Create your own adventure in Iceland

Northbound helps you find the perfect rental car for your trip to Iceland

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Best Price Guaranteed

Reviews from around the web

What people are saying about us

We are proud of our standards of quality and service and those standards are reflected in what our users have to say about us. Book your rental car or day tour with Northbound and rest assured that a strong team of travel advisors is prepared to assist with any of your questions or concerns both before or after your Adventure.

Real Reviews from Real Customers

Our customer written reviews

Car rental companies in Iceland can be incredibly different from one another which is why reading the reviews and hearing what others have to say about them is probably the most important thing you'll do before you settle on a car. Visit our review center to compare over 10.000+ testimonials from verified travelers.

Reviews for Car Rentals
  • Perfect!

    Rented a 4x4 in May 2023

    LOVED Lava Car Rental + Northbound - would highly recommend them if traveling to Iceland!

  • Perfect!

    Rented a 4x4 in May 2023

    Great car, seamless experience with Northbound and Lava Car Rental.

  • Perfect!

    Rented a 4x4 in April 2023

    The vehicle was great, super clean and looked new! I will definitely be using Northbound for my next rental cars!

  • Perfect!

    Rented a camper in April 2023

    I chose you for the prices, but my experience was amazing. The van was clean and had everything needed for a great trip. There was a ton of storage for those of us who maybe overpacked. And the bedding was clean and comfortable to sleep on for a week...

  • Perfect!

    Rented a 4x4 in April 2023

    The whole interaction and communications to rent my car was excellent. Everything was as advertised. from booking the car online through northbound to the car rental company Mycar. Mycar as a rental company was also excellent. The service provided...

  • Perfect!

    Rented a station in April 2023

    Car was in great condition and the pick up and drop off went very smoothly. Overall great experience with northbound and GO Car rental!

  • Outstanding!

    Rented a 4x4 in April 2023

    I booked a car online, and realised I should have booked another model - so I reached out to Northbounds customer service and they helped me change to a better fitting option for less money - the mail correspondence went smoothly and was very helpful...

  • Outstanding!

    Rented a camper in March 2023

    Booking my rental car through Northbound made the process incredibly easy. The communication was great and the vehicle fit my needs perfectly. I wasn't sure how long it would take to go through customs so I arranged for a later pick-up time. I called...

  • Perfect!

    Rented a 4x4 in April 2023

    The Toyota Yaris was new, very confortable and clean.
    The costumer service from Northbound was exellent: always answered my questions and clarified any doubts that I had.
    The staff from MyCar were also very efficient: fast pick up at t...

  • Outstanding!

    Rented a camper in April 2023

    We were upgraded to a Ford Explorer on the day for rental - no complaints! Everything went so smoothly and the contact was so close and easy if needed. Would highly recommend Nortbound for car rental.

Why Northbound?

We're not the biggest, but we are the best

Northbound is one of the largest marketplaces for rental cars in Iceland, with over 300 curated options for you to choose from and over 10.000+ verified reviews to help your decision. Our best price guarantee will ensure you will always get the best prices from the car rental and we do not add any fees on top of that price.

Best Service Guaranteed

We believe in forming long-term relationships with our users, which is why we only partner with local Iceland car rentals that provide the best possible service. From beginning to end, your journey shall be spectacular.

Easy to Use

The Northbound platform is designed by us from the ground up with user experience in mind so that you may find everything you need to assemble the perfect holiday in Iceland with the simple click of a button. Your Iceland rental car is waiting.

Instant Confirmation

All bookings are reserved and confirmed immediately, leaving you with peace of mind and security in knowing that your Icelandic journey is waiting for you to arrive as you rent a car or book a tour in Iceland.