Why Travelers Choose Northbound

Using our services will never cost you anything. Our agreement with each supplier details that they pay us a commission for each rented vehicle and in return, we do not add anything from our end.

With our Best Price Guarantee policy you can be certain you will get the the best price for the same vehicle from the same supplier. If you happen to find the vehicle at a lower price before you pick up the vehicle, you can contact us and we'll match the price.

We are constantly creating new and easier ways for our customers to rent the vehicle they require in their travels. Let's be honest, renting a car shouldn't be the primary focus of your travel plan, you should simply get a great vehicle that enhances the Icelandic experience without it being a hassle. This is what we're aiming for in everything we do and why we have a strict quality standard we hold all of our suppliers to.

We do our absolute best to deliver the highest-quality customer service, we are here to answer any questions you might have regarding your travel in Iceland, and we happen to be experts in driving in Icelandic conditions because we actually live here!

Sometimes disputes happen despite our quality standard, we are all human after all. Our team has helped people through language barriers, miscommunication as well as contacting suppliers when they are lacking in response times to important queries or documents. Due to our personal connection with suppliers we can contact them through both business and personal phone easily if you are having difficulty contacting them through messaging.

Because suppliers compete for bookings on Northbound, they have a strong incentive to offer more attractive terms, not just competitive prices. This often includes more flexible cancellation conditions, with many rental car bookings offering free cancellation up to 48 hours before pickup. Any exceptions or different cancellation terms are clearly shown before you book.

VAT and mandatory rental charges are included in the displayed rental price, except for the government kilometre tax. This is paid separately to the rental company, with an estimate shown during checkout and on your voucher.

Our business, as well as our entire Northbound staff, is located in Iceland, specifically, near KEF Airport, Keflavík. We are all born and raised in Iceland, speak fluent Icelandic and English, and actually have personal relationships with some of our suppliers. We've been on the Icelandic roads and been subject to Icelandic weather and road conditions since before we learned to walk. We know the country's ins & outs and we're armed with tips on how to navigate Iceland.

We hold our suppliers to a very high standard of quality, we vet all of them before partnering up with them and make sure we only offer the highest quality services available in the industry.