Create your own adventure in Iceland

Northbound helps you find the perfect rental car for your trip to Iceland

Free Cancellation & Amendments
Best Price Guaranteed

Reviews from around the web

What people are saying about us

We are proud of our standards of quality and service and those standards are reflected in what our users have to say about us. Book your rental car with Northbound and rest assured that a strong team of travel advisors is prepared to assist with any of your questions or concerns both before or after your Adventure.

Real Reviews from Real Customers

Our customer written reviews

Car rental companies in Iceland can be incredibly different from one another which is why reading the reviews and hearing what others have to say about them is probably the most important thing youll do before you settle on a car. Visit our review center to compare over 7,000 testimonials from verified travelers.

Reviews for Car Rentals
  • Perfect!

    Rented a 4x4 in September 2021

    Thanks, Northbound team for coordinating the car reservation. I ended up even with a slightly larger car (Mazda CX-5).

    Anna from the Nourhtnound team has been very supportive and even working with me on my early return of the car and p...

  • Perfect!

    Rented a camper in September 2021

    In general, our experience with Camping Cars company was great! The customer service and kindness of the staff is something that needs to be mentioned, they answered all of our questions clearly and gave us some really good advice :)
    The car...

  • Outstanding!

    Rented a camper in August 2021

    We had a great experience booking our rental Dacia Duster with NorthBound. From the time of booking until we picked up the car, the team was super prompt in replying to all my queries and making few adjustments that we requested. Special thanks to Th...

  • Perfect!

    Rented a camper in August 2021

    Overall good experience with both Northbound and Lotus Car Rental. The booking through Northbound was clear and smooth. The Dacia Duster was already a bit old and rubbish but I didn’t mind as I knew how Icelandic roads would treat it. It was comforta...

  • Outstanding!

    Rented a vehicle in August 2021

    Northbound is a very reliable company. I have enjoyed its prompt and friendly service with excellent car condition. Toyota RAV4 is sturdy in dynamic Icelandic weather and very responsive to challenging road conditions. It has strong horsepower a...

  • Outstanding!

    Rented a vehicle in August 2021

    We are very satisfied! The car was great, the entire transaction uncomplicated and the service immediately available in case of queries. We would book a car with Northbound or MyCar again at any time.

  • Excellent

    Rented a vehicle in August 2021

    Northbound was an incredible Value. The car was great and the value of the service was paralleled. The Northbound team was also very responsive. My only suggestion is to have the shuttle from the airport more frequently. I absolutely understand that...

  • Perfect!

    Rented a vehicle in August 2021

    Our experience with northbound and Lava cars has been perfect. The airport pickup was prompt and after a very short drive (less than 5 minutes) to the car rental site, the Lava team were very helpful. The staff were friendly and gave us a very warm w...

  • Perfect!

    Rented a vehicle in August 2021

    The 2021 Nissan Qashqai that we rented from Lava Car Rental through Northbound was great. New(ish), clean, and functional.

  • Perfect!

    Rented a vehicle in August 2021

    Renting a car through Northbound.is was easy and convenient. Website is with clear information about the rental cars. Communication was very well. Northbound may provide additional discount (which you may not get if booked directly at the rental comp...

Why Northbound?

We're not the biggest, but we are the best

Northbound is one of the largest marketplaces for rental cars in Iceland, with over 300 curated options for you to choose from and over 6.000 verified reviews to help your decision. Our best price guarantee will ensure you will always get the best prices from the car rental and we do not add any fees on top of that price.

Best Service Guaranteed

We believe in forming long-term relationships with our users, which is why we only partner with local Iceland car rentals that provide the best possible service. From beginning to end, your journey shall be spectacular.

Easy to Use

The Northbound platform is designed by us from the ground up with user experience in mind so that you may find everything you need to assemble the perfect holiday in Iceland with the simple click of a button. Your Iceland rental car is waiting.

Instant Confirmation

All bookings are reserved and confirmed immediately, leaving you with peace of mind and security in knowing that your Icelandic journey is waiting for you to arrive as you rent a car in Iceland.