Why Choose Northbound?
The first decision we made when starting Northbound was to always be honest with our customers and to put their needs first. We know a trip to Iceland is not something you do on a whim. For many it is a once-in-a-lifetime journey. Our job is to make sure your rental car never gets in the way of that experience.
Whether you are looking for the most affordable rental in Iceland or you want to maximize your chances of seeing the Northern Lights, we are here to help you make it happen.
Why Travelers Choose Northbound
1. Lowest Price Guarantee
All our rental partners agree to list their lowest rates on Northbound. That means you never pay more than booking directly, and in some cases even less. We believe your money should be spent on adventures, not hidden fees.
From our valued customer
2. Transparent Reviews
After every rental we ask our customers to review their experience. These reviews are published directly on our site so you can make an informed choice. We never work with companies that operate dishonestly or put travelers at risk.
From our valued customer
3. Strict Quality Control
We carefully vet every supplier. If a company’s reputation does not meet our standards, we do not list them. This ensures you get safe, reliable vehicles and service you can trust.
From our valued customer
4. Support That Cares
Our customer support team takes pride in being approachable, fast, and helpful. You can reach us via live chat or email anytime. We are real people and we genuinely enjoy helping travelers make the most of their trip.
From our valued customer
5. Honest and Straightforward
No hidden fees and no sneaky upsells. Our booking process is designed to be simple and stress-free. We never push insurance you do not need, and we always explain when it makes sense to add coverage.
From our valued customer
6. All Vehicle Types
Unlike many competitors, Northbound offers every type of vehicle in one place: economy cars, 4x4s, minivans, family cars, campers, and motorhomes. Whatever your trip requires, we help you find the best fit.
From our valued customer
7. Help When Issues Arise
If disputes happen, like accidental double charges or miscommunication, we step in on your behalf. We make sure issues are resolved quickly so you can focus on enjoying your trip.
From our valued customer
8. No Booking Fees
Northbound never adds extra costs to your rental. You pay the same price as booking direct, and in some cases we absorb part of our share to keep you happy. Our goal is your satisfaction, not hidden profits.
From our valued customer
9. Simple Booking and Instant Confirmation
We built Northbound to be clean and user-friendly. Every booking is instantly confirmed so you can rest easy knowing your car will be ready when you land.
From our valued customer
