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Northbound helps you find the perfect rental car for your trip to Iceland

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Reviews from around the web

What people are saying about us

We are proud of our standards of quality and service and those standards are reflected in what our users have to say about us. Book your rental car or day tour with Northbound and rest assured that a strong team of travel advisors is prepared to assist with any of your questions or concerns both before or after your Adventure.

Real Reviews from Real Customers

Our customer written reviews

Car rental companies in Iceland can be incredibly different from one another which is why reading the reviews and hearing what others have to say about them is probably the most important thing you'll do before you settle on a car. Visit our review center to compare over 9.000+ testimonials from verified travelers.

Reviews for Car Rentals
  • Outstanding!

    Rented a 4x4 in December 2022

    This was our first time dealing with Northbound and I must say everything was flawless from start to finish. The reservation, the confirmation and even the contact info when I had a question and needed to speak to someone in person. The vehicle was e...

  • Perfect!

    Rented a 4x4 in November 2022

    Thank you Northbounb for helping me to make an awesome road trip come true. At the beginning it was the bargain price you offered that made me choose your company but what I appreciated the most it was your customer support, during the organizing of...

  • Perfect!

    Rented a 4x4 in November 2022

    Have used Northbound 3 times now and every time I go with MyCar, the Land Cruiser was a excellent pick for driving the Westfjords and the South Coast, we usually rent the RAV4 but went with something bigger this time and it was worth it! Handles gre...

  • Perfect!

    Rented a camper in November 2022

    Very well organized. We rented a camper through Northbound on We arrived at dawn and were waiting for us at the airport, reception open 24/7 and without any problem. Totally recommended.

    Muy bien organizado. Alquilam...

  • Fantastic!

    Rented a 4x4 in November 2022

    Booking through Northbound was very easy. Pickup, paperwork and car handover at Lotus was a breeze. The staff didn't try to foist lots of add-ons onto me and gave me lots of handy hints and info that I had never been given before (in the four previ...

  • Outstanding!

    Rented a minibus in November 2022

    Our experience with northbound was great, no issues at all. A little confusing on the whole pickup situation but otherwise all good.

    Thank you.

  • Outstanding!

    Rented a 4x4 in November 2022

    I loved booking with Northbound from Italy, but I highly recommend to check insurance prices too. Our car company, Lotus car rentals was great and I really appreciated their help in choosing an insurance! Moreover, Gregory, an employee of Lotus Car R...

  • Outstanding!

    Rented a hatchback in October 2022

    I found really easy to book via northbound. Once at the airport I got confused cause I was looking for a sign with northbound on it, but when I called, staff told me to look for the go Iceland one and that if nobody was there, that he will arrive sh...

  • Outstanding!

    Rented a minibus in October 2022

    Vehicle collected at tip top condition, handover was smooth and Northbound team has been really responsive. The rental was the best we could found too. We had fun, smooth and memorable trips with this Toyota Proace Verso across the south island, it f...

  • Perfect!

    Rented a 4x4 in October 2022

    This was the easiest rental experience with competent staff and the best price. The car handled Icelandic weather and F roads so well that I'm considering buying one. The heated seats and heated steering wheel were unexpected and appreciated perks....

Why Northbound?

We're not the biggest, but we are the best

Northbound is one of the largest marketplaces for rental cars in Iceland, with over 300 curated options for you to choose from and over 9.000+ verified reviews to help your decision. Our best price guarantee will ensure you will always get the best prices from the car rental and we do not add any fees on top of that price.

Best Service Guaranteed

We believe in forming long-term relationships with our users, which is why we only partner with local Iceland car rentals that provide the best possible service. From beginning to end, your journey shall be spectacular.

Easy to Use

The Northbound platform is designed by us from the ground up with user experience in mind so that you may find everything you need to assemble the perfect holiday in Iceland with the simple click of a button. Your Iceland rental car is waiting.

Instant Confirmation

All bookings are reserved and confirmed immediately, leaving you with peace of mind and security in knowing that your Icelandic journey is waiting for you to arrive as you rent a car or book a tour in Iceland.