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Northbound helps you find the perfect rental car for your trip to Iceland

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Reviews from around the web

What people are saying about us

We are proud of our standards of quality and service and those standards are reflected in what our users have to say about us. Book your rental car or day tour with Northbound and rest assured that a strong team of travel advisors is prepared to assist with any of your questions or concerns both before or after your Adventure.

Real Reviews from Real Customers

Our customer written reviews

Car rental companies in Iceland can be incredibly different from one another which is why reading the reviews and hearing what others have to say about them is probably the most important thing you'll do before you settle on a car. Visit our review center to compare over 9.000+ testimonials from verified travelers.

Reviews for Car Rentals
  • Outstanding!

    Rented a 4x4 in July 2022

    First of all, thank you for the kindness and professionalism of Anna Heiða Sigrúnardóttir. Without her and without Friðrik (MyCar Rent) it would not have been possible to hire the Toyota.
    The car: A WONDERFUL no matter where you look at it:...

  • Perfect!

    Rented a 4x4 in July 2022

    The 2018 Dacia Duster was the perfect vehicle for me when I was in Iceland. It had plenty of room for me, two family members, and our luggage. It also allowed us to travel on the F-roads, which provided us with amazing views of Iceland. The check-in...

  • Outstanding!

    Rented a 4x4 in July 2022

    We hired good car here. Friendly professional service. Everything went smoothly on time.
    I can recommened Northbound.

    Peter

  • Perfect!

    Rented a camper in July 2022

    Hej northbound-team,
    Thanks it was a perfect experience in iceland. We had a lot of unforgettable Moments. Also thanks for your Support and Service. The car was the best vehicle for our trips throug the highlands. It was a old (180.000km 😅), b...

  • Outstanding!

    Rented a camper in July 2022

    We chose Northboun.is because it offered the best price, overall.
    We found a company which was reliable and with a truly remarkable customer service.
    In particular I'd like to stress how supportive they have been in regard of Pickup an...

  • Perfect!

    Rented a 4x4 in July 2022

    Lotus are a professional and efficient team. Our car was in perfect condition and we appreciated having the option to select a guaranteed model; At drop off the staff requested I go back and fill the tank, but it only needed 2 liters; I thought this...

  • Outstanding!

    Rented a camper in July 2022

    I discovered Black Sheep Campers and Northbound while searching for affordable camper options that could be used on the highland F roads. Northbound had the cheapest prices anywhere, and I ended up renting a 4x4 Ford Explorer with a bed in the back f...

  • Outstanding!

    Rented a hatchback in July 2022

    We were assigned a new Toyota Hybrid RAV-4 and couldn't be happier. The gar was gas efficient and was fantastic to drive. I'm glad I went with Northbound.

  • Perfect!

    Rented a station in July 2022

    I had a great experience using Northbound. 5-Star service all around. I would absolutely use them again and I recommend them to anyone who is renting a car in Iceland.

  • Outstanding!

    Rented a 4x4 in July 2022

    The car felt almost new. Incredibly clean. No issues with it at all.
    We got a puncture and had to put the spare on, it was a good new tyre. Because it was a weekend we couldn't get the puncture fixed before we handed the car back - we were ner...

Why Northbound?

We're not the biggest, but we are the best

Northbound is one of the largest marketplaces for rental cars in Iceland, with over 300 curated options for you to choose from and over 9.000+ verified reviews to help your decision. Our best price guarantee will ensure you will always get the best prices from the car rental and we do not add any fees on top of that price.

Best Service Guaranteed

We believe in forming long-term relationships with our users, which is why we only partner with local Iceland car rentals that provide the best possible service. From beginning to end, your journey shall be spectacular.

Easy to Use

The Northbound platform is designed by us from the ground up with user experience in mind so that you may find everything you need to assemble the perfect holiday in Iceland with the simple click of a button. Your Iceland rental car is waiting.

Instant Confirmation

All bookings are reserved and confirmed immediately, leaving you with peace of mind and security in knowing that your Icelandic journey is waiting for you to arrive as you rent a car or book a tour in Iceland.