The VW Golf Car I rented from Lagoon Car Rental was practically new with only ~ 6,000 km on the car. I drove the car for two weeks on HW No. 1 (the circle) around Iceland with no problems what so ever. Great car.

Rules and policies were clearly outlined and the rental pro was was quick and easy. Our car was clean, spacious and very fuel efficient. Will definitely be using lagoon when we return to Iceland!

Great just missing a sponge in the cooking tools and a blue disk for parking. Check out time was too long, especially if you re short on timing with the airplane. Pickup and drop off service was great. Car and all the equipment was great, very low gas consumption.

We had a brand new Caddy Camper and everything worked out really well. We also wanted some extra chairs, which was also no Problem for Logoon Car to organize. Really good communication und nice staff!

Service is fast, responsive, and convenient. We will definitely use this company again. Every time when I have a question via email, I get responses within half an hour. Friendly staff! Saves me time for picking up the car at airport. Very impressed with this company.

This is a long overdue review. My cousin and I visited Iceland back in September. We rented our Mitsubishi through Lagoon Car Rental and highly recommend this company to other travelers. We had some car trouble (I admit it was not the car/company's fault but ours) and the customer rep went above and beyond to help us out. I cannot thank them enough for their patience and service!

It was amazing: the service, the car, the information, everything was perfect!!

We were actually given an upgrade to a "Duster". WThe car went well, wad comfortable and reliable.

We were allocated a Kia Rio car which was wonderful, a 2016 -2 wheel drive model, easy to drive, six gears so fuel efficient, a screen display when reversing, heated seats (lovely on a cold wet morning) and even a heated steering wheel which was very nice in May. Lagoon were wonderful. They met us within 5 minutes of exiting the terminal at KEF and took us to their depot to sort the papers and there was no pressure at all to try and increase the various insurance extras. We dropped the car off the previous night to what we had intended and they drove us and our assorted boots, bags and baggage to the hotel without any fuss. I would certainly recommend and use them again. Please also thank them for the free maps.

Very good, we were picked up at the airport and dropped back off well. The vehicle was a good size for 7 people and for camping gear very happy with the Rental Company. Renault traffic was great, east to drive, clean and comfortable.

It was good. They seem like a small company so I was glad to be connected to them through Northbound. Otherwise I would have never found them. I had a brand new car and no issues with it. There were no issues when returning the car.

Very good experience. Nice car and good service.

Everything was great. Staff very friendly, good speaking english. Car was a new one, only 8000 km. We received the map of Iceland and all information about road conditions.

Renting from Northbound was easy from start to finish. We were promptly picked up at the airport and quickly shuttled to our car rental location. We were on the road with our Diesel Kia in no time at all. The car was clean, drove well, and we appreciated the 'wind' tips from our agent. Easy check-in and drive back to airport. You guys rock!!

Our experience with Lagoon Car Rental was great! The shuttle to and from the rental place is very convenient. The car had great mileage and interior was clean. The car even came with a gas discount chip on the keys. Highly recommend this company to rent through.

It was fine. Only issue was lack of info on the final confirmation that at the airport I was actually looking for a Lagoon rep and not a northbound rep. I would suggest you make it crystal clear on the documents you send to the customer that you are meeting a Lagoon rep. Also no use putting a phone number or email to contact if no one is going to answer for 3 hours..

The overall experience starting from checking in to check out and the vehicle, was truly exceptional. The staff were very knowledgeable and also helped us with understanding how to handle the driving conditions in Iceland. Overall a great company!!!

Lagoon car rental upgraded us to a Toyota RAV which is a much bigger and nicer car set for the environment, with was super nice! if one advice to people renting: be careful when examining the car for scratches and dents before you drive. it went fine for us, but this way you dont have to worry for being blamed for something you didn't do to the car.

Booking through Northbound was easy and information of the cars very clear. In addition the prices were very competitive. Everything in the car rental was as agreed. I can definitely recommend Northbound and will use them also next time. Thanks.

