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Your One Stop for Rental cars & Tours in Iceland

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A perfect experience start to finish. The Northbound booking was refreshingly easy, without all the infuriating hard-sell tactics other outfits use...

John from United States
Traveled to Iceland in Jul 2016

This form (and the email that the link came it) is fantastic user experience design! I'm not sure if the email was auto-generated (as these things tend to be) but I definitely didn't feel that way when I received it...

Patrick from Canada
Traveled to Iceland in Jul 2016

Thank you. Everything was perfect. Your equip was very helpfull...we enjoyed our stay in Iceland

Jean charles from France
Traveled to Iceland in May 2016

Our trip around ring road was perfect! Thanks for the nice car, we could also make small detours and the bumpy roads were no problem! F-roads I would not recommend though with a small car like the Vitara...

Kristian from Finland
Traveled to Iceland in Jun 2016

The little Jimny was the perfect companion for what we wanted to do. Small 4x4, reliable and easy to drive...

Ole Joergen from Norway
Traveled to Iceland in Jun 2016

Great experience, the car was a brand new and clean Hyundai i-10 (same class as Aygo). No problems at all, car pickup in time and easy restitution...

Matteo from Italy
Traveled to Iceland in May 2016

We rented the car through Northbound. We also booked a cave tour near Reykjavik through the same company...

Leah from United States
Traveled to Iceland in Mar 2016

Muy bien todo. Perfecto. Puntuales. Y el coche perfecto para nuestras necesidades. Muchas gracias.

Josefina from Spain
Traveled to Iceland in Apr 2016

I had a wonderful rental car experience with Northbound! They gave me a very clean, well-maintained vehicle and I was pleased to not have a single issue during my road trip to West and South Iceland...

Danielle from United States
Traveled to Iceland in May 2016

Compare Easily

Search over 200 vehicles from the top 20 car rentals in Iceland

Free Cancellations

Free cancellations 48 hours before your arrival time and free amendments any time

Instant Confirmation

Book and confirm instantly with the simple and trusted Northbound booking engine.

Our Icelandic Rental Cars

You'll find these types of rental cars on Northbound

Economy Cars

Quick and agile cars for those tight Reykjavík city streets. The hatchback is perfect for those looking for cheap car rental options.

4x4 Jeeps

The ultimate road trip vehicles. Experiencing Iceland behind the wheel of a 4x4 rental car is an experience unlike any other.

Campers & Campervans

The freedom and mobility that comes with traveling Iceland in your affordable camper rental car is unmatched by anything.

Minivans & Busses

Renting a car for a group of people can be tricky, but our selection of affordable minivans and passenger cars is the cheapest solution.

Family Cars

Comfortable to drive with spacious cabins, these larger rental cars are a great means of traveling through Iceland with plenty of bootspace for all of your luggage.

GO Car Rental
Arctic Car Rental
Icerental 4x4
Orange Car Rental
Thrifty Car Rental Iceland
Lagoon Car Rental
RÁS Car Rental
Ace Car Rental
Lava Auto
Go Campers
ALT Car Rental
Grand Iceland
Rent A Wreck
Stracta Cars
Camping Cars
Ice Rental Cars
Northern Lights Car Rental

Our Tour Categories

One of the largest marketplaces for tours in Iceland

Day Tours

The largest and most diverse category of tours available. Whether you're interested in waterfalls, hot springs, glacier adventure, general sightseeing or something entirely different, you'll find it here.

See our Day Tours

Boat Tours

The ocean holds many secrets and treasured sights. View our boat tour category and take a look at a wide selection of whale watching tours, Grímsey boat transfers or puffin-oriented adventure.

See our Boat Tours

ATV & Buggy Tours

For the adrenaline junkies out there, our ATV & Buggy tour category surely holds the thrilling ride the more daring and adventurous souls demand.  Take a look and book a ride through landscape you've never before experienced.

See our ATV & Buggy Tours

Glacier Tours

An entirely different world exists on the great icecaps of the world. Your travels to Iceland offer you an unprecedented opportunity to reach these frozen wastes and create an adventure you'll talk about for an entire lifetime.

See our Glacier Tours

Golden Circle Tours

There's an excellent reason why the Golden Circle route is such a popular way for travelers to Iceland. It affords you the opportunity to see one of Iceland's most impressive waterfalls, a powerful geyser and much more.

See our Golden Circle Tours

Northern Lights Tours

The Aurora Borealis, a rare phenomenon of nature that even the locals look up at, dumbfounded in awe. Increase your chances to see the magic of the Northern Light with a specialized Northern Lights tour. 

See our Northern Lights Tours

And much more!

See All Tours

Why Northbound?

Best Service Guaranteed

We believe in forming long-term relationships with our users, which is why we only partner with suppliers that provide the best possible service. From beginning to end, your journey shall be spectacular.

Easy to Use

The Northbound platform is designed by us from the ground up with user experience in mind so that you may find everything you need to assemble the perfect holiday in Iceland with the simple click of a button.

Instant Confirmation

All bookings are reserved and confirmed immediately, leaving you with peace of mind and security in knowing that your Icelandic journey is waiting for you to arrive as you rent a car or book a tour in Iceland.

Free Amendments

We realize plans can change, which is why all bookings made with Northbound can be modified or cancelled for a full refund after you've booked for no additional charges. Renting a car in Iceland or booking a tour has never been easier!

