Reviews for the Best Car Rentals in Iceland

It was great. It had everything we needed from a car at a great price.

Yes, certainly. Very good vehicle suitable for Icelandic roads

Friendly and convenient service with transfer to/from Keflavik Airport.

Really good service! Excellent experience

The Ford Kuga was perfect with its studded tyres making you feel safe on the icy roads. The cruise control, SatNav and lane assist features were also very helpful. The car needed a top up of AdBlue which should have been done by the depot but was easily sorted at a fuel station.

This was our first time dealing with Northbound and I must say everything was flawless from start to finish. The reservation, the confirmation and even the contact info when I had a question and needed to speak to someone in person. The vehicle was exactly what was reserved online and it was immaculate. As soon as we got our luggage, there was a young man there to greet us. He was very professional. Holding a clear sign up so we knew exactly who we were looking for. The check in process at your location was easy. The young man behind the desk couldn’t have been nicer. We were greeted with a smile and all of the important info we needed. Bthe suppliering the vehicle back was just as easy!! We will definitely be using Northbound again in the future and we will highly recommend you. Thank you for making our experience simple and making it stress free!! Skip and Stacy Sindoni

Was smooth process. I could easily reach out when I needed.

Superb service. Pick up and drop off was quick and easy. Car was in perfect condition, easy to drive and comfortable. Great value price for an AWD too. Will use Lava next time. Thanks.

The car never gave us any concerns, it was good for what we required it for, no need for fancy bells and whistles it was hired for a purpose and it fulfilled it well

Hi Ivar, the day we arrived there was abit of a storm and for a person whom was new to driving very dark windy rainy roads and not to mention the wrong side of the road.! The car performed extremely well, very user friendly. Under the immense environmental stresses its automation made driving less stressful which helped me experience your country easier.

Hi there The experience was amazing with our lovely car👌😉 Thank you

The 2022 Toyota RAV4 was an awesome car and a joy to drive in Iceland. We drove to a many places in the South and had no issues at all. The cost of rental was reasonable even with the additional insurance coverage. Pickup of the car could be improved. I had to find the car in the carpark. Would have been better if the staff showed me the car and went through some key functions. Would also be good for the staff and I to visually confirm the condition of the car prior to signing off on the rental. Overall, it was a good experience and would rent again if I visited Iceland again. Cheers.

Great experience with the supplier. We found a minor problem with the door lock before starting the trip and camp easy gave a replacement car which is higher with options like 4WD and automatic transmission. They even compensated for the lost time by reducing the cost of half a day. The car was really great and had no issues. The smart tablet they provided made things even easier.

Everything was really very good. Much more than expected. A fully equipped car. Only a necessary additional insurance should be taken out, which was not budgeted. The fuel capacity could have been larger, so some fuel stops were necessary.

Great car. Easy to pick up. Reasonable price.

Seamless and pleasant

Excellent service and great experience. Very professional

Everything very clear and cheapest price. Totally recommended

Great company to rent your car from. The transaction of getting the car and returning it was smooth. Car was lovely with no problems what's so ever. Highly recommended

Whilst the car did not cause us major issues I was quite shocked to collect a rusty 400,000km + vehicle. The clutch seemed quite worn out, when driving in the wind the door open alarm continued to go off turning on the interior light which felt quite dangerous when driving in the dark and overall the condition of the car was far below what we expected. On arrival we were told someone would be waiting to collect us. It was a shuttle service so a wait was expected but I had to leave my partner with our luggage as the shuttle was too full (as not enough we’re running I presume) and in the end it was nearly an hour from getting to the arrivals area before we got on the road. Staff were polite and did what they could to help but overall I would not use this service again. I don’t agree with writing bad reviews often but in general we were unimpressed with the service and we would use a more mainstream rental company in future with newer cars and locations closer to the airport.

Have used Northbound 3 times now and every time I go with the supplier, the Land Cruiser was a excellent pick for driving the Westfjords and the South Coast, we usually rent the RAV4 but went with something bigger this time and it was worth it! Handles great in the rain and snow. Going back to the supplier again when we go back!

To be honest, no comment, I don’t have any words to say , I’m very happy whit the choice, perfect everything, staff , car , atmosphere, everything go very smooth

We absolutely loved the car! On day 8, we were traveling on many tough mountain terrain and the car almost quit on us but thankfully it did not.

Lotus was amazing. Once we arrived in Iceland, our shuttle driver was waiting to take us quickly over to the rental office. Our rental was seemingly brand new, had so many great features, and handled the windy Iceland weather with ease. It was such a good experience all around, that I will definitely use them again on my next trip.

It drove great. It wasn't set up for the winter though... Just bare metal on the inside, made for lots of humidity and very very cold nights. Aside from that it was great. I would recommend them duthe supplier the summer

Thank you Northbounb for helping me to make an awesome road trip come true. At the beginning it was the bargain price you offered that made me choose your company but what I appreciated the most it was your customer support, duthe supplier the organizing of such a demanding trip.

Renting our 4x4 Rav 4 from Northbound was easy and transport to and from the airport from the rental car location was quick and efficient.

