light the gas stove. Cups was not that big of a problem but not being able to light the gas stove was quite a problem. In the remote location we were in this was tricky to fix, but we eventually managed to get hold of a used lighter that could give us the spark we need. When eventually going to be we noticed that the sleeping bags were quite used; one had sand in it and the other one seemed old and of quite poor quality. After the first night we noticed that the poor quality one was a budget sleeping bag that barely could hold the heat inside. We were promised sleeping bags that would allow you to sleep comfortable at -5 degrees, but was uncomfortable at +5 degrees. Because of this we had to purchase an expensive blanket (the only one we could find) to be comfortable sleeping. When returning the car we expressed these problems and got a refund of the blanket plus double that amount. We feel that was fair and are happy that we were compensated for our problems with the rental. Apart from this we feel that the car itself was good; plenty of space, okay milage and it did well on the back country roads.

In general it was OK. the car a 4X4 grand vitara was in good conditions and had no problems at all. excellent car. BUT: we received the car with very low pressure in one of the front tires (21 PSI and the other side 47 PSI) I drive a lot so i noticed it and fixed air pressure in all tires in the first gas station. people with no experience would drive like this and it can be very dangerous as you know.
second the car had a door problem and the hazard blinkers worked all the time indicating open door (not big deal but we opened and closed all doors several times before we got that the problem was in the deal and for free.
third and only last is that they added to my voucher account 19,000 ISK for premium insurance recommended by one of the people in theoffice as better covering and cheaper than taking all insurances separated.
I had to discuss for more than 30 min to convince the guys in the office that it was a lot of money that should not be included. by the end i got the refund of the extra but if you explain to a customer that certain deal will cost the same as proposed and give better conditions you cannot add such a bunch of $ as extras (190$ is not cents) .
In general i think that the price was fair and the car was good and I will recommend your company to others but more attention to small details is needed to improve the quality of customer services, ( I work for a company and are in charge of technical advice and provide services to customers -attention to details have a huge impact on the evaluation of the company)
Thanks again and wish you best success as you deserve it
Dr. Beny Perelman