Rental Cars & Tours in Iceland
Find the Best Prices for Rental Cars & Tours in Iceland
Best Service Guaranteed
We believe in forming long-term relationships with our users, which is why we only partner with suppliers that provide the best possible service. From beginning to end, your journey shall be spectacular.
Easy to Use
The Northbound platform is designed by us from the ground up with user experience in mind so that you may find everything you need to assemble the perfect holiday in Iceland with the simple click of a button.
All bookings are reserved and confirmed immediately, leaving you with peace of mind and security in knowing that your Icelandic journey is waiting for you to arrive as you rent a car or book a tour in Iceland.
We realize plans can change, which is why all bookings made with Northbound can be modified or cancelled for a full refund after you've booked for no additional charges. Renting a car in Iceland or booking a tour has never been easier!
No Added Fees
You will never experience hidden fees or added booking fees of any sort with Northbound. The total price you see on your voucher includes everything from VAT to road fees, which makes Northbound, truly, the best way to rent a car in Iceland.
When you rent a car with Northbound you only need to leave a small booking deposit to reserve your vehicle. The rest you can pay when you arrive in Iceland.
Our Tour Categories
One of the largest marketplaces for tours in Iceland
The largest and most diverse category of tours available. Whether you're interested in waterfalls, hot springs, glacier adventure, general sightseeing or something entirely different, you'll find it here.See our Day Tours
The ocean holds many secrets and treasured sights. View our boat tour category and take a look at a wide selection of whale watching tours, Grímsey boat transfers or puffin-oriented adventure.See our Boat Tours
ATV & Buggy Tours
For the adrenaline junkies out there, our ATV & Buggy tour category surely holds the thrilling ride the more daring and adventurous souls demand. Take a look and book a ride through landscape you've never before experienced.See our ATV & Buggy Tours
An entirely different world exists on the great icecaps of the world. Your travels to Iceland offer you an unprecedented opportunity to reach these frozen wastes and create an adventure you'll talk about for an entire lifetime.See our Glacier Tours
Golden Circle Tours
There's an excellent reason why the Golden Circle route is such a popular way for travelers to Iceland. It affords you the opportunity to see one of Iceland's most impressive waterfalls, a powerful geyser and much more.See our Golden Circle Tours
Northern Lights Tours
The Aurora Borealis, a rare phenomenon of nature that even the locals look up at, dumbfounded in awe. Increase your chances to see the magic of the Northern Light with a specialized Northern Lights tour.See our Northern Lights Tours
And much more!See All Tours
A Little Bit About Us
We're Not Your Every-Day Travel Platform!
We are locals
Northbound was founded in Iceland and continues to be operated in Iceland, our office being only five minutes from the KEF International Airport. This allows us to maintain strong, personal relationships with our partners and ensure that you, the visitor, will always receive the very best experience with us and with Iceland.
Your journey is our journey
We love Iceland and we want you to love it too. That means that we work extra hard to make sure that you go back home truly satisfied with the journey and memories we’ve created together. We genuinely care about your experience and we love to make new friends.
We are your friends
Our first thoughts when we created Northbound was how we wanted to become reliable and true friends to all visitors to our beloved Iceland. We always try to reflect this ambition through our customer care and we take every issue that arises as an opportunity to make something great from it.
We're not the biggest, but we are the best
We made the decision early on to never sacrifice quality for quantity. We carefully select the partners that we work with through a specially crafted quality-control process, which allows us to give our visitors the absolute best journey possible. Our partners share our vision and together we want to create the very best frame for your Icelandic adventure.
The Northbound Journal
Your Source for Everything Iceland
The shortest and, perhaps, easiest of the Icelandic highland roads, Kaldidalur is a 40 kilometre stretch of gravel in the western part of the island. Route 550 is not classified as an F-road but most car rentals still forbid you from driving there in...Read More
The Northern Lights, better known as the Aurora Borealis, are one of nature’s great displays, a mysterious multi-colored light show in the sky which seemingly appear out of nowhere. The Aurora appear when charged particles from the solar flares fly a...Read More
Reviews from our Customers
After been reading horror stories on the Internet about car rental firms on Iceland I must say that Autorental really delivered! I got the car I book with the GPS and child seats included as promised. The service was more than great both on the pick up and the return of the car. The car had some scratches but nothing for us to complain about and nothing that brought us any trouble!
We had a great time in Iceland and the car was excellent! We would definitely recommend Icerental 4x4 to anyone wanting a nice 4x4 for the whole ring road. The only thing to be improved would be communication about pick up and drop off but overall a great experience.
Everything was perfect with ACE car rental. They were waiting for us at the airport, the quality of the car was perfect. In a word we are satisfied after 2000 km also in the roads "F".
We enjoyed driving the Suzuki Vitara, we were satisfied. we just waited 30 minutes in our hotel before someone pick us up to the Icerental but anyway we spent good holiday . Iceland is a beautiful country. Such lovely places to visit!
Renting GCR was excellent experience overall. Initially when we arrived we missed the representative in the Arrivals area and we became confused between GO Car and GO Iceland .... this took a little time to straighten out, but once we'd managed this we didn't look back! The GCR representative was extremely professional and friendly and the return process worked smoothly. Through the trip (2000km) the Subaru performed well, although when we do it again (which we will for sure) I will probably trade up to something bigger - we learned that in the amazing Iceland you can never have big enough wheels!
