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Your One Stop for Rental Cars & Tours in Iceland

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A perfect experience start to finish. The Northbound booking was refreshingly easy, without all the infuriating hard-sell tactics other outfits use. The team at Geysir was impossibly friendly and efficient. And the vehicle we rented was a dream to drive...

John from United States
Traveled to Iceland in Jul 2016

This form (and the email that the link came it) is fantastic user experience design! I'm not sure if the email was auto-generated (as these things tend to be) but I definitely didn't feel that way when I received it. So thank you for that! My trip to Iceland was fantastic...

Patrick from Canada
Traveled to Iceland in Jul 2016

Thank you. Everything was perfect. Your equip was very helpfull...we enjoyed our stay in Iceland

Jean charles from France
Traveled to Iceland in May 2016

Our trip around ring road was perfect! Thanks for the nice car, we could also make small detours and the bumpy roads were no problem! F-roads I would not recommend though with a small car like the Vitara. Northbounds service was 5/5 and we were very happy with everything, would recommend!

Kristian from Finland
Traveled to Iceland in Jun 2016

The little Jimny was the perfect companion for what we wanted to do. Small 4x4, reliable and easy to drive. The booking process was great. Picking up and returning the car was made super easy.

Ole Joergen from Norway
Traveled to Iceland in Jun 2016

Great experience, the car was a brand new and clean Hyundai i-10 (same class as Aygo). No problems at all, car pickup in time and easy restitution. Good car rental company.

Matteo from Italy
Traveled to Iceland in May 2016

We rented the car through Northbound. We also booked a cave tour near Reykjavik through the same company. Runar from Northbound was great. He was super responsive, and he helped me through the process via the phone and emails to pick the best car and a tour for my needs...

Leah from United States
Traveled to Iceland in Mar 2016

Muy bien todo. Perfecto. Puntuales. Y el coche perfecto para nuestras necesidades. Muchas gracias.

Josefina from Spain
Traveled to Iceland in Apr 2016

I had a wonderful rental car experience with Northbound! They gave me a very clean, well-maintained vehicle and I was pleased to not have a single issue during my road trip to West and South Iceland. Owners of Northbound were very communicative and made pick-up and drop-off relatively simple...

Danielle from United States
Traveled to Iceland in May 2016

Compare Easily

Search over 200 vehicles from the top 20 car rentals in Iceland

Free Cancellations

Free cancellations 48 hours before your arrival time and free amendments any time

Instant Confirmation

Book and confirm instantly with the simple and trusted Northbound booking engine.

Our Icelandic Rental Cars

You'll find these types of rental cars on Northbound

Economy Cars

Quick and agile cars for those tight Reykjavík city streets. The hatchback is perfect for those looking for cheap car rental options.

4x4 Jeeps

The ultimate road trip vehicles. Experiencing Iceland behind the wheel of a 4x4 rental car is an experience unlike any other.

Campers & Campervans

The freedom and mobility that comes with traveling Iceland in your affordable camper rental car is unmatched by anything.

Minivans & Busses

Renting a car for a group of people can be tricky, but our selection of affordable minivans and passenger cars is the cheapest solution.

Family Cars

Comfortable to drive with spacious cabins, these larger rental cars are a great means of traveling through Iceland with plenty of bootspace for all of your luggage.

GO Car Rental
Arctic Car Rental
Icerental 4x4
Orange Car Rental
Thrifty Car Rental
Lagoon Car Rental
RÁS Car Rental
Ace Car Rental
Lava Auto Car Rental
Go Campers
A Car Rental
Grand Iceland
Rent A Wreck
CampEasy
Stracta Cars
Camping Cars
Ice Rental Cars
Northern Lights Car Rental
Fara Touring Vehicles
Magic Car Rental
Geysir Car Rental
MK Car Rental

Our Tour Categories

One of the largest marketplaces for tours in Iceland

Day Tours

The largest and most diverse category of tours available. Whether you're interested in waterfalls, hot springs, glacier adventure, general sightseeing or something entirely different, you'll find it here.

