Create your own adventure in Iceland

Northbound helps you find the perfect rental car for your trip to Iceland

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Reviews from around the web

What people are saying about us

We are proud of our standards of quality and service and those standards are reflected in what our users have to say about us. Book your rental car with Northbound and rest assured that a strong team of travel advisors is prepared to assist with any of your questions or concerns both before or after your Adventure.

Real Reviews from Real Customers

Our customer written reviews

Car rental companies in Iceland can be incredibly different from one another which is why reading the reviews and hearing what others have to say about them is probably the most important thing youll do before you settle on a car. Visit our review center to compare over 7,000 testimonials from verified travelers.

Reviews for Car Rentals
  • Perfect!

    Rented a 4x4 in November 2021

    Northbound gave a very professional service as my agent, Anna was a great help, professional and also fiendly.
    My experience with Go car hire started poorly but ended on a good note.
    Firstly I was asked to pay almost double the agreed...

  • Outstanding!

    Rented a 4x4 in November 2021

    Verry good experience with Icerental4x4 with Northbound. The vehicle was perfect for our trip in south Iceland! No problem to declare on arrival as departure, treatment fast and efficient and really attractive price.

  • Excellent

    Rented a suv in November 2021

    FARA - Great at pick up ( David) Great at drop off ( Dominic )
    Customer service was really good
    The CAR - Perfect for long journeys, made driving easy and made you feel safe. Took the car becasue of Satelite Navigation BUT broke or got...

  • Outstanding!

    Rented a 4x4 in November 2021

    Northbound Car Rental (aka Go Car Rental) was wonderful! 5 stars for the vehicle, pricing and customer service. We will definitely rent with them again on our next trip to Iceland! Prior to our trip they were very communicative and picked us up at...

  • Perfect!

    Rented a 4x4 in October 2021

    Everything perfect with Lava Rental Cars and Northbound

  • Outstanding!

    Rented a 4x4 in October 2021

    Northbound.is took wonderful care of us and and answered all my questions. Lava car rental was helpful and top notch. I will use Northbound for my future visits to this amazing place.

  • Perfect!

    Rented a 4x4 in September 2021

    It was incredible and very great service and support from Northbound and MyCar. Highly recommend. We did have to pay for the windshield insurance because a rock came out of nowhere one day while driving and made a small crack on the windshield. The M...

  • Perfect!

    Rented a 4x4 in September 2021

    Very good experience with Nortbound. Everything correct.

  • Perfect!

    Rented a 4x4 in September 2021

    Thanks, Northbound team for coordinating the car reservation. I ended up even with a slightly larger car (Mazda CX-5).

    Anna from the Nourhtnound team has been very supportive and even working with me on my early return of the car and p...

  • Perfect!

    Rented a camper in September 2021

    In general, our experience with Camping Cars company was great! The customer service and kindness of the staff is something that needs to be mentioned, they answered all of our questions clearly and gave us some really good advice :)
    The car...

Why Northbound?

We're not the biggest, but we are the best

Northbound is one of the largest marketplaces for rental cars in Iceland, with over 300 curated options for you to choose from and over 6.000 verified reviews to help your decision. Our best price guarantee will ensure you will always get the best prices from the car rental and we do not add any fees on top of that price.

Best Service Guaranteed

We believe in forming long-term relationships with our users, which is why we only partner with local Iceland car rentals that provide the best possible service. From beginning to end, your journey shall be spectacular.

Easy to Use

The Northbound platform is designed by us from the ground up with user experience in mind so that you may find everything you need to assemble the perfect holiday in Iceland with the simple click of a button. Your Iceland rental car is waiting.

Instant Confirmation

All bookings are reserved and confirmed immediately, leaving you with peace of mind and security in knowing that your Icelandic journey is waiting for you to arrive as you rent a car in Iceland.