Reviews for Lagoon Car Rental

I rarely leave reviews, but those guys deserve one. In a nutshell:
1. Exceptionally friendly customer support. Our flight home was cancelled and we had to return the car good 10 hours later than the agreement time. They okayed that on the phone and didn't charge extra money.
2. We got two flat tires. Yes, day after day. We split the costs with LCR even though our insurance didn't cover tires.
3. They don't care for minor chips or dust.
That's the way to do honest business.


Traveled to Iceland in Jul 2020 and rented a 2018 Hyundai i20

Everything was great. The people at Lagoon were very friendly and promptly picked us up and dropped us off at the airport. The car itself worked great and was in good condition. We had no problems with it. I would be happy to rent via Northbound and Lagoon again. Also, we had to change our plans a few times due to the airline changing our tickets from COVID. Northbound was very understanding when I needed to change our rental dates because of this and didn't add any hidden fees or rate changes because I needed to change dates. To me, this is a sign of a good company that I would be happy to use again as not all companies are so flexible. Nothing is more frustrating than having to argue with a company to change reservations for reasons out of your control (like flight changes from the current COVID pandemic).


Traveled to Iceland in Jul 2020 and rented a 2018 Hyundai i20

My general and over all experience with the car and Northbound was good. I can recommend this firm and will contact them again myself if renting is needed.


Traveled to Iceland in Jul 2020 and rented a 2018 Hyundai i20

Our experience with Lagoon car rental was great! The staff were super nice and attentive. In fact, they were easily reachable by email whenever I needed them. The car we originally rented had been damaged by a previous renter so we had to settle for a car that was two years older. They gave us a router (we didn't use) for free. The Dacia Duster was amazing! We felt safe with the studded tires that we gave a workout to since the weather was very snowy. I am very thankful to have had such a great experience with Lagoon. I would use them again if I am ever lucky enough to return to the beautiful land of Iceland! I also loved the "Iceland 101" booklet that Northbound gave us online. I printed it and both my husband and I read it. Lots of useful information! We even brought it with us on our trip!


Traveled to Iceland in Feb 2020 and rented a 2017 Dacia Duster

We had an excellent experience even thought the duster we initially rented started to get some issues with the 4wd system. After a quick call and mail they decided it would be fit to replace the car with an even more rugged kia sportsage which proved to be a seriously good car. I would recommend anyone to maybe leave the duster for what it is and go with something a bit more capable (like the sportage)


Traveled to Iceland in Mar 2020 and rented a 2017 Dacia Duster

I really liked iceland even so i couldn't see the northern lights but I will come back probably next year

I really like your costumer service and for sure next time I will rent a car from you (a 4x4 for sure) since you offer a good price and nice customer service


Traveled to Iceland in Feb 2020 and rented a 2018 Hyundai i20

Free Cancellation & Amendments

Vehicle was OK. It was old and in pretty beat up condition. The front tires should not be in that vehicle as the drivers side was almost bald and the passenger side not much better. Hi nice you got over 85 km it would shake. I never really noticed due to the bad weather until the start of day 3 that was the problem. We had a short period of time to tour the island and I was not going to waste time trying to get a vehicle changes out when we were in the north east. I informed the rental peon when dropping by off and they made a very small concession in regards to waiving a $30 admin fee for missing the tunnel fee but otherwise was not really given any compensation for that part which was a fairly significant safety issue and slowed us down appt.

Keith Guillaume

Traveled to Iceland in Aug 2019 and rented a 2017 Dacia Duster

The car went well and easy to handle. The pick up and drop off was quick. But we are not happy with the GPS. We couldn’t find the places we wanted to go. It always said no result was found. We asked for the refund but was rejected. I strongly feel that I shouldn’t pay for something that didn’t work.


Traveled to Iceland in Aug 2019 and rented a 2018 Hyundai H1

Everything went smooth. Good price, great service.


