Rental Cars & Tours in Iceland

Find the Best Prices for Rental Cars & Tours in Iceland

Compare Prices and Book from Iceland's Top Car Rentals

Instant Confirmation • Free Amendments • No Added Fees • Minimum Deposit
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Experience the Best of Iceland With Our Wide Selection of Tours

Instant Confirmation • Free Amendments • No Added Fees
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Why Northbound?

Best Service Guaranteed

We believe in forming long-term relationships with our users, which is why we only partner with suppliers that provide the best possible service. From beginning to end, your journey shall be spectacular.

Easy to Use

The Northbound platform is designed by us from the ground up with user experience in mind so that you may find everything you need to assemble the perfect holiday in Iceland with the simple click of a button.

Instant Confirmation

All bookings are reserved and confirmed immediately, leaving you with peace of mind and security in knowing that your Icelandic journey is waiting for you to arrive as you rent a car or book a tour in Iceland.

Free Amendments

We realize plans can change, which is why all bookings made with Northbound can be modified or cancelled for a full refund after you've booked for no additional charges. Renting a car in Iceland or booking a tour has never been easier!

No Added Fees

You will never experience hidden fees or added booking fees of any sort with Northbound. The total price you see on your voucher includes everything from VAT to road fees, which makes Northbound, truly, the best way to rent a car in Iceland.

Minimum Deposit

When you rent a car with Northbound you only need to leave a small booking deposit to reserve your vehicle. The rest you can pay when you arrive in Iceland.

Book the Perfect Tour in Iceland

Experience an Unforgettable Icelandic Adventure

ATV - Black Sand Beach

Unforgettable experience of conflicting landscapes where the nature envelops the traveler in its warm embrace.



Sólheimajökull Glacier Walk

Embark on an exciting journey over the Sólheimajökull glacier through frozen terrain and ice ridges.



ATV - Quad Bike - Express

Unforgettable experience of conflicting landscapes where the nature envelops the traveler in its warm embrace.



Mýrdalsjökull Snowmobile Tour

Ride across Mýrdalsjökull, the fourth largest glacier in Iceland and over the caldera of Mt.Katla, the legendary volcano.



South Coast and ATV Day Tour

An entire day of breathing in the glorious sights the South Coast of Iceland has to offer, combined with a thrilling ATV journey.



South Coast and Glacier walk Day Tour

An entire day of breathing in the glorious sights the South Coast of Iceland has to offer, combined with an exciting journey over a glacier.



South Coast and Mýrdalsjökull Snowmobile Day Tour

An entire day of breathing in the glorious sights the South Coast of Iceland has to offer, combined with a thrilling snowmobile journey over Mý...



Imagine Peace Tower

Enjoy an evening tour dedicated to Yoko Ono’s Imagine Peace Tower on the historical Videy Island. Uniting history, nature and art, the Imagine P...



The Best Way to Rent a Car in Iceland

Compare prices from Rental Car Companies in Iceland

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From €33 per day

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4x4 Jeep

From €56 per day

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From €45 per day

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From €43 per day

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From €86 per day

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From €44 per day

Thrifty Car Rental Iceland
Arctic Car Rental Iceland
Geysir Rental Iceland
Lagoon Car Rental Iceland
Go Car Rental Iceland
Go Campers Rental Iceland
IceRental4x4 Iceland
Orange Car Rental Iceland
Autorental Iceland
Ace Car Rental Iceland
Lava Car Rental Iceland
Grand Car Rental Iceland
Alt Car Rental Iceland
RAS Car Rental Iceland
Safetravel Iceland Icelandic Tourist Board

Northbound Reviews

See What Other Northbound Travelers Have to Say About Us

Super friendly company

My experience was beyond incredible. I had a lot of questions before I booked and the staff helped me out quickly and extensively every time I sent them an e-mail. The car was perfect and exactly as promised.

Great experience

We rented a car through this company. Everything was excellent: service, communication. Your booking immediately sent to a rental car company which then responds quickly as well. Will use again and highly recommend.

Great car, great price and great service

Iceland was exceptional and your hire company very easy to deal with, staff very friendly and nothing too much trouble for them. 5 stars.

Fantastic service, great price!

I had a fantastic experience using this company. Highly recommended!

Unimaginable Service

Their website was very easy to use.

I considered a change in vehicles and they were extremely helpful on the phone.

We were met in person at the arrivals gate, an absolute first for me.

And the billing was exactly as advertised. A rare event in car rentals.

The staff even input the hotel address into the GPS, an absolute necessity in Iceland

Fast efficient service, Very polite

Great service, fast response to emails. Easy website to use.

Booked a car for Iceland in June 2016, I made a mistake with the booking and it was resolved very quickly.

Very impressed and happy I went through Northbound as I also got a better price.

Would use them again in the future.

The booking has also been confirmed with the car rental company directly.

Everything went well!

Everything went well with Northbound. Fantastic. Very good.

And Iceland is a great country. Lovely time in there.

A perfect experience

I used Northbound to hire a car after struggling with all the hard-sell tactics of many of the other sites out there. It really was a flawless experience: quick and easy to use, with perfectly clear communication leading to a seamless rental experience. Highly recommended!

A Little Bit About Us

We're Not Your Every-Day Travel Platform!

We are locals

Northbound was founded in Iceland and continues to be operated in Iceland, our office being only five minutes from the KEF International Airport. This allows us to maintain strong, personal relationships with our partners and ensure that you, the visitor, will always receive the very best experience with us and with Iceland.

Your journey is our journey

We love Iceland and we want you to love it too. That means that we work extra hard to make sure that you go back home truly satisfied with the journey and memories we’ve created together. We genuinely care about your experience and we love to make new friends.

We are your friends

Our first thoughts when we created Northbound was how we wanted to become reliable and true friends to all visitors to our beloved Iceland. We always try to reflect this ambition through our customer care and we take every issue that arises as an opportunity to make something great from it.

We're not the biggest, but we are the best

We made the decision early on to never sacrifice quality for quantity. We carefully select the partners that we work with through a specially crafted quality-control process, which allows us to give our visitors the absolute best journey possible. Our partners share our vision and together we want to create the very best frame for your Icelandic adventure.

The Northbound Journal

Your Source for Everything Iceland

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