Although they were short staffed for the holiday, they were still able to make us feel unrushed and gave us great tips for our short adventure. Our Kia Sorrento fit 6 adults easily (we didn't have a lot of luggage) and was so comfortable. We really enjoyed driving around in it and had a very quick and easy check in for the way back. I would totally rent through you again. Thank you!!

We had a Kia 5 door. Clean a few tiny scratches but really a nice car. Tyres were good. We drove on ice and they worked well.Clean internal and external. Car was waiting and ready for us. Good quick service to pick up and return vehicle. Shuttle service efficient. No surprise costs.

very good

Great ! Everything was fine. Thanks a lot

I would recommend this service to everyone, nice brand new car, low price, rental is conveniently nearby Jerks ok and there also are a few shops in the vicinity.
But the manager was a bit pushing too much for additional insurance, but that's how rental works I suppose. This was the first ever I used and it was great experience.

Lagoon car rental had provided a wonderful experience. I m satisfied with their punctuality on the provided timing as late as 1am. Despite having to book a Hyundai Tucson, we got a free upgrade immediately with similar model ( Kia Sportage) when it is unavailable. Their price was also reasonable and the car was very clean too

Overall experience was great! They picked us up at the airport right on time, drove us to the location which was about a 5 mins drive. Got the car on time, got the one I had reserved. It was clean, comfortable for my crew of 5.

I had an excellent experience with Northbound and Lagoon car rental. They had the best prices I could find and the car I rented was kept in great condition and drove well. Customer service was excellent with pick ups and drop offs from the hotel.

The only improvement would be around a little miscommunication. I didn't realise that Lagoon were a part of Northbound and so I walked past the lady holding the Lagoon Car rental sign and had to email Northbound to get her to come back after I realised and she'd driven away. The only suggestion would be to make that clearer.

Otherwise it was a fantastic experience and will recommend Northbound to others.

Brilliant experience with the company. Collected us on time from our hotel and gave us an automatic upgrade to a 4*4 vehicle which was not expected! No problems, great price and would recommend to anyone.

Great. Everything went very smoothly and the staff was very helpful and friendly.

Had a excellent experience with Lagoon Car Rentals! Friendly and helpful staff and good prices.

Very good. Car was shining new, they even took us to our B&B when we dropped the car.

Fantastic experience from start to finish. Upon calling on our arrival to Keflavik, my friend and I were promptly picked up from the airport and taken to the Lagoon Car Rental office, where our 4x4 sat waiting with winter tires (+ studs), as requested. The paperwork was quickly taken care of, and we were given ample opportunity to inspect the car for prior damage before going on our way. The prices seemed competitive/good for Iceland (the entire country is expensive--be prepared), and we opted for both gravel insurance and general insurance for an additional 24 euros/day. Northbound facilitated the rental procedure online and their website was both user-friendly and very straightforward without surprises. Highly recommend!!

great service, car, and over all wonderful vacation that started with Lagoon picking us up at the airport.

Car was great, no issues with it. Pick up at airport was a little confusing to find and we had to wait awhile as there were so many people waiting

Great

The Jimny we booked was broke down so we got freely upgraded to a Dacia duster which was amazing, we got our headlights blown out on our last day, but the blue lagoon got them replaced in just 30 minutes free of charge, and the service was absolutely fantastic

The car itself was fantastic and I can not say enough good things about it. However, when we arrived at Lagoon car rental in iceland, they tried to give us a different vehicle than what we reserved, assuring us it was an "upgrade". In no way is a Kia an upgrade over a Subaru. Regardless of if it was an "upgrade" or not, we specifically requested the Subaru Forester, and that is the exact car that we wanted. We even emailed ahead of time to ensure we would have that specific vehicle waiting for us, but it was not. Luckily, another customer was returning a Subaru Forester when we were arguing with the employees about it, so we were able to take that one. It was a diesel model, same as the Kia they tried to give us, and we preferred (and reserved) a gasoline model. Not the end of the world, but still an inconvenience that we were assured would not take place.