Traveled to Iceland in Dec 2019 and rented a 2017 Dacia Duster

Instead of KIA Sorento, we got Nissan X Trail, because of some unexpected circumstances. For us even better. The car was fantastic.


Traveled to Iceland in Dec 2019 and rented a 2017 KIA Sorento

Dear Lagoon Car Rental members,
I've had an excellent experience with your company.

I have booked nice All Wheel Drive car for a good price which was good for winter conditions driving in Iceland.
Lagoon Car Rental provided transfer from airport to car rental location which was very convenient. Car was very clean as washed just before providing to me.

Overall I am happy with services.
As improvement points I would highlight:
- Windscreen wipers have been frozen when car provided to me (please, make sure they are dry after car has been washed);
- Difficult to check car conditions outside in winter time;
- It would be nice if car rental service member meet you on booked car from airport;


Traveled to Iceland in Jan 2020 and rented a 2018 Subaru Forester

Originally went for a small car, was a very simply process online to get an upgrade before flew over. Very friendly staff, apologised for any delay in pick up, was given a Kia Sportage upon arrival was very pleased with this, no issues with the car, very easy process! Would definitely go through northbound to hire a car again!


Traveled to Iceland in Jan 2020 and rented a 2018 Dacia Duster

Customer service was good. My advice to travelers is to check with your insurance company and think ahead about the level of coverage you want in Iceland.

The two vehicles we used were well maintained. We visited in the winter and I recommend you rent a vehicle studded tires during those months.



Traveled to Iceland in Nov 2019 and rented a 2018 Renault Trafic

The customer service was not very good. They were late in picking us up. When got to the car rental place the outback we got had duct tape on front grill and made all kinds noise from underneath the car. We had rented a GPS and asked three different people to help us with it but none did. You needed the Icelandic words to input into the GPS. We did not use the GPS we used my phone for GPS. Do not rent the GPS is was a waste of money. They only had one van shuttling people between the airport, we had to wait for the shuttle to make another trip for us because we did not have enough room in the first shuttle. We waited 45 minutes from when we arrived at office to when we got on shuttle. Give yourself extra time to get to airport.


Traveled to Iceland in Sep 2019 and rented a 2017 Hyundai Tucson

Great service, pick up and drop off very quick and efficient. Driver from airport very friendly and helpful. Would be glad to use again.
Thank you!


Traveled to Iceland in Oct 2019 and rented a 2017 KIA Sorento

The rental company was very accommodating. The previous renters had returned the vehicle in a damaged condition so they worked with us on a solution. Their resolution was very fair and agreeable.

The shuttle was easy to use, though we did have to wait longer than 20 minutes in the AM. I suspect that was due to the poor condition the previous re tees left the vehicle and was extenuating circumstances. I called the number as instructed and was greeted with a friendly voice that provided an accurate update.

I would certainly use this company again and recommend to others


Traveled to Iceland in Oct 2019 and rented a 2018 Renault Trafic

Free Cancellation & Amendments

The car rental was very easy and the price was pretty good compared to the competition. Friendly service, very little waiting, overall experience was great. The only mark against Northbound is that their shuttle van is not clearly marked so you are not sure who is picking you up until the driver gets to you inside the airport (which isn't a bad thing if the weather is nasty outside). With that being said once that was figured out the rest was quick and simple.


Traveled to Iceland in Oct 2019 and rented a 2017 Subaru Forester

seamlessly. I recommend


Traveled to Iceland in Oct 2019 and rented a 2017 KIA Rio

Our experience with Lagoon Rental was good overall, but our arrival experience was quite stressful. We had arrived after a very long day of travel and two flights and waited quite a long time for their shuttle driver to come. We had to call several times and this was difficult as we did not have roaming for Iceland. They kept saying the person was coming, or had come, but it is a very small arrival area and their meeting place was in our sight the entire time. It is very hard when you have others in your group and you just want to get the car and get to your accommodations. When the shuttle driver did arrive there were several other people waiting and not everyone could fit in their van. They really need to do something about that. We advised them repeatedly that we were four adults with luggage. People in another group stayed behind and their driver was going to come back to get them...


