Create your own adventure in Iceland

Northbound helps you find the perfect rental car for your trip to Iceland

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Reviews from around the web

What people are saying about us

We are proud of our standards of quality and service and those standards are reflected in what our users have to say about us. Book your rental car or day tour with Northbound and rest assured that a strong team of travel advisors is prepared to assist with any of your questions or concerns both before or after your Adventure.

Real Reviews from Real Customers

Our customer written reviews

Car rental companies in Iceland can be incredibly different from one another which is why reading the reviews and hearing what others have to say about them is probably the most important thing you'll do before you settle on a car. Visit our review center to compare over 8.000+ testimonials from verified travelers.

Reviews for Car Rentals
  • Perfect!

    Rented a hatchback in May 2022

    Reservation, Pickup and DropOff were without any problem. The car (Dacia Sandero) was in good condition. We definitely recommend Northbound/Go Car Rental.

  • Perfect!

    Rented a hatchback in May 2022

    Our rental through Northbound went great. The car was priced well, the customer service was very responsive, and the airport pickup was seamless. Would definitely recommend to anyone traveling to Iceland!

  • Outstanding!

    Rented a 4x4 in May 2022

    My whole experience with Northbound great. Fara took sometime to check us in and give us a rental car as there was some computer problem and information were not transmitted from Northbound to Fara. However, Fara did allow us to keep car for an extra...

  • Perfect!

    Rented a hatchback in May 2022

    The car was perfect for our trip around the Ring Road! Pickup and dropoff were easy and smooth and communication was great with both Northbound and MYCAR.

  • Outstanding!

    Rented a 4x4 in March 2022

    My experience with MyCar and northbound rental company was excellent. From the moment we walked into the location, we were treated with utmost care. Car was brand new and exactly what we asked for. All the documentation was in order and we did not h...

  • Perfect!

    Rented a hatchback in April 2022

    What a service, great customer service, The car was excellent and communication with Northbound is excellent and all my queries and questions were answered almost immediately were professional. The procedure for hiring and returning the car is very f...

  • Good

    Rented a 4x4 in April 2022

    Booking through Northbound was flawelss and without any complications. The car itself could use some maintenance, but nothing serious, so overall it was a very good experience :)

  • Perfect!

    Rented a 4x4 in April 2022

    Awesome experience with Lava Car Rental. They were helpful and everything went well.

    We will visit again in 2 years and for sure will rent an electric car. If Lava / Northbound could provide it by then, we will use yout services again.

  • Outstanding!

    Rented a 4x4 in April 2022

    I have used Northbound twice and the second time was twice as good! This company gets 5 out of 5 from me!

  • Perfect!

    Rented a 4x4 in March 2022

    Smooth experience with Lava, booked via Northbound. We were easily able to amend our booking via email when we wanted to upgrade our insurance and add wifi. We were collected at the airport and after a short wait driven to the rental location. Car...

Why Northbound?

We're not the biggest, but we are the best

Northbound is one of the largest marketplaces for rental cars in Iceland, with over 300 curated options for you to choose from and over 8.000+ verified reviews to help your decision. Our best price guarantee will ensure you will always get the best prices from the car rental and we do not add any fees on top of that price.

Best Service Guaranteed

We believe in forming long-term relationships with our users, which is why we only partner with local Iceland car rentals that provide the best possible service. From beginning to end, your journey shall be spectacular.

Easy to Use

The Northbound platform is designed by us from the ground up with user experience in mind so that you may find everything you need to assemble the perfect holiday in Iceland with the simple click of a button. Your Iceland rental car is waiting.

Instant Confirmation

All bookings are reserved and confirmed immediately, leaving you with peace of mind and security in knowing that your Icelandic journey is waiting for you to arrive as you rent a car or book a tour in Iceland.