Local Car Rentals in Iceland or Big Brand Rentals - Which Is Better?

When planning a trip to Iceland, renting a car is often a must for exploring the country's awesome landscapes.

But let's talk about the big decision: Should you go with a local Icelandic car rental company or stick with a global brand you already know?

Both have their ups and downs, and we're here to break it all down for you.

The Case for Local Icelandic Car Rental Companies

Look, local car rentals are like the hometown heroes of Iceland. They're the ones who know the land, the roads, and the quirks of this beautiful, unpredictable country.

Here's why they're worth considering:

Pros:

1. They Know Iceland Like the Back of Their Hand
   These companies deal with Iceland's wild roads every day. They'll tell you what's up with F-Roads, how to handle river crossings, and when to skip certain routes altogether. It's like having a local friend who actually knows what they're doing.

2. Vehicles Built for Adventure
   Need a 4x4 for some off-road action or a camper for a week in the highlands? Local companies have the goods. Plus, they'll often throw in extras like GPS, Wi-Fi, or camping gear?stuff you'll actually use out here.

3. They Actually Care About You
   Smaller businesses mean personal service. You're not just another booking number; they'll take the time to give you tips, advice, and maybe even a heads-up about the best local hot springs.

4. You're Supporting Iceland's Economy
   Renting locally means your money stays in Iceland. You're helping small businesses thrive, which is a win-win.

5. Cool Extras
   Local companies often toss in things like free airport shuttles, discounts on local tours, or no extra fees for additional drivers. They know what travelers need and make it happen.

Cons:

1. Not as Many Cars
   Let's be real?if you're booking last minute during peak season, you might have fewer options.

2. Booking Systems Can Be a Bit Basic
   Some local companies don't have the fanciest websites or apps. But hey, sometimes old-school works just fine.

3. Insurance Might Be a Little Different
   Their insurance terms might not be what you're used to, so read the fine print.

The Case for Global Car Rental Brands in Iceland

Now, let's talk about the big players?Hertz, Avis, Enterprise. They're like the chain restaurants of the car rental world: you know what to expect, but don't expect anything mind-blowing. Here's how they stack up:

Pros:

1. Familiar and Reliable
   You've probably rented from them before, so there's a certain comfort in knowing what you're getting. No surprises? usually.

2. Tons of Cars
   Need a car last minute? Global brands have huge fleets, so you'll probably find something that works.

3. Easy to Book
   Their websites and apps are slick, user-friendly, and often come with loyalty perks. It's all very polished.

4. Clear Insurance Terms
   They've got standardized policies that are easy to understand. No head-scratching over what's covered.

Cons:

1. They Don't Know Iceland Like Locals Do
   Sure, they can give you a map, but don't expect advice about that sketchy river crossing on F249.

2. Limited Off-Road Options
   A lot of their cars aren't built for Iceland's rugged terrain. If you're planning to hit the highlands, you might be out of luck.

3. Higher Costs
   Big names mean big prices. Add in all the extras, and you might be shelling out more than you planned.

4. Rigid Rules
   They've got corporate policies to follow, which means less flexibility if you need to make a last-minute change.

So, What Should You Choose?

Here's the deal: If you're planning to stick to the main roads and want a quick, no-fuss experience, go with a global brand. But if you're craving adventure and want someone in your corner who actually gets Iceland, a local car rental company is the way to go.

Think about your itinerary, budget, and what kind of trip you want to have. And remember, whether you're cruising the Ring Road or tackling F-Roads, Iceland's epic landscapes are worth every mile. Drive safe and enjoy the ride!