Create your own adventure in Iceland

Northbound helps you find the perfect rental car for your trip to Iceland

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Reviews from around the web

What people are saying about us

We are proud of our standards of quality and service and those standards are reflected in what our users have to say about us. Book your rental car or day tour with Northbound and rest assured that a strong team of travel advisors is prepared to assist with any of your questions or concerns both before or after your Adventure.

Real Reviews from Real Customers

Our customer written reviews

Car rental companies in Iceland can be incredibly different from one another which is why reading the reviews and hearing what others have to say about them is probably the most important thing youll do before you settle on a car. Visit our review center to compare over 7,000 testimonials from verified travelers.

Reviews for Car Rentals
  • Perfect!

    Rented a vehicle in July 2021

    The car was great and the customer support from Northbound was excellent. They went the extra mile to make sure everything was great. Amazing customer service.

  • Perfect!

    Rented a vehicle in July 2021

    Great experience with renting the car! Super easy pickup and drop off. We had to change our dates and the reply from northbound was super quick and with no charge.

  • Perfect!

    Rented a vehicle in July 2021

    Absolutely stellar customer service from Northbound throughout, despite several changes to our booking due to Covid etc. Thordis could not have done more to make sure we were set up for a great trip. The Dacia Duster from Lava did just fine too :)

  • Outstanding!

    Rented a vehicle in June 2021

    I am lucky to find this site for my car at Lava for my Iceland trip. I got the requested car and the customer car at Lava is also as good as Northbound! 8-)

  • Outstanding!

    Rented a vehicle in June 2021

    The tires were very, very worn, so I was hydroplaning all over the place even going under the speed limit. The car was also beat to hell, which I thought was the norm, but I met other people with nicer Dusters. However, the customer service was very...

  • Good

    Rented a vehicle in June 2021

    The car itself was fine, and Northbound accurately made 1 change to the rental period as requested when the airline changed our flight. However, the pickup process was not as described in our instructions. That cost us about 1 hour at the airport t...

  • Outstanding!

    Rented a 4x4 in April 2021

    For a fairly high mileage, older car, it was in very good condition. It served our purposes very well. I could find cheaper cars and newer cars to rent online, but Northbound offered the best overall value of car quality and price. Also, the people a...

  • Outstanding!

    Rented a 4x4 in December 2020

    Hey the Dacia duster used was just perfect for us, Clean, comfortable easy to drive and cheap! I need to rent a car once a month in Reykjavik so I will do it with Northbound again! Thank you

  • Perfect!

    Rented a 4x4 in October 2020

    The Suzuki Vitara 4x4 was excellent, a comfortable car suitable for Iceland's gravel roads. Of course, you cannot cross rivers, but I guess that's not allowed with any rental car for obvious reasons.
    The people at Northbound are very friendly...

  • Outstanding!

    Rented a 4x4 in September 2020

    We had a great experience with Northbound and Fara, no complaints!

Why Northbound?

We're not the biggest, but we are the best

Northbound is one of the largest marketplaces for rental cars in Iceland, with over 300 curated options for you to choose from and over 6.000 verified reviews to help your decision. Our best price guarantee will ensure you will always get the best prices from the car rental and we do not add any fees on top of that price.

Best Service Guaranteed

We believe in forming long-term relationships with our users, which is why we only partner with local Iceland car rentals that provide the best possible service. From beginning to end, your journey shall be spectacular.

Easy to Use

The Northbound platform is designed by us from the ground up with user experience in mind so that you may find everything you need to assemble the perfect holiday in Iceland with the simple click of a button. Your Iceland rental car is waiting.

Instant Confirmation

All bookings are reserved and confirmed immediately, leaving you with peace of mind and security in knowing that your Icelandic journey is waiting for you to arrive as you rent a car or book a tour in Iceland.