Create your own adventure in Iceland
Northbound helps you find the perfect rental car for your trip to Iceland

Reviews from around the web
What people are saying about us
We are proud of our standards of quality and service and those standards are reflected in what our users have to say about us. Book your rental car or day tour with Northbound and rest assured that a strong team of travel advisors is prepared to assist with any of your questions or concerns both before or after your Adventure.
You'll find these cars while searching on Northbound
Our Icelandic Rental Cars
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Economy Cars
Quick and agile cars for those tight Reykjavík city streets. The hatchback is perfect for those looking for cheap Iceland car rental options.
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Family Cars
Comfortable to drive with spacious cabins, these larger rental cars are a great means of traveling through Iceland with plenty of bootspace for all of your luggage.
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4x4 Jeeps
The ultimate road trip vehicles. Experiencing Iceland behind the wheel of a 4x4 rental car is an experience unlike any other.
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Minivans & Busses
Renting a car for a group of people can be tricky, but our selection of affordable minivans and passenger cars is the cheapest solution.
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Campers
The freedom and mobility that comes with traveling Iceland in your affordable camper rental car is unmatched by anything.
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Motorhomes
With endless landscapes to explore, Iceland provides an extraordinary opportunity for adventure and there's no greater sense of freedom than hitting route 1 behind the wheel of a motorhome.
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Real Reviews from Real Customers
Our customer written reviews
Car rental companies in Iceland can be incredibly different from one another which is why reading the reviews and hearing what others have to say about them is probably the most important thing you'll do before you settle on a car. Visit our review center to compare over 10.000+ testimonials from verified travelers.
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Perfect!
Rented a 4x4 in May 2023
LOVED Lava Car Rental + Northbound - would highly recommend them if traveling to Iceland!
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Perfect!
Rented a 4x4 in May 2023
Great car, seamless experience with Northbound and Lava Car Rental.
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Perfect!
Rented a 4x4 in April 2023
The vehicle was great, super clean and looked new! I will definitely be using Northbound for my next rental cars!
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Perfect!
Rented a camper in April 2023
I chose you for the prices, but my experience was amazing. The van was clean and had everything needed for a great trip. There was a ton of storage for those of us who maybe overpacked. And the bedding was clean and comfortable to sleep on for a week...
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Perfect!
Rented a 4x4 in April 2023
The whole interaction and communications to rent my car was excellent. Everything was as advertised. from booking the car online through northbound to the car rental company Mycar. Mycar as a rental company was also excellent. The service provided...
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Perfect!
Rented a station in April 2023
Car was in great condition and the pick up and drop off went very smoothly. Overall great experience with northbound and GO Car rental!
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Outstanding!
Rented a 4x4 in April 2023
I booked a car online, and realised I should have booked another model - so I reached out to Northbounds customer service and they helped me change to a better fitting option for less money - the mail correspondence went smoothly and was very helpful...
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Outstanding!
Rented a camper in March 2023
Booking my rental car through Northbound made the process incredibly easy. The communication was great and the vehicle fit my needs perfectly. I wasn't sure how long it would take to go through customs so I arranged for a later pick-up time. I called...
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Perfect!
Rented a 4x4 in April 2023
The Toyota Yaris was new, very confortable and clean.
The costumer service from Northbound was exellent: always answered my questions and clarified any doubts that I had.
The staff from MyCar were also very efficient: fast pick up at t... -
Outstanding!
Rented a camper in April 2023
We were upgraded to a Ford Explorer on the day for rental - no complaints! Everything went so smoothly and the contact was so close and easy if needed. Would highly recommend Nortbound for car rental.

Why Northbound?
We're not the biggest, but we are the best
Northbound is one of the largest marketplaces for rental cars in Iceland, with over 300 curated options for you to choose from and over 10.000+ verified reviews to help your decision. Our best price guarantee will ensure you will always get the best prices from the car rental and we do not add any fees on top of that price.
Best Service Guaranteed
We believe in forming long-term relationships with our users, which is why we only partner with local Iceland car rentals that provide the best possible service. From beginning to end, your journey shall be spectacular.
Easy to Use
The Northbound platform is designed by us from the ground up with user experience in mind so that you may find everything you need to assemble the perfect holiday in Iceland with the simple click of a button. Your Iceland rental car is waiting.
Instant Confirmation
All bookings are reserved and confirmed immediately, leaving you with peace of mind and security in knowing that your Icelandic journey is waiting for you to arrive as you rent a car or book a tour in Iceland.


Why choose Northbound?
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Our customer written Reviews
Real Reviews from Real Customers