Very good. Quick pickup from the airport for the short ride to the office. No problems with the Subaru and the return was fast and easy.

Everything was great! After we landed, we were taken from the airport to the office to sign the rental agreement, allowed to check inside and out the car if it's all good (as it was) and off we were for a 950km long journey through Iceland!
Didn't have any problems except we could have wished for a new pair of windshield wipers, but they were fine anyway.
And returning the car took like only a couple of minutes and the employee who was very kind and friendly and drove us to the airport.
Definitely going to choose Northbound when next time visiting Iceland! Hopefully soon and hopefully in a summer! Loved everything about Iceland!

Good service, no problems with the rental process or the car. The agent was friendly and everything went well.

Absolutely fantastic experience with Lagoon. We prebooked with gravel protection, picking up the car was easy and our request for a parcel shelf was sorted out very speedily. The car was perfect for exploring the south coast of Iceland and handled some of the heavier gravelled uneven roads like a dream. Drop off was also extremely easy and efficient. Would recommend to all my friends and family visiting Iceland.

I had a great experience with Lagoon Car Rental. They picked us up from the airport an drove us to the rental office. The car was great and in a quite good condition. It brought us to our destination and back without any trouble. The rental office in Reykjavik was hard to find, but in the end we found it and they drove us back to the hotel.

Very good! Very friendly, a little disorganized but it was clear that was because they were very busy, which is understandable. The car and service were both excellent

We had a stellar rental experience through northbound, who sourced the car through lagoon car rental. Northbound answered my questions quickly (less than 5 minutes!) and were very accommodating. I researched many rental agencies and they were the most competitive for the large SUV that our group of five adults required.
Lagoon was great and provided quick pick up from the airport, even when our flight arrived an hour later than expected.
Our car was perfect; it fit all five of us and our luggage and supplies perfectly. The car was a newer model with all the bells and whistles; the seat warmers were great!

Flawless overall experience!

I would have no hesitating in recommending Northbound rental to anyone. I was on my Honeymoon in Iceland so I really didn't want any hassle along the way, and I am happy to say my experience with Northbound couldn't have gone any smoother. The staff were very helpful and friendly, the vehicle was immaculate 10/10 ( we rented a 2016 Toyota Land Cruiser - can highly recommend ). In a nut shell this a local company providing a excellent service what more could you ask for :)

Very good, no problems, friendly service going back next year

Very good experience with lagoon car rental. Very nice staff. Very good choice about car. Thank you for all.

An excellent service, a real pleasure to get so fast answer ... don't hesitate to work with Northbound !!

I liked it a lot. A powerful car! Was great on and off road.

This was a great hassle free car rental! It took a little time checking in and getting the car but this is usual when renting cars! The car was perfect for what we needed and the people at Lagoon Car Rental were nice.

Service was perfect. Collected car in the middle of the night in good condition, no fuss about potential damages when returned in the dark (there were no damages, actually!) or fuel gauge.
Suzuki Jimny was the perfect car for "expeditions" to Askja and Sprengisandur, including river crossings - at medium water level, well understood. Price was ok: 943 EUR for 9 days.
Would recommend the car and the rental service!

Very good service. We were picked up from our Reykjavik hotel and taken to Lagoon's office. Car was in excellent condition and ran very smoothly during the period of our hire. Upon return to the Keflavik rental office, we were taken by a member of staff to our hotel. Overall, an excellent experience.

We were very satisfied with Lagoon Car Rental's services although their guy were a little late for our appointment. Our original reservation was for them to give us a ride from our hotel to their office and then we picked up our rental car from there, but instead, they drove our car to our hotel to save our trip. It was very thoughtful of them to do that. They patiently helped us to park our car at a good parking spot close to the hotel and also showed us how to use the meter for the parking. I would highly recommend to anybody who wants to have a nice road trip in Iceland!