See our Day Tours

Boat Tours

The ocean holds many secrets and treasured sights. View our boat tour category and take a look at a wide selection of whale watching tours, Grímsey boat transfers or puffin-oriented adventure.

See our Boat Tours

ATV & Buggy Tours

For the adrenaline junkies out there, our ATV & Buggy tour category surely holds the thrilling ride the more daring and adventurous souls demand.  Take a look and book a ride through landscape you've never before experienced.

See our ATV & Buggy Tours

Glacier Tours

An entirely different world exists on the great icecaps of the world. Your travels to Iceland offer you an unprecedented opportunity to reach these frozen wastes and create an adventure you'll talk about for an entire lifetime.

See our Glacier Tours

Golden Circle Tours

There's an excellent reason why the Golden Circle route is such a popular way for travelers to Iceland. It affords you the opportunity to see one of Iceland's most impressive waterfalls, a powerful geyser and much more.

See our Golden Circle Tours

Northern Lights Tours

The Aurora Borealis, a rare phenomenon of nature that even the locals look up at, dumbfounded in awe. Increase your chances to see the magic of the Northern Light with a specialized Northern Lights tour. 

See our Northern Lights Tours

And much more!

See All Tours

Why Northbound?

Best Service Guaranteed

We believe in forming long-term relationships with our users, which is why we only partner with suppliers that provide the best possible service. From beginning to end, your journey shall be spectacular.

Easy to Use

The Northbound platform is designed by us from the ground up with user experience in mind so that you may find everything you need to assemble the perfect holiday in Iceland with the simple click of a button.

Instant Confirmation

All bookings are reserved and confirmed immediately, leaving you with peace of mind and security in knowing that your Icelandic journey is waiting for you to arrive as you rent a car or book a tour in Iceland.

Free Amendments

We realize plans can change, which is why all bookings made with Northbound can be modified or cancelled for a full refund after you've booked for no additional charges. Renting a car in Iceland or booking a tour has never been easier!

No Added Fees

You will never experience hidden fees or added booking fees of any sort with Northbound. The total price you see on your voucher includes everything from VAT to road fees, which makes Northbound, truly, the best way to rent a car in Iceland.

Minimum Deposit

When you rent a car with Northbound you only need to leave a small booking deposit to reserve your vehicle. The rest you can pay when you arrive in Iceland.

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Reviews from our Customers

Real Reviews from Real Customers

I liked the Dacia Duster. A couple of unique features, like the horn not integrated into the steering column, made it challenging; overall a nice 4-wheel drive, diesel vehicle. Pickup at the airport was later than expected; there was initially nobody there to meet us and when they arrived needed to take other customers out to the rental agency first, then they come back for us. We waited about a half hour. Not terrible, but a little frustrating when we were so anxious to get our Iceland adventure started...

Excellent service....pick up and drop off .....gas discount coupon...maps....etc. And some good tips on where to drive.......we might have missed a shore drive or two had we not had such good advice at the Orange counter from the staff.

We had a great experience with our rental! We had no problems, and were able to purchase all the insurances, so we had no hassle. Easy pick up and easy return. Highly recommend Northbound for your rental needs.

Northbound found us a great rental price with GO Car Rental. GO Car was prompt in picking us up at our accommodations in Reykjavik to take us to our rental car. The car was in excellent condition. The return was easy with GO Car taking us back to our accommodations. They were very courteous and made the process very easy.

our experience with ACE Car Rental was a very good one. Everything was uncomplicated. The car was even better than we expected. All in all we can say that our choice for ACE was a good choice.

Just fine. Easy car and right for the Ring Road Trip plus some interior excursions.

All was okey, thank you.

