Transparent Car Rental Prices


In an industry where additional charges can be as hidden as the Northern Lights are elusive, Northbound stands out with a commitment to transparency and trust.

Our "No Hidden Fees" policy ensures that what you see is what you pay, with no surprises that can throw your budget off course when you rent a car in Iceland.

Whether you’re planning a leisurely road trip around the Ring Road or gearing up for rugged terrain in the highlands, understanding the full cost upfront makes all the difference in your travel planning and peace of mind.



At Northbound, No Hidden Fees means complete transparency in our pricing structure.

Benefits of No Hidden Fees

Choosing a car rental service with a no hidden fees policy offers numerous advantages, significantly enhancing your overall rental experience. Here are some of the key benefits:

  1. Budget Predictability: When planning your trip, knowing the total cost upfront helps you manage your budget more effectively. There are no surprises or unexpected expenses, allowing you to allocate your travel funds with confidence.
  2. Simplicity and Convenience: A straightforward pricing structure makes the booking process easier and more transparent. You won't have to worry about deciphering complex fee structures or navigating through numerous add-ons.
  3. Trust and Reliability: Transparent pricing builds trust. Knowing that Northbound is upfront about all costs ensures that you can rely on us for an honest and dependable service.
  4. Peace of Mind: Traveling should be about enjoyment and adventure, not stress over hidden costs. Our no hidden fees policy allows you to focus on the beauty of Iceland without financial worries.

How We Maintain Transparency

At Northbound, maintaining transparency is a core principle of our service. Here’s how we ensure you’re always informed about the full cost of your rental:

  • Detailed Quotes: From the moment you begin your booking process, we provide a detailed quote that includes all charges. This includes rental fees, taxes, insurance options, and any additional services you might select.
  • Clear Communication: We make it a point to communicate all potential costs upfront. Whether it's through our website, customer service, or booking confirmations, you'll always know what to expect.
  • User-Friendly Tools: Our website features intuitive tools and clear explanations of pricing components. This helps you understand exactly what you’re paying for and why, avoiding any confusion or hidden costs.
  • Customer Support: Our dedicated support team is always ready to assist with any questions you might have about pricing. Whether you contact us via our support email or through our contact form, we're here to ensure you have all the information you need.