Traveled to Iceland in Sep 2019 and rented a 2017 KIA Sorento

The picking up and return of the car is so smooth, no hard sale on the add on insurance.
the car is a little bit wear out although it is a 2018 model. the overall experience is quite good.

Koon fung

Traveled to Iceland in Oct 2019 and rented a 2018 Subaru Forester

Lagoon Car Rental was a great company. They answered all my questions quickly when I sent emails. The Sorento was perfect vehicle for our group


Traveled to Iceland in Oct 2019 and rented a 2017 KIA Sorento



Traveled to Iceland in Oct 2019 and rented a 2018 Subaru Forester

The Lagoon car was in good shape and ran well. Picking up the car was a fairly smooth process. The personnel running the shuttle and handling the turnover were polite and efficient, and were well-prepared to deal with the seven people in our party and the large amount of luggage. The only small problem was that we had been told we would be met at the gate when we arrived, not that we would be need to wait for a shuttle. Fortunately, one of your competitors at the gate let us know to expect that the shuttle would be arriving soon. Once the shuttle arrived, all went well.

Dropping off the car was a short and efficient process. We appreciated the representative's willingness to drive us from the office to the airport in the rental car rather than making us transfer to the shuttle.

We also appreciate the guidance we got from the Northbound rep Thordis on car selection, and her help in canceling the reservation I had made for a car that would have been too small...


Traveled to Iceland in Sep 2019 and rented a 2018 Renault Trafic

Everything was as expected, and we had no problem on the road with the car.


Traveled to Iceland in Sep 2019 and rented a 2017 Volkswagen Caddy Camper

Everything went fine


Traveled to Iceland in Sep 2019 and rented a 2018 Hyundai i10

The staff were busy on pickup and could have taken longer to explain things about the camper and how things worked. On the journey we discovered that there was no wrench to change the tire which we thought we would need as the warning indicator went off. Fortunately we were able to limp into town to get the tire fixed. We also found there was no curtain for the back window which meant we had lighter nights than we should but it wasn't really a problem. The camper also had three summer tires and one winter tire and it snowed on the last weekend. Overall a bit of attention to detail was lacking. The staff were very good on drop-off paid for the wrench and gave us half a day discount for the inconvenience.


Traveled to Iceland in Sep 2019 and rented a 2018 Volkswagen Caddy Camper

Hey- I had a great experience in Iceland. I will say the guy at the counter when I first picked up the car could use some customer service tips: 1. Letting me know there is a helpful video to watch perhaps while I wait. 2 walking out with me to show me the car and go over any details that I might need to know- like making sure that I am familiar with reverse on that particular model. 3. Provide me with a map maybe of Reykjavik. 4. An indicator light came on during the trip and the manual suggested that I get the car to a dealer. I called and the person who answered told me that it was probably okay and that if I had trouble with the car they would suggest a garage.
The folks when I delivered the car back were wonderful and overall the car was fine but driving alone around the country with the indicator light on was a little disconcerting. Pick up at the airport was great. Communication was great via email...


Traveled to Iceland in Sep 2019 and rented a 2017 Dacia Duster

The Renault Trafic was perfect size for our group of nine. It has plenty of room for our luggage. The large windows aloud all of us to witness the beauty of lceland.
The staff are very friendly and helpful as well


Traveled to Iceland in Sep 2019 and rented a 2018 Renault Trafic

Good car corresponding we booked


Traveled to Iceland in Sep 2019 and rented a 2017 Dacia Duster

We had a perfect, very capable, 4x4 car without the unnecessary f-road restrictions some other rental companies impose. The vehicle was exactly what we expected. The short shuttle from and back to KEF was easy and convenient. The staff were friendly and helpful, and did not try to oversell unnecessary insurance, etc. We would definitely rent with Lagoon again.


Traveled to Iceland in Sep 2019 and rented a 2018 Subaru Outback