Amazing! So easy. They didn't push the extra insurance as much as I thought they would, which was refreshing. When we returned the car, they gave it a quick once over and that was that. Super easy. No hidden extra charges. Also very reasonably priced. Would definitely recommend this rental agency.

We took the bus from downtown to Lagoon rental. Easy and no problem finding the rental place. The Dacia Duster was not available when we were to pickup our rental car. We got an upgrade to a Toyota RAV4 instead which was really good. We drove around Iceland during 4 days and it was amazing. No problems with the car, no problems finding gas stations (thanks for the gas card). We drove mainly on the main roads but also tried some roads that was in not so good condition. When we returned the car we was also offered a lift downtown which was really nice.

We had a great week and can really recommend exploring Iceland. We'll come back!

Lagoon car rental was great. The car we booked wasn't available so we got a free upgrade. It's a lot better driving yourself than going with the tour guides. Thanks.

I think Lagoon Car rental service is good though the pick-up have a little delay in the firs day. The car of 2016 Hyundai Tucson(4x4) is new, good performance and spend 12 days with us in Iceland without any problem. I would recommend Lagoon Car rental for everyone who wants to self-driving at Iceland.

Our holiday was fabulous, and we hope to return to Iceland to do further hiking/travel, and so forth. So much to see!

Travel in Iceland as always was perfect. The staff with which we met in the Lagoon Car Renthal were impeccably professional and courteous. The girl who gave us the car was extremely accommodating. We were only surprised by the fact that the car we booked a Toyota Land Kryuyser 2016 in result looked much older and had a damage arount all the car. As a result, imagining how much time and effort will take clarify this situation, we have decided to leave this issue not been solved, and picked up the car in the condition that we were ofered.

We booked the car with Lagoon Car Rental through Northbound.is, which is a great website with amazing customer service. We decided to go with the Hyundai i20 since it is cheap and because we wanted to travel a lot on the road, so we needed a car that we wouldn't have to refuel too often (gas is really expensive in Iceland!). The people at Lagoon Car Rental were nice and friendly. The car we had was super clean and fun to drive. We're sure that our experience in Iceland was ten times better because we decided to rent a car!

We were happy with the service provided. We were originally surprised we didn’t get a VW as per my order, but it turned out well in the end as the car we got was very economical and had GPS, which was very helpful.

Good.

Excellent

Mostly good. We were originally given a vehicle that required us to go to a service centre because it was very low on oil. The car also showed a number of alerts indicating service was required. After dealing with those issues the new vehicle was excellent. The Lagoon people were excellent.

Hi. In general our trip by your car was amazing. I would only ask you to provide more information regarding driving in Iceland for not experienced drivers as I am. It would be very helpful to listen before booking. In that case I could choose "gravel protection" option for example. Thank you for everything.

The car I rented was not available so I was upgraded to Dacia Duster at no extra charge.
This SUV was awesome for driving and my needs as there was 4 of us.
Pick up was quick and getting my vehicle was hassle free and pleasant also quite informative.
I was nervous about getting a windshield chip as they are extra insurance $ and bugs can be the size of birds lol.
Overall my experience with your car rental was a great welcome to my Icelandic adventure.
Thank You
Paul

Our experience was good with Lagoon Car Rental. They were very friendly and helpful. The Duster Diesel held five of us with our luggage in the back. Checking in and out was simple and they gave us a free ride to the airport. Make sure you top off the gas before you get to close to the Car Rental because the gas stations are not right there. Leave extra time to go through the boarding process at the airport since the airport facilities have already been outgrown by the increase demand from tourism. I would use Lagoon Car Rental again.

The overall experience was excellent; the airport pickup and dropoff was really convenient. My group ended up needing a larger car after discovering that our original rental didn't have enough trunk space for our baggage...the only issue I had was that the larger car was more expensive than it would have been if we booked it online originally, but that's to be somewhat expected. The car itself worked perfectly; again the experience was positive.

Appreciated the free upgrade. Pick up and drop off was painless and fairly fast. Pick up location could have been labelled a bit clearer though.