We had such a great experience with this company! We rented a Ford Escape with a roof tent so that we could easily road trip around the ring road for the week we were in Iceland. We went in March so we're expecting lots of different weather. We instantly got a good impression from Camping Cars and it's staff at the airport, when they picked us up at the airport at 6am, an hour earlier than they said they would, so we didn't have to wait until the company opened in the morning. They set us up very quickly with our rental once we got to their office, and we're on our way within 30 minutes! The car was great on the road as well! We hit a number of blizzards and both the car and the tent held up better than expected each time! In fact, multiple times during the road trip we mentioned to each other that we were so happy we went with this option as opposed to a rental van or camper, because it was so much more fun and authentic to be traveling with the roof tent, and the car worked perfectly in the weather and snow...

Very good, we had no problems at all, your rental agent even helped with the GPS programing.

Great experience with Stracta. We were collected on time from the airport by Runar who taxied us (just the two of us, no waiting for others) to the car hire centre which was 5 minutes drive away. We signed the paperwork and were on our way in 5-10 mins - no hard selling of extra insurances. The car was a 1 year old Hyundai i10 which was easy to drive, comfortable and met our needs. We returned the car at 4am for a 6am flight and Runar was there, ready to sign the car back in and ferry us back to the departures terminal...

We have rented 2017 Dacia Duster for 17 days. The car was as advertised, about 7000 km on the odometer, to which we have added another 3500. The guy from Icerental4x4 has waited for us in the airport, took us in the van to their office, explained the insurance conditions etc, and that was it. The on-board navigation in the car was not very suitable for Iceland, as it did not know many places we wanted to visit by their name. We had to look up the place on the map, and then set it as destination. When returning the car, the navigation did not even know the address of the Icerental4x4 office :-)...

Great durable car, comfortable tent, good gas mileage. We spent 9 days on the road and sleeping in the tent with no issues at all! They also drove us back to Reykavik after we dropped off the rental car which was incredibly convenient.

We had a great experience. Short story: - Arrival gate greeting/airport pick up - Short (5 minute) drive to office/hire car - Friendly staff - No fuss - Affordable - Information: useful driving/weather/safety/tourist tips provided - Drop off: we could leave the car at the airport due to our early departure Longer story: - We were met at the airport arrival gates (at 1am!) and taken to the office where the car was located (5 minute drive) where we were advised on the best weather and road condition sources to use while travelling Iceland and on how to drive in snowy conditions (my first time)...

Our experience of Lava Auto was very pleasant. We were warmly greeted at the airport, had a short transfer to the rental office, and were on our way within 15 minutes. The car and the service were both fantastic, and we would definitely use Lava Auto again should we return to Iceland.

Everything was perfect. From the pick up to the drop off at the airport. I would certainly recommand Icerental 4x4 to any of my friends or family who would like to explore Iceland! Thank you for make our trip sch a nice ride!

Chose an older 4x4 and it dI'd well...no problems at all. Good service too. Hard to find coming back...

Well satisfied with 4x4 iceland they where waiting for us at airport a good start every thing eles went fine will be using you again next time we visit iceland but would probably go a big 4x4

The Suzuki Vitara was an awesome vehicle. It was perfect for the two of us - surprisingly comfortable (great seats (heated too), plenty of cubby room, GPS, all the amenities you'd expect to find in a high end vehicle. It had tons of performance when in sport mode, was really economical on fuel when in auto mode, and gave us lots of confidence in rough terrain, sand, water, and rain when in Snow mode. I honestly could not find a complaint about the vehicle - maybe other than ground clearance...

My best friend and I rented from Lava Auto Car Rental, through Northbound, and it was a great experience that I would do again. I had pre-paid for the rental, and then was delayed 3 hours actually getting to Iceland. Lava was so incredible, they let my friend pick up the car, and let me provide the copy of my license and credit card upon arrival. By the time I landed, my friend was gushing about how great Lava was- and that was a perfect way to start our trip. Northbound had the best rates, and it was a seamless experience with them as well...

Everything perfect

The Car was Good

I purely recommend Lava Auto and Northbound as during our short journey to Iceland we have not faced any issue with car and the company. Service is great, car condition was perfect so You do not have to worry about any hidden costs! Lava Auto and Northbound, see you next time on Iceland!