Welcome to Northbound!

Northbound makes renting a car in Iceland simple and affordable. We care about your experience, providing clear communication, competitive pricing, and friendly support every step of the way.

Our Story

Founded in 2015 by two friends, Arnar and Ívar, Northbound began with a simple idea: renting a car in Iceland should be straightforward and trustworthy. Today, we partner with carefully selected local and national car rental providers known for reliable cars and excellent service.

Our Mission

We aim to offer the lowest prices and the easiest, most transparent car rental booking experience. Your feedback helps us continually improve and maintain high standards, ensuring your journey is stress-free and enjoyable.

We are not aiming to be the biggest, but rather, we strive to be the best.

Our Promise

When you choose Northbound, we promise:

  • Clear and honest communication
  • Helpful, responsive support
  • Continuous improvement based on your input
  • Safe and reliable vehicles
  • Trusted partnerships aligned with our values

Our Values

We believe in:

  1. Honesty - Always straightforward with no surprises.
  2. Transparency - Complete clarity about pricing and rentals.
  3. Integrity - Doing the right thing consistently.
  4. Quality Service - Fast, friendly, and reliable help.
At Northbound we value our employees as family and appreciate their individual contributions and pride ourselves of being a family oriented company.
Image of the team of Northbound on an annual celebration trip
Image of the Northbound staff and spouses on an annual celebration trip. Sitting on four wheel bikes.

With a reputation for quality service and user friendly platform, we are able to provide competitive pricing and a vast range of rental options for car rentals in Iceland. We believe everyone is able to find the right vehicle for their needs using our platform.

Join the countless satisfied customers who have chosen Northbound for their car rental needs in Iceland.