We had a wonderfull trip to Iceland thanks to Icerental 4x4. With the 4x4 we experienced a wonderfull valley which wouldn't have been possible to visit with a normal car. The service from the company was in top, and they where easy to contact with our questions. Further more we brought our 3 kids, and to make sure of the security we rented car seats for kids also at Icerental 4x4. We would definitely use the services at Icerental for later trips to Iceland.
We traveled arround the Ring Road and it was so Great! The Arctic car was Perfect and it Never dissapointed us
The Suzuki was great, and the staff at Icerental4x4 are first class. Much better experience than I've had at many major rental companies - which I attribute to their more start-up, entrepreneurial hustle to do the right thing. They picked up my family at KEF, drove us to their small but convenient space nearby, processed some paperwork and we were on our way. Friendly, clean and knowledgeable - and very hard working guys as well, ensuring everyone got to and from quickly. The car was virtually brand new, and worked perfectly holding all 5 members of my family (yes, in a Suzuki)...
We were happy with the service provided. We were originally surprised we didn’t get a VW as per my order, but it turned out well in the end as the car we got was very economical and had GPS, which was very helpful.
Quick, easy and staff was very friendly.
We had a wonderful experience with Arctic Car Rental. A representative met us at the airport, making the pick-up process very easy. The car itself was the perfect companion for our road trip across Iceland.
The experience with GO Car Rental was great. For personal reasons I delayed the pickup time for 4 hours and when asked, they gave me a couple of extra hours for de return time. This flexibility and good will is something I really appreciated. Concerning the car, it was great… spacious, clean, comfortable. It even had GPS which I did not ask (nor payed) for. During my visit all mountain (4x4) roads were closed so in the end I did not make a good use of the four-wheel drive. That is my main advice if you are renting a car in Iceland: "Think twice if you really want to rent a 4x4 car… most probably you won't need it!" The return of the car was painless...
Only had five days in Iceland in June for photography. So decided to go with a camper for convenience. Go Camper made it very smooth and relaxing. Their vehicle was great. I had a stick shift, but I drive one at home anyway so it was no problem. This option made my trip possible sleeping at different camp sites every night. Great option for freedom and convenience.
We booked the car with Lagoon Car Rental through Northbound.is, which is a great website with amazing customer service. We decided to go with the Hyundai i20 since it is cheap and because we wanted to travel a lot on the road, so we needed a car that we wouldn't have to refuel too often (gas is really expensive in Iceland!). The people at Lagoon Car Rental were nice and friendly. The car we had was super clean and fun to drive. We're sure that our experience in Iceland was ten times better because we decided to rent a car!
The car rental with Arctic Car was easy and comfortable. The Rav4 was perfect for gravel road driving, the price was reasonable, we got the car easily and left it at the airport as easy like a simple parking.
Travel in Iceland as always was perfect. The staff with which we met in the Lagoon Car Renthal were impeccably professional and courteous. The girl who gave us the car was extremely accommodating. We were only surprised by the fact that the car we booked a Toyota Land Kryuyser 2016 in result looked much older and had a damage arount all the car. As a result, imagining how much time and effort will take clarify this situation, we have decided to leave this issue not been solved, and picked up the car in the condition that we were ofered.
Our holiday was fabulous, and we hope to return to Iceland to do further hiking/travel, and so forth. So much to see!
Great car, timely and accurate. The machines are in excellent condition. For those who have to make many kilometers, however, I recommend getting a disel car because otherwise the gasoline consumption is really high.
We went spontaneously for a week on a camping trip to Iceland and as we were super late with booking a rental car we chose northbound. Best decision, everything went perfect. Fast, easy and friendly. Perfect experience!
We did a tour around the island for 15 days. Spectacular. Beautiful. The car had no problem. We had difficulty finding the offices of Arctic Rental at Keflavik airport, both on arrival and departure.
Iceland 4x4 picked us up at our hotel and took us to their office for a quick paperwork and we were on our way. We drove on various paved and unpaved roads around Reikjavik to find places to go hiking. Good experience.
We rented Suzuki Grand Vitara from northbound for 10 days. The idea was to travel complete circle around Iceland and to see as many places as we could. The Suzuki grand vitara 4X4 that we got was almost new car(2016 model). On the day we took the car from Runar, everything went smooth with payment. He gave us some tricks and tips. Throughout the journey the car had no issues at all and it was very comfortable journey ( Thanks to 4X4). Unfortunately on our way in the middle of somewhere we had flat tyre on our car...
We choosed the option to get our Dacia Duster delivered (and returned) to our hotel, it was very convenient. The car was perfect for me and my wife since we aimed to go around Iceland on road 1 with some detours. Since we had a 4WD we werent afraid to meet the steep gravelroads at some of our detours. The only "problem" we got with the car was that we almost went out of diesel where it was longer distances between the gas stations. When we found a gas station (on the fumes we belived) we still had about 5 litres left...
I think Lagoon Car rental service is good though the pick-up have a little delay in the firs day. The car of 2016 Hyundai Tucson(4x4) is new, good performance and spend 12 days with us in Iceland without any problem. I would recommend Lagoon Car rental for everyone who wants to self-driving at Iceland.