About Us

Founded in 2015, Northbound is an online marketplace for travel services where visitors to Iceland can find and compare prices for various services and activities. 

Northbound was established with the principles of quality service and traveler experience in mind. We aim to become the leading platform in the travel industry in terms of service to the customer. The great majority of travel services platforms focus on accumulating a vast amount of service suppliers such as hotels, tour operators and car rentals. This is where Northbound steps in a different direction.

 

Why should you rent with Northbound?

The short answer is that with us you can rest assured that you will be delivered the highest quality service possible every time. Northbound was founded upon the principles of becoming the first and only stop for travelers that want to be assured that they will get an experience worth talking about, with staff that genuinely have your best interest at heart. We never want to become the biggest, but we want to be the best.

We only partner with car rental agencies that are ready to travel with us on our journey to become the best. To help us decide if any car rental is the right choice for a Northbound partner we look at these factors:

  • You the Renter - We listen to what people are saying by reading reviews on popular travel websites and other booking mediums, and only partner with those who are known for giving their customers great or outstanding service.
  • Personal Relationships - We meet with the people behind the car rental face to face to discover if there is common ground.
  • Transparency - We do not partner with any car rental that tries to charge hidden fees not explained thoroughly by their terms & conditions.
  • Safety - We require certain safety standards from our partners such as studded tires during winter periods, tire repair kit or extra tire in every vehicle, no compromised vehicles rented out, regular inspections and much more.
  • Flexibility - We are people like you and so are the car rentals we work with. We try our best to approach every customer in a flexible manner so that we can accommodate special requests without going by the book every time. Send a request our way and we’ll see what we can do.