Ended up renting a Suburu Forester. Good experience overall. Pickup and Drop-off from/to airport service was definitely a plus. Staff was able to clearly explain everything.
Had a small chip on the windshield and still paid €98 for that given the gravel/sand&ash insurances which aren't exactly cheap. The other issue with that is when picking-up the vehicle there were already some known damages (chips) on the windshield. Perhaps the solution to that is to lower the amount (or even eliminate) the out-of-pocket €98 if renting for a long period of duration (because gravel insurance is paid daily). Chipping on the window is a common problem in Iceland.

We were upgraded from VW Up to Nissan Qashqai as they didn't have the Up so pretty happy with that. Satnav we'd booked not available so were given a refund and the wifi dongle (also booked) for free and used our phone maps. Worked fine so would just book wifi if using again. Only hitch was that we'd arranged a pick up of the at 7.00 am but no one had turned up by the time we were being picked up at 8.00 so we had to leave key with reception which meant we couldn't get confirmation there was no damage. Turned out ok when I emailed them but was a slight concern.
Still pleased with the was Northbound organised everything.

No one was waiting to pick us up at the airport,no note or message to explain why. Had to call a couple of times as staff advised they'd be there in 20 mins which turned into 50 mins of waiting. This resulted in us being late for our check in at the hotel and had to pay extra for out of hours check in.

Car quality was okay, we didn't have any problems with that. Car return was quick too.

Also, the car was not renault clio, it was hyundai i20.

The crew is very friendly. When returning cars, we call to change our pick up location a day before and the crew is more than helpful to find us for I have really difficulty when pronounce the road name. We are satisfy on the service northbound provided. Just a small suggestion, the car interior and the seats is a little bit dirty, (With white spot on it...) but it's not big problem, we use tissue to wipe out.

Renting a car from Lagoon was very convenient: one of their employees drove the car over to the place we were staying, and at the end of our trip, came by to pick it up. The car itself was fine; it had some difficulty with hills and gravel roads, but overall we had no problems.

I had a great experience with Lagoon Car Rental. Not only did they deliver our car straight to our accommodation, but we got a free upgrade. The car was clean and ran well. Only the drop off point at Keflavik airport is a bit difficult to find - they take you to the airport via a shuttle and the drop off is at the beginning of what looks like an industrial estate. There was a small sign (which is very easy to miss) to point you in the right direction. The collection of the car was quick and I was in the airport in no time. Overall, a great experience.

Young staff who are not hugely enthusiastic, but very quickly and helpfully modified our pick up time when we arrived earlier than expected. Car was in good condition and was a delight to drive through the occasionally difficult Westfjords. I would happily choose Lagoon again.

Satisfactory n

In general fine with some limitations:
By pickup they did not know what flight we come with and how many persons, at least the driver who was supposed to pick us up.
We had to wait 40 min to be be picked up from the airport, they were not prepared for so many arrivals.
In spite of confirmation per e-mail, they did not change the car return date.
Our camping kit did not contain any pots or pans  so we had to ask them to deliver it on the way.
One car did not have functioning water pump and the cable for electricity connection was missing

I had a fairly pleasant experience.
Only issue I ran into was they had no record of my vehicle rental when I arrived. When they were able to find it, they had given away my 2016 Subaru Forester because of a time conflict. They offered me a Mitsubishi Outlander instead (or I had the option to wait for a returned Subaru to be cleaned).
Besides that, I had an easy experience with the company.
Thanks!

When we arrived at Lagoon Car Rental the informed us that the KIA Sorento that we were suppose to be getting to fit all 7 people in our group had been in an accident. However, they gave us 2 KIA Sportages and an extra GPS for the same price. The only negative was having to pay for double the diesel.

It was almost perfect except for 2 little details. We didn't get picked up on time and didn't know how to get in touch with lagoon car rental. We finally asked the airport service desk to call them after a half hour of waiting. Also, when we got there, the Subaru was not available. They gave us a kia instead, and I believe they believed it was an upgrade. The guys were very nice and business like. The car was able to go up the mountains with no problem. All in all it was a good experience and Iceland was beautiful!

