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Northbound helps you find the perfect rental car for your trip to Iceland

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Reviews from around the web

What people are saying about us

We are proud of our standards of quality and service and those standards are reflected in what our users have to say about us. Book your rental car or day tour with Northbound and rest assured that a strong team of travel advisors is prepared to assist with any of your questions or concerns both before or after your Adventure.

Real Reviews from Real Customers

Our customer written reviews

Car rental companies in Iceland can be incredibly different from one another which is why reading the reviews and hearing what others have to say about them is probably the most important thing you'll do before you settle on a car. Visit our review center to compare over 9.000+ testimonials from verified travelers.

Reviews for Car Rentals
  • Outstanding!

    Rented a 4x4 in September 2022

    Our trip was excellent, made all the better by the excellent pre-trip communication with Northbound, as well as of course, the car. It was very comfortable, easy to drive and took us into Landmannalauger on the west (two river crossings) and north ro...

  • Perfect!

    Rented a camper in September 2022

    The Northbound team were very helpful and easy to deal with. transfers to and from the airport were swift and comfortable. We were given an upgrade as our car had a fault. The car was in great condition and dealt with the "F" roads with ease. Highly...

  • Outstanding!

    Rented a camper in August 2022

    Was a fantastic experience, and a super smooth connection. I don’t normally book things through a third party but sometimes exceptions are the right choice. Would recommend using North Bound.

  • Perfect!

    Rented a hatchback in September 2022

    It was our first time renting a car and everything went really well with Northbound. The staff were nice and flexible. The car worked perfectly, only one thing we’d change is being more careful while choosing the car model because of its trunk capaci...

  • Perfect!

    Rented a 4x4 in August 2022

    We enjoyed our time with the Dacia Duster.
    The pickup and dropoff with the shuttle was really uncomplicated and the contact persons were absolutely courteous.
    Thanks a lot! We will recommend Northbaund.

    Kind re...

  • Fantastic!

    Rented a 4x4 in August 2022

    Excellent service and response to questions. Great car too and we were pleased to get an upgrade. Super work Northbound

  • Fantastic!

    Rented a 4x4 in August 2022

    Transfers were both immediately. Car was brand new. We had to wait 30 min due to missing car (same happened to the family present when we left). Communication was very reduced. I would liked to have seen a written report on existing damages...

  • Perfect!

    Rented a 4x4 in August 2022

    Overall I found the experience of Northbound very satisfying. From the ease of comparing rental cars available, to the many details provided on the website, to the very quick response time by email, there were many things they did well. The rental co...

  • Perfect!

    Rented a 4x4 in August 2022

    The car rental experience with Northbound and Lava Car Rental was great and we would definitely recommend you guys to our freinds and family travelling to Iceland.

    The car and the service was up to the mark, however as discussed with t...

  • Outstanding!

    Rented a 4x4 in August 2022

    It was a perfect car to travel in! Road great and did not have any trouble.

Why Northbound?

We're not the biggest, but we are the best

Northbound is one of the largest marketplaces for rental cars in Iceland, with over 300 curated options for you to choose from and over 9.000+ verified reviews to help your decision. Our best price guarantee will ensure you will always get the best prices from the car rental and we do not add any fees on top of that price.

Best Service Guaranteed

We believe in forming long-term relationships with our users, which is why we only partner with local Iceland car rentals that provide the best possible service. From beginning to end, your journey shall be spectacular.

Easy to Use

The Northbound platform is designed by us from the ground up with user experience in mind so that you may find everything you need to assemble the perfect holiday in Iceland with the simple click of a button. Your Iceland rental car is waiting.

Instant Confirmation

All bookings are reserved and confirmed immediately, leaving you with peace of mind and security in knowing that your Icelandic journey is waiting for you to arrive as you rent a car or book a tour in Iceland.