No Added Fees

You will never experience hidden fees or added booking fees of any sort with Northbound. The total price you see on your voucher includes everything from VAT to road fees, which makes Northbound, truly, the best way to rent a car in Iceland.

Minimum Deposit

When you rent a car with Northbound you only need to leave a small booking deposit to reserve your vehicle. The rest you can pay when you arrive in Iceland.

The Northbound Blog

Your Source for Everything Iceland

Get A Glimpse of Iceland

A Humorous Way to Learn a Thing or Two About Iceland

Reviews from our Customers

Real Reviews from Real Customers

We had a great experience. Short story: - Arrival gate greeting/airport pick up - Short (5 minute) drive to office/hire car - Friendly staff - No fuss - Affordable - Information: useful driving/weather/safety/tourist tips provided - Drop off: we could leave the car at the airport due to our early departure Longer story: - We were met at the airport arrival gates (at 1am!) and taken to the office where the car was located (5 minute drive) where we were advised on the best weather and road condition sources to use while travelling Iceland and on how to drive in snowy conditions (my first time)...

Everything perfect

The Car was Good

After been reading horror stories on the Internet about car rental firms on Iceland I must say that Autorental really delivered! I got the car I book with the GPS and child seats included as promised. The service was more than great both on the pick up and the return of the car. The car had some scratches but nothing for us to complain about and nothing that brought us any trouble!

We had a great time in Iceland and the car was excellent! We would definitely recommend Icerental 4x4 to anyone wanting a nice 4x4 for the whole ring road. The only thing to be improved would be communication about pick up and drop off but overall a great experience.

It was a great company with great service. The car was good, windshield wipers and headlights didnt work too well, but when the car broke down, we had an agent pick us immediately and the new car we recieved was in excellent condition. Overall, our experience was great.

Everything was perfect with ACE car rental. They were waiting for us at the airport, the quality of the car was perfect. In a word we are satisfied after 2000 km also in the roads "F".

We enjoyed driving the Suzuki Vitara, we were satisfied. we just waited 30 minutes in our hotel before someone pick us up to the Icerental but anyway we spent good holiday . Iceland is a beautiful country. Such lovely places to visit!

We came in Iceland in December and we had rent a little 4X4 Jimny, perfect for two person! A person came in the airport for welcome us and after we let the car in the airport for the departure. If we will come back for the summer we will rent the same 4x4 at Northbound! Thank you for everything! Mélanie & Guilhem (French people)

Car was excellent, too bad we had to fill up the washer fluid and there was no scraper to de-ice the windshield so we bought one of those.

Great customer support / service. Friendly people and well worth the money. Even got an upgrade. Highly recommended.

They were very good, the only problem was of my own doing - the door blew open in strong wind, something I should have known from experience could happen. The door was damaged, and this type of damage is not covered by insurance (something I was aware of beforehand), and it was quite expensive to fix but not as bad as I feared and the owner and staff were very sympathetic. But we warned! This type of damage is extremely common - an old trick that I'd forgotten, but is very simple to follow: In strong winds, always try to park facing the wind direction!

Everything was as expected. We were delayed due to the weather so we had to return a bit late but Thrifty was nice enough to give us a slight extension. Thank you!

Très gentils et serviables malgré notre retard d'avion et la période de noel tout était parfait. Nous recommandons vivement !

Renting GCR was excellent experience overall. Initially when we arrived we missed the representative in the Arrivals area and we became confused between GO Car and GO Iceland .... this took a little time to straighten out, but once we'd managed this we didn't look back! The GCR representative was extremely professional and friendly and the return process worked smoothly. Through the trip (2000km) the Subaru performed well, although when we do it again (which we will for sure) I will probably trade up to something bigger - we learned that in the amazing Iceland you can never have big enough wheels!

car with 4x4 was very useful, as the street conditions can change very quickly in iceland. seat heating system for both front seats was a big plus!! usb-plug for smart phone charging was very useful. 4x4 can be taken out if not needed, so you can safe petrol. we got a discount card for petrol purchase provided by the company. excellent service, friendly personal.

Our Jimny from Icerental 4x4 was great. We recommend that rental car company!

The car was just as expected! The service was great, and our guide Grettir even better. He was not only helpful by receiving us in the airport, but also had great advice and other useful information to tell us about Iceland!

We had a wonderfull trip to Iceland thanks to Icerental 4x4. With the 4x4 we experienced a wonderfull valley which wouldn't have been possible to visit with a normal car. The service from the company was in top, and they where easy to contact with our questions. Further more we brought our 3 kids, and to make sure of the security we rented car seats for kids also at Icerental 4x4. We would definitely use the services at Icerental for later trips to Iceland.

Excellent. The guys were very responsive to all of my enquiries over email and on the phone.

Our experience with Icerental was really good. We were met at arrivals by a very relaxed man, who took us to our car. We were given an automatic, which I had never driven before, ( I had requested a manual) & the only negative thing I would say is that he didn't show me how to drive it - he left that to my husband, who had driven an automatic in the past. I'm glad I took out gravel insurance, as I had peace of mind with all the cars kicking it up around us. The cars aren't pristine, but that suited us - they're more used & 'comfortable'...

We traveled arround the Ring Road and it was so Great! The Arctic car was Perfect and it Never dissapointed us

Ice Rental Cars was great! Our car was very competitively priced, brand new, and worked like a charm. The premium insurance cover was also the best value for money we could find. The office near Keflavik airport was a bit hard to find but the airport shuttle as great!