The Blue Lagoon Car Rental service went very well for the most part. The only issue was that we initially set an 8 AM pick-up time, but for some reason there was some miscommunication and we didn't get picked up until 9 AM (after calling and emailing). Other than that, however, I appreciated the customer service we received. We had no problems with the car and everything else went well.

Another suggestion would be to provide printed directions on how to find the Lagoon Car Rental address near the airport. We got lucky and had Google Maps, but it would have been hard to find if we did not have GPS or did not know that it was actually located in Keflavik instead of at the airport terminal.

All in all, I had a wonderful time in Iceland and appreciate that the car was in good condition and did not have any problems.

Mixed. At the airport I was given a different car than i rented. Tire pressures were low, there was no scraper for Windows. Then I found out (luckily before I left reykjavik) that one if the headlights was out. So I had to go to the reykjavik office to exchange the car. Good news was that the second car was ok for the rest of the trip.

No, I can't find my Outlander when I arriving. Maybe the car had been lent, and then the receptionist let me choose any car I like in this place. Also, the receptionist is too busy. He have to process the work about rental car and pick up service at same time, just one person in your office. Maybe it is the reason why we waited over one hour at airport. Anyway, very thank you for your help to accomplish my journey.

The car was fabulous. But Lagoon was a bit disappointing. They did not have enough people working so when we arrived at 4:30 in the morning we had to wait for over 90 minutes to get a van to the building where we then had to wait for another hour to get our car.

We didn't get the Hyundai we were expecting. Instead we got a Kia. I didn't like it much. It had little power on the infrequent hills we encountered and the fuel economy, for a car of its size, was terrible. Also, on a couple of windy days, the car felt quite unstable and buffeted a lot by the wind - we felt unsafe in this car. I would have much preferred the Hyundai. Apparently Lagoon had some issues and the Hyundai hadn't been cleaned in time. Having said that, Lagoon sent someone to our hotel to pick us up which was very helpful.

We were given a KIA Ceed instead, no VW Golf was available at the time of our arrival.

Originally booked Automatic
The results to the scene change Manual
No way to accept
The front bumper has a small scratch
On-site credit card 600 euros
Afterwards did not tell how to deal with the results
A bit disappointing
thank you very much

The car was fine and worked well for our trip. However, the staff at Lagoon were not very friendly or helpful when we picked up the vehicle. We rented a car seat for our son and there was no instruction manual provided. The staff had no knowledge how to install the seat and when I asked for some help, I got a rather smart ass response ('you put the baby in it'). When I finally got someone to come out to the car to help, they went about installing the car seat incorrectly. The manufacturers label on the side of the seat clearly indicated that the method of install depended on the weight of the child but the person assisting us did not seem to think that was an issue and installed the seat forward facing instead of rear facing. We asked for another car seat, and there was only one available that was too small for our son (it was for newborns). Rather than offering to fix the situation, we were left to figure it out on our own. American and European countries (including Iceland) have different laws governing child seats. We relied on the rental company to provide us with a safe, functional, and reliable car seat for our trip - after all that was what we paid for - but we should have just flown with our own and risked getting in trouble for not having a 'legal' car seat since at least then we would have known our son would be safer in the event of an accident. I was disappointed that the Lagoon staff didn't appear to have any concern for our predicament. Had i not already paid for a large percentage of the rental, i would have used an international rental company instead.

Bad service had to wait at the airport for 2 hours and the rental car had a cracked glass which was very dangerous.

Car was extremely dirty when we got it. The cup holders had dirt stuck to it.
The person who assisted us with the documents when we arrived needs training. He did not explain a thing to us. We had to figure everything out ourselves.
Car was great.
Service needs a lot of work.

Takk takk!

Fantastic service

Reccommend from start to finish

Will definitely book again!

Thanks Lagoon

Highly recommend

Lagoon will make your vacation better