Had a very good experience with the supplier from start to final drop off back at airport, I would recommend the supplier, plus it’s nice not to have a huge security deposit which was the main factor for me choosing Lava Cars

Northbound.is was and did exactly as promised, from collection in Keflavik Airport at the agreed time, via our shuttle taxi to delivery and signing in for our rental Toyota RAV-4 Hybrid from the supplier - with studded mud and snow tyres - excellent bonus, although we didn't need the studs with the weather at 6 - 9C for all our six days. Return to the supplier was very clear and exactly as described, with the shuttle back to Keflavik all as described. The Toyota RAV4 was excellent for four adults and their luggage (3 large cases, 2 small cases and 2 rucksacks. We probably could have got a fourth large case in, but it would have obscured the rearview mirror's view. By the way, we did consider exactly the size of the boot/trunk at a local dealer in Sheffield before we organised the rental car from Northbound.is. Therefore, it was highly important that we got the exact car that we booked and not 'or equivalent' which is what many car rental companies do. For information, this was the official details of rental car pick-up: the supplier Airport office is located at Hotel Asbru about 15 minutes away, with a complimentary shuttle service to and from the Airport Terminal 24/7. You need to re-confirm your flight number and how many passengers will need a seat on the shuttle, and at what time? Departures from the airport – Once every hour – 24/7 00:20 - 01:20 - 02:20 - 03:20 - 04:20 - 05:20 - 06:20 - 07:20 - 08:20 - 09:20 - 10:20 - 11:20 - 12:20 - 13:20 - 14:20 - 15:20 - 16:20 - 17:20 - 18:20 - 19:20 - 20:20 - 21:20 - 22:20 - 23:20. 1. Pick up location: Airport information desk, located in the arrival hall - it's clearly marked by the exit doors 2. Direct number to shuttle: +354 855 1717 The driver will come inside to the information desk holding a sign with the the supplier logo. All happened exactly as it was described above. Definitely hire from Northbound.is! Thank you, Ivar and Thordis

The supplier did not give me this car. I specifically requested this vehicle intentionally- as it is the same as what I normally drive and the seat works for my back pain. The replacement car was terrible - too small for my body and I spent the week riding around in pain.

Great rental experience. Quick, efficient and easy. Would definitely recommend and use this rental company again. Thank you.

10/10

At the end of the rental, the company identified a small dent in the driver’s door which they attributed to my rental period. As the dent is so minor and without any damage to the paintwork it is impossible to spot whether it was present prior to rental even though I had taken photos and video of the car prior to rental. A charge of 132.000isk was then taken against me based on a workshop quote for which more than half the quote is for paintwork despite no damage to the paint work. Even in the photos which the supplier have sent as evidence does not show the dent visibly except for the fact that they had pointed it out when I returned the car so it’s visible only when magnified significantly on the specific area. I had not experienced any incidents and traveled on paved roads the entire rental so I am neither convinced that the damage was caused by my rental nor that the rate is fair.

Yes, we had an earlier version of the jimny about 15 years ago so we knew what to expect. The car hire service was excellent both pickup and drop-off. Both ran smoothly including the transfer to the airport

I'm not happy with Lava. First, they rented me a car whose gas cap was almost impossible to open. When I called customer service they were unhelpful. Then they charged me for a tiny ding on the hood. I have no idea if that occurred while I was driving, but it was inconsequential and I shouldnt have been charged.

It was a good car for traveling around the country.

The Jeep Renegade was a very nice car to ride. We did not have any problems with it and yes we could use the 4x4. The trunk for the luggage is too small and we only could place one big suitcase and the other one we had to place in the car. If you travel four of you, it will be too small.

We had a great adventure in your car. We will definitely rent from you again. We would suggest better directions on gps and or signage to your location. Thank you for your hospitality

Bellissima esperienza! the supplier la raccomando a chiunque!

Very well organized. We rented a camper through Northbound on the supplier. We arrived at dawn and were waiting for us at the airport, reception open 24/7 and without any problem. Totally recommended. Muy bien organizado. Alquilamos una camper a través de Northbound en the supplier . Llegamos de madrugada y nos estaban esperando en el aeropuerto, recepción abierta 24/7 y sin ningún problema. Totalmente recomendable.

Great budget camper for one or two. This is the 3rd time I used northbound.is. This time I rented the Doblo Maxi for a 2 night November Stopover in Iceland. It was a cheep off-season rental that provided a car and "hotel" one. It has everything you need but the heat only works on campsites with power of which there are not many open duthe supplier the off-season. With a warm sleeping bag it is not needed. The fuel economy is good. Expect 5-6 l/100km. Make sure you take pictures of all sides of the car before leaving. Having done that saves me because there was some existing damage on the door that I had overlooked. Make sure you get a full fuel tank and if not, take a picture and return it as empty as you got it. They may give you a non-full car and do not refund you money if you bthe supplier it back full.

Great although the wiper blades on the car need replacing. Very noisy and did not clear the screen very well. Otherwise no complaints.

All Good

Booking through Northbound was very easy. Pickup, paperwork and car handover at Lotus was a breeze. The staff didn't try to foist lots of add-ons onto me and gave me lots of handy hints and info that I had never been given before (in the four previous times I have rented a car in Iceland). The car was the model promised and was as expected. Returning the car was just as simple.