Create your own adventure in Iceland

Northbound helps you find the perfect rental car for your trip to Iceland

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Reviews from around the web

What people are saying about us

We are proud of our standards of quality and service and those standards are reflected in what our users have to say about us. Book your rental car or day tour with Northbound and rest assured that a strong team of travel advisors is prepared to assist with any of your questions or concerns both before or after your Adventure.

Real Reviews from Real Customers

Our customer written reviews

Car rental companies in Iceland can be incredibly different from one another which is why reading the reviews and hearing what others have to say about them is probably the most important thing youll do before you settle on a car. Visit our review center to compare over 7,000 testimonials from verified travelers.

Reviews for Car Rentals
  • Outstanding!

    Rented a 4x4 in April 2021

    For a fairly high mileage, older car, it was in very good condition. It served our purposes very well. I could find cheaper cars and newer cars to rent online, but Northbound offered the best overall value of car quality and price. Also, the people a...

  • Outstanding!

    Rented a 4x4 in December 2020

    Hey the Dacia duster used was just perfect for us, Clean, comfortable easy to drive and cheap! I need to rent a car once a month in Reykjavik so I will do it with Northbound again! Thank you

  • Perfect!

    Rented a 4x4 in October 2020

    The Suzuki Vitara 4x4 was excellent, a comfortable car suitable for Iceland's gravel roads. Of course, you cannot cross rivers, but I guess that's not allowed with any rental car for obvious reasons.
    The people at Northbound are very friendly...

  • Outstanding!

    Rented a 4x4 in September 2020

    We had a great experience with Northbound and Fara, no complaints!

  • Perfect!

    Rented a camper in October 2020

    it was mazing the experience with northbound nordic car rental campers!im living in iceland and always I thought to do that with a camper, and this car for two person its enough for 10 days , you can do it with other camper bigger than Dacia but with...

  • Perfect!

    Rented a 4x4 in September 2020

    We were upgraded by northern lights Free of charge to a Suzuki gran vitara. The car and service from northern lights was fantastic. Northbound were great throughout at arranging our car rental, including accommodating changes at last minute to suit a...

  • Outstanding!

    Rented a 4x4 in September 2020

    Free upgrade for Hyundai Tucson. Thank you!
    Come again twice next year and will book a car from northbound. Sorry about some changings before because of canceled flights. Hope you will come through this bad times and wish you many new bookings...

  • Perfect!

    Rented a 4x4 in August 2020

    The car rental process and experience from Northbound/MyCar was the best I have had. The Northbound website is super clear and modifying bookings is quick and easy via the personal account. The whole process+website design makes you feel relieved, wh...

  • Outstanding!

    Rented a 4x4 in August 2020

    Excellent experience! Best prices, easy booking and handover processes, friendly people. The car was in a very good condition and we did not have any issues during our entire stay. Thank you for everything! Next time we come to Iceland we will surely...

  • Outstanding!

    Rented a 4x4 in July 2020

    I used the services of Northbound by renting from Lava Car Rental for my trip to Iceland.
    I strongly recommend their services for the value for money and they are very serious. I rented a dacia duster in very good condition much cheaper than w...

Why Northbound?

We're not the biggest, but we are the best

Northbound is one of the largest marketplaces for rental cars in Iceland, with over 300 curated options for you to choose from and over 6.000 verified reviews to help your decision. Our best price guarantee will ensure you will always get the best prices from the car rental and we do not add any fees on top of that price.

Best Service Guaranteed

We believe in forming long-term relationships with our users, which is why we only partner with local Iceland car rentals that provide the best possible service. From beginning to end, your journey shall be spectacular.

Easy to Use

The Northbound platform is designed by us from the ground up with user experience in mind so that you may find everything you need to assemble the perfect holiday in Iceland with the simple click of a button. Your Iceland rental car is waiting.

Instant Confirmation

All bookings are reserved and confirmed immediately, leaving you with peace of mind and security in knowing that your Icelandic journey is waiting for you to arrive as you rent a car or book